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My study explores how watching live theatre can impact students’ views on cultural awareness, identity, and class divisions. 22 students who had little to no previous participation with the arts were chosen to see the musical, Once on This Island , at ASU Gammage. Once on This Island offers a story of hope, love, and sacrifice that inspires audiences to fight for what they believe in. The students were asked to fill out a pre-show survey before seeing the show and participate in a discussion concluded by a post-show survey after they watched the show. The questions in the surveys and discussions revolved around the students’ feelings towards cultural awareness, identity, and class divisions. The responses revealed that students were introduced to a new culture and became more tolerant of engaging with other cultures as they were immersed in a new perspective. Also, students reexamined how they identified themselves and what the role of relationships played on their identity. Finally, the study found that through seeing the live production, the students became more accepting of all social classes because they were able to empathize with characters in a different social class than themselves.
ContributorsMiller, Melanie (Author) / Sandoval, Mathew (Thesis director) / Ong, Desiree (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants held a strong native membership, they were more likely to engage with identity relevant products when in an unsaturated (vs. saturated) social identity environment. Conversely, participants who held a low native membership were more likely to engage with identity relevant products when they are in a saturated social identity environment vs. an unsaturated social identity environment.
ContributorsRamohalli, Kavitha (Author) / Kristofferson, Kirk (Thesis director) / Morales, Andrea (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The attainment of a meaningful existence is a one of the most fundamental human desires. While the pursuit for a meaningful existence is universal, the path to achieving it looks different for all people. An important aspect in achieving a meaningful existence is personal enlightenment that is attained through not only a profound understanding of one's own identity through reflection but also an awareness of the environment that has shaped that identity. The purpose of reflection should not be to attach blame or find excuses for the aspects of one's life that are unfavorable or shameful; rather, it should be to achieve the sense of inner peace that is integral in making informed and rational progress towards realizing aspects of an individual's life that bring meaning and happiness. The purpose of the following two sections is to demonstrate how an understanding of group-specific challenges regarding identity and upbringing may help those that identify with Chinese American or immigrant culture in their pursuit of a meaningful and satisfying existence. The first section provides a profile on some of the common issues facing Asian Americans, particularly how an immigrant approach to parenting can affect the degree of acculturation, mental health, and identity of immigrant children. The second section provides a personal backdrop to some of the themes discussed in the first section through an autoethnographic account from a Chinese American student. The purpose of the autoethnographic account is to demonstrate that leisure activities, such as music, can address issues regarding acculturation and identity that Asian Americans commonly face.
ContributorsWen, Charles H (Author) / Mantie, Roger (Thesis director) / Libman, Jeff (Committee member) / Department of Supply Chain Management (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in space, and our goal was to find a suitable market for this type of product. Our team wanted to focus on college students because they often suffer from high anxiety and stress levels, which affects their overall productiveness in study rooms and dorms. After conducting research and interviewing students on the ASU campus, we wanted to market a solution that incorporates the same technology, but is also able to adjust lighting intensity and color. Taking this solution, our group setup demonstration rooms in Noble Library to collect data from students who would be interested in seeing more of this product on campus. Additionally, a Facebook advertisement campaign was launched to promote our website and gain any other feedback. Ultimately, these two methods of outreach proved to be a huge success, and there was a significant amount of interest in this product, validating that there is a potential market.
ContributorsMcMains, Lucas (Author) / Seddon, Dannielle (Co-author) / Haynie, Sean (Co-author) / Kopitske, Jacob (Co-author) / Burns, Jared (Thesis director) / Larson, Wiley (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology.
ContributorsRodgers, Tess (Author) / Amaya, Alexander (Co-author) / Toledo, Pedro (Co-author) / Vijayaraghavan, Shalini (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
Description
As science has progressed, sleep deficiency has been discovered to be associated with declines in both mental and physical health, and similarly, sleep deficiency has been noted as a public safety concern with 20 percent of motor vehicle crashes linked to driving while drowsy. The National Sleep Foundation has identified that 62 percent of Americans do nothing to address their sleep deficiency, and with a society that normalizes coping mechanisms such as napping and caffeine consumption, it is easy to see why nothing has been done to resolve this issue. Nevertheless, with sleep technology falling in the hands of more and more Americans this thesis aims to explore how these technologies are being adopted and how the introduction of sleep-oriented features for established products may lead to more sleep conscious consumers.
ContributorsSmith, Keaton (Author) / Burgman, Roland (Thesis director) / Buman, Matthew (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Blockchain technology has the potential to be an effective form of identity management and human trafficking prevention as an identity solution. The topic of this thesis originates from the United Nation’s Sustainable Development Goal to create a form of identity for every individual on the plant by the year 2030. This research analyzed and compared primarily global databases with information on human trafficking populations and unidentified populations to understand both issues, and the intersections of their populations. This is followed by a discussion of Blockchain technology’s attributes and a Blockchain identities potential characteristic. This research concludes that a Blockchain based identity can be used to mitigate human trafficking by creating various forms of identity for affected populations. Four basic factors of Blockchain technology can be utilized through public and private partnerships to address different parts of the AMP model for the cycle of human trafficking. The conclusion that Blockchain is a potential solution to the analyzed issues comes with caution and alongside an examination of the risk factors involved in implementing this technology and the future investigation necessary to test this conclusion. Risk factors with using blockchain technology as a solution are examined to help direct future research on the topic. The conclusion is based off Blockchain’s ability to address specific problems in human trafficking and the global identity crisis (GIC) that were found in the analysis.
ContributorsMcnamara, Mary Patricia (Author) / Wiedmer, Robert (Thesis director) / Calvin, Samantha (Committee member) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05