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Effect of Assorted Marketing Techniques on Online Sales

Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine…

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Studying Abroad in Fiji: A Non-Traditional Student's Perspective

Description
During the summer of June 2014, the researcher, a non-traditional student, studied abroad in Fiji with Arizona State University's School of Human Evolution and Social Change leaving behind a family and financial responsibilities. The program was part of a growing trend as a short-term study abroad experience lasting only eight…

During the summer of June 2014, the researcher, a non-traditional student, studied abroad in Fiji with Arizona State University's School of Human Evolution and Social Change leaving behind a family and financial responsibilities. The program was part of a growing trend as a short-term study abroad experience lasting only eight days. A service-learning project was completed at Votua Village on the Coral Coast which included a homestay and planting on the farm. An autoethnographical approach was used to describe this experience using a personal narrative written in first-person to evoke an emotional response. As a non-traditional student, the experience was probably profoundly different than it may have been for a majority of the class. The motivations, fears, and challenges associated with being a non-traditional student are discussed as well as the mother's guilt that many women experience when working outside of the home towards a personal achievement. The benefits of study abroad to non-traditional students is explained, as is the need for further research regarding their inclusion into these programs. Possible expansions of the study abroad program to include more of the non- traditional demographic within the student body at ASU are discussed. Several recommendations follow the narrative that may help to increase equitable access to study abroad for all students at the tertiary level. This work is a reflection on the researcher's experience as part of a diverse yet mostly traditional group of 35 students that made the trip to Fiji from a non-traditional student perspective and includes photographs as a visual autoethnography from the adventure to enhance and supplement the narrative.
ContributorsBell, Bridget Anne (Author) / Goodman, Rebekka (Thesis director) / Timothy, Dallen (Committee member) / School of Sustainability (Contributor) / School of Human Evolution and Social Change (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12

Climate Change Across Cultures: An Exploration of Relationships Within, Around, and Between Nature and Sustainability in Different Areas of the World

Description

This research paper explores how different relationships between people and nature can be fostered by learning experiences to bridge harmful gaps in the field of sustainability. Current disconnectedness from nature and people both within and across geographical borders hinder the cultivation of sustainable solutions. After attending a sustainability-oriented educational experience…

This research paper explores how different relationships between people and nature can be fostered by learning experiences to bridge harmful gaps in the field of sustainability. Current disconnectedness from nature and people both within and across geographical borders hinder the cultivation of sustainable solutions. After attending a sustainability-oriented educational experience abroad in Ecuador recently, I decided to investigate how cross-cultural exchanges in Ecuador influences participants’ views of nature, new points of intersectionality participants learn while amongst nature in Ecuador, and what about this experience made it uniquely meaningful. Research methods included individual interviews and a group hike and picnic focus group discussion to collect qualitative data. I found that during this experience, students were able to lean into being vulnerable with each other, connect with indigenous community members beyond language borders, and connect with nature in ways that fostered awareness of the human position within it. From this, I learned that there were unique aspects of this learning experience that allowed for these relationships to be built and therefore for sustainable knowledge from the trip to stick when participants got back to the United States. The amount and flexibility of learning and processing time and dynamics created by classroom structure were important variables to the effectiveness of the learning experience. Institutions can learn from these experiences and connect people back to nature to implement successful sustainability solutions in the future.
ContributorsGiles, Sadie (Author) / Goebel, Janna (Thesis director) / Manuel-Navarrete, David (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
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Ethical Considerations in ASU Study Abroad Programs

Description
This thesis project examines the ethical considerations within study abroad programs at Arizona State University through the use of a survey of past study abroad students and analysis of research in the field. Topics of consideration include environmental impact and sustainability, impact on local economies, history and current events of…

This thesis project examines the ethical considerations within study abroad programs at Arizona State University through the use of a survey of past study abroad students and analysis of research in the field. Topics of consideration include environmental impact and sustainability, impact on local economies, history and current events of the host country, laws and rights of the students, politics and religion, and social norms, values, and beliefs, among others. Through this analysis, a pre-departure guide has been created in order to ensure that topics of responsible travel are easily accessible to students in study abroad programs.
ContributorsArehart, Spring (Author) / Fette, Donald (Thesis director) / Zeiher, Caroline (Committee member) / School of Sustainability (Contributor, Contributor) / School of Social Transformation (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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How Studying Abroad Benefits Students in the Business World

Description
The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and…

The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and culture, and the country and culture of those with whom they are doing business. With that being said, students who intend on going into business post graduation must keep in mind this globalized mindset when applying for jobs. As a student in the W.P. Carey School of Business at Arizona State University, I learned how important this is after receiving my International Business certificate while studying abroad for a semester in Spain. I found that the skills that I gained and what I learned about myself, and the European culture helped shape the way I view the world of business. I also believe that this helped differentiate me from other applicants when applying for internships. I believe that every business student, if willing and financially able, should study abroad not only to gain an insightful experience, but because it helps place them above other applicants when applying for jobs or internships.This project included research to find evidence that supports this belief through surveys and interviews with business students who have studied abroad in the past, and through interviews with employers and recruiters from all over the country. The creative portion of this thesis includes a promotional video, using the student interviews, as well as my own personal experience, to further promote studying abroad for business students.
ContributorsStebbings, Lauren Ashley (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Laws, Michelle (Committee member) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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Social Entrepreneurship with Tony's Chocolonely

Description

Students completing a Cross-Sector Leadership certificate through ASU's Next Generation Service Corps program are required to take a course on social entrepreneurship. In partnership with the program and Tony's Chocolonely, a Dutch chocolate company working to make 100% slave free the norm in the chocolate industry, a semester-long course has…

Students completing a Cross-Sector Leadership certificate through ASU's Next Generation Service Corps program are required to take a course on social entrepreneurship. In partnership with the program and Tony's Chocolonely, a Dutch chocolate company working to make 100% slave free the norm in the chocolate industry, a semester-long course has been designed for this, including a week-long study abroad element to the company headquarters in Amsterdam. This required designing 15 weeks of academic content from start to finish; planning a trip itinerary and budget; collaborating with employees from Tony's Chocolonely, the ASU Global Education Office, the UNDP, and the Next Generation Service Corps at ASU; and preparing all of the material necessary for proposing a study abroad course for a future course instructor to present to the Global Education Office when it is ready to be implemented.
ContributorsSchiefelbein, Jackson (Author) / Augustin-Behravesh, Shirley-Ann (Thesis director) / Gutierrez, Veronica (Committee member) / Iller-Drachman, Stephanie (Committee member) / Barrett, The Honors College (Contributor) / Watts College of Public Service & Community Solut (Contributor) / School of Politics and Global Studies (Contributor) / School of Sustainability (Contributor)
Created2022-05