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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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ABSTRACT This dissertation examines the literate practices of women reading and writing in the press during the civil rights movement in the 1950s/60s. Through a textual analysis of literacy events (Heath) in the memoirs of Sarah Patton Boyle (The Desegregated Heart: A Virginian's Stand in Time of Transition), Anne Braden

ABSTRACT This dissertation examines the literate practices of women reading and writing in the press during the civil rights movement in the 1950s/60s. Through a textual analysis of literacy events (Heath) in the memoirs of Sarah Patton Boyle (The Desegregated Heart: A Virginian's Stand in Time of Transition), Anne Braden (The Wall Between), Daisy Bates (The Long Shadow of Little Rock) and Melba Pattillo Beals (Warriors Don't Cry), this dissertation highlights the participatory roles women played in the movement, including their ability to act publicly in a movement remembered mostly for its male leaders. Contributing to scholarship focused on the literate lives of women, this study focuses on the uses of literacy in the lives of four women with particular emphasis on the women's experiences with the literacy they practice. Drawing on ideological views of literacy (Gee, Street) and research focused on the social, cultural and economic influences of such practices (Brandt), the women's memoirs served as the site for collecting and analyzing the women's responses and reactions to literacy events with the press. Through an application of Deborah Brandt's notion of sponsor, literacy events between the women and the press were recorded and the data analyzed to understand the relationship the women had with the literacy available and the role the sponsor (the press) played in shaping the practice and the literate identities of the women. Situated in the racist climate of the Jim Crow South in the 1950s/60s and the secondary role women played in the movement, the women's memoirs and the data analyzed revealed the role the women's perception of the practice, shaped by personal history and lived experiences, played in how the women experienced and used their literacy. This dissertation argues that their responses to literacy events and their perceptions of the power of their reading and writing highlight the significant public role women played in the movement and argues that, although the women remain relatively unremembered participants of the movement, their memoirs act as artifacts of that time and proof of the meaningful public contributions women made to the movement.
ContributorsAdams, Kelly R (Author) / Goggin, Peter (Thesis advisor) / Boyd, Patricia (Committee member) / Miller, Keith (Committee member) / Arizona State University (Publisher)
Created2012
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This research examines four stateswomen fashion icons—Jacqueline Kennedy Onassis, Diana, Princess of Wales, Michelle Obama, and Catherine, the Duchess of Cambridge—and the way these stateswomen used clothing and personal style to create a public identity. Dress is a powerful tool of personal expression and identity creation and when we look

This research examines four stateswomen fashion icons—Jacqueline Kennedy Onassis, Diana, Princess of Wales, Michelle Obama, and Catherine, the Duchess of Cambridge—and the way these stateswomen used clothing and personal style to create a public identity. Dress is a powerful tool of personal expression and identity creation and when we look at stateswoman style, we see the ways that dress gives them agency to negotiate the “official” identity that’s being placed on them. Personal style is the way we use personal adornments (clothing, jewelry, cosmetics, etc.) to form messages about who we are, who we dream we could be, and what our personal values are. It is a system of communication with rhetorical influence on others that, in return, offers a way to embrace, challenge, or subvert societal expectations and cultural norms. The choice to embrace, challenge, or subvert to the expectations is fluid, and the women continuously move back and forth between these states. I argue for the ways the selected women in this analysis make choices and negotiate such expectations on the national stage through their clothing choices.

While personal style does not construct our identities on its own, our dress is often the first indicator of our identity and personality. Dress, therefore, becomes one way to express our identity, even in situations where we are otherwise silenced. Stateswomen are “not body as advertisement”—as celebrities are—but “body as a source of agency.” For every woman, stateswomen included, clothing is a rhetorical statement that they make every day. These women exemplify the way choices can be made powerfully—because they are “like us” more than fashion icons. These stateswomen icons show the public evolving negotiations between personal and public style and identity. They demonstrate the ways that clothing choices can be empowering ways to construct identity and use clothing as an identity statement. This is instrumental in helping average women of the public learn how they can use clothing as a rhetorical statement that creates agency and identity.
ContributorsSeverson, Andrea J (Author) / Daly Goggin, Maureen (Thesis advisor) / Lamp, Kathleen (Committee member) / Boyd, Patricia (Committee member) / Arizona State University (Publisher)
Created2018
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DescriptionThe project analyzes the history of indie music and culture, and how the aesthetic has been undermined by the modern music industry. The project discusses rhetorical theory on the nature of publics, including group identification through rhetorical discourse as expressed through indie culture.
ContributorsBisbee, Evan Owens (Author) / Lamp, Kathleen (Thesis director) / Mook, Richard (Committee member) / Berry, Shavawn (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2013-05
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This dissertation posits that a relationship between a feminist rhetorical pedagogical model and autobiographical theoretical tenets engage students in the personal writing process and introduce them to the ways that feminism can change the approach, analysis, and writing of autobiographical texts. Inadequate attention has been given to the ways that

This dissertation posits that a relationship between a feminist rhetorical pedagogical model and autobiographical theoretical tenets engage students in the personal writing process and introduce them to the ways that feminism can change the approach, analysis, and writing of autobiographical texts. Inadequate attention has been given to the ways that autobiographical theory and the use of non-fiction texts contribute to a feminist pedagogy in upper-level writing classrooms. This dissertation corrects that by focusing on food memoirs as vehicles in a feminist pedagogical writing course. Strands of both feminist and autobiographical theory prioritize performativity, positionality, and relationality (Smith and Watson 214) as dynamic components of identity construction and thus become frames through which this class was taught and studied. I theorize these “enabling concepts” (Smith and Watson 217) as identity pathways that lead to articulation of identity and experience in written work.

This study posits that Royster and Kirsch’s four feminist rhetorical practices— Critical Imagination, Social Circulation, Strategic Contemplation, and Globalizing Point of View (19)—taken together offer a model for instruction geared to help learners chart identity pathways in the context of one semester of their undergraduate rhetorical education. This model is operationalized through a writing classroom that focused on feminist ideals, using a food memoir, The Language of Baklava by Diana Abu-Jaber, as the vehicle of inquiry. This study offers a starting point for analysis of food memoirs in university writing classrooms by focusing specifically on the ways that students understood and applied the framework, model, and vehicle of the study. This dissertation prioritizes the composition and valuing of individual and communal lived experiences expressed through the articulation of identity pathways. Teachers and scholars can use the knowledge and takeaways gained in the study to better support and advocate for the inclusion of the students lived experiences in writing classrooms and pedagogy.
ContributorsBruce, Kayla Ann (Author) / Daly Goggin, Maureen (Thesis advisor) / Boyd, Patricia (Committee member) / Long, Elenore (Committee member) / Arizona State University (Publisher)
Created2017
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ABSTRACT The early twentieth century saw changing attitudes in gender roles and the advancement of the "New Woman." Despite the decline in the availability of homesteading land in the US West, homesteading still offered a means for women to achieve or enact newfound independence, and the letters of

ABSTRACT The early twentieth century saw changing attitudes in gender roles and the advancement of the "New Woman." Despite the decline in the availability of homesteading land in the US West, homesteading still offered a means for women to achieve or enact newfound independence, and the letters of Elinore Pruitt Stewart, Elizabeth Corey, and Cecilia Hennel Hendricks offer a varied view of the female homesteading experience. This dissertation focuses upon the functionality of epistolary discourse from early twentieth century homesteading women within a literary and historical framework in order to establish the significance of letters as literary texts and examine the methodology involved in creating epistolary identities. Chapter one provides background on the history of the letter in America. It also as introduces a theoretical framework regarding life writing, feminism, and epistolary discourse that inform this study, by scholars such as Phillipe LeJeune, Leigh Gilmore, Janet Altman, Julie Watson, and Sidonie Smith. Chapter two delves into the published letters of Elinore Pruitt Stewart and the way in which her writing, when situated within a US western literary framework, serves as a reaction to the masculine western hero. Chapter three considers the epistolary relationships evident in the letters of Elizabeth Corey and the construction of gender identity within epistolarity. Chapter four focuses upon Cecilia Hennel Hendricks and the historical and feminist context of her letters, with a particular emphasis upon the "love letter." The conclusion examines the progression of the letter in the twentieth century and forms of online discourse that can be directly linked to its evolution. Far from being simply a form of communication, these letters reveal the history of a time, a place, a people, function as narrative literary texts, and aid in developing identities. For readers and scholars they tell offer a glimpse into life for women in the early twentieth century and highlight the significance of letters as a literary form.
ContributorsSkipper, Alicia (Author) / Horan, Elizabeth (Thesis advisor) / Boyd, Patricia (Committee member) / Gray, Susan (Committee member) / Wertheimer, Eric (Committee member) / Arizona State University (Publisher)
Created2010
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Description
For the past few decades, feminist researchers have worked tirelessly to recover the history of American women’s sewing – both the artifacts made and the processes, practices, and identities linked to the objects produced. With the transition to the digital age, women are still sewing, but they are inventing, making,

For the past few decades, feminist researchers have worked tirelessly to recover the history of American women’s sewing – both the artifacts made and the processes, practices, and identities linked to the objects produced. With the transition to the digital age, women are still sewing, but they are inventing, making, and distributing sewn objects using platforms and pathways online to share knowledge, showcase their handicrafts, and sell their wares. This dissertation examines contemporary sewing and asks how digital practices are extending and transforming the history of women’s sewing in America. I place my findings against the backdrop of women’s history by recounting how and why women sewed in previous eras. This dissertation demonstrates how past sewing practices are being repeated, remixed, and reimagined as women meet to sew, socialize, and collaborate on the web.

The overall approach to this project is ethnographic in nature, in that I collected data by participating alongside my female subjects in the online settings they frequent to read about, write about, and discuss sewing, including blogs, email, and various social media sites. From these interactions, I provide case studies that illuminate my findings on how women share sewing knowledge and products in digital spaces. Specifically, I look at how women are using digital tools to learn and teach sewing, to sew for activist purposes, and to pursue entrepreneurship. My findings show that sewing continues to be a highly social activity for women, although collaboration and socializing often happen from geographically distanced locations and are enabled by online communication. Seamstresses wanting to provide sewing instruction are able to archive their knowledge electronically and disperse it widely, and those learning to sew can access this knowledge by navigating paths through a plethora of digital resources. Activists are able to recruit more widely when seeking participants for their causes and can send handmade goods to people in need around the globe. Although gender biases continue to plague working women, the internet provides new opportunities for female entrepreneurship and allows women to profit from their sewing skills.
ContributorsRussum, Jennifer Ann (Author) / Gee, Elisabeth (Thesis advisor) / Daly Goggin, Maureen (Committee member) / Boyd, Patricia (Committee member) / Arizona State University (Publisher)
Created2016