Matching Items (5)
Filtering by
- All Subjects: Study Abroad
- Creators: Rausch, Kyle
- Creators: Moore, James
- Member of: Theses and Dissertations
- Status: Published
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The Culture of Study Abroad is a pre-departure resource for prospective American study abroad students. This resource exists in the form of a multimedia website containing expert advice, helpful resources, and true stories of American students and faculty directors who have studied abroad. Through creative non-fiction storytelling, interviews, research, and photographs, readers are encouraged to take full advantage of studying abroad as a way to expand their global knowledge and understanding. This website offers advice on the topics of cultural observation, homestays, traveling while abroad, safety, and foreign language, in an attempt to better prepare students for the unique cultural experiences awaiting them abroad. Visit the website: www.thecultureofstudyabroad.wordpress.com
ContributorsPado, Madeline Grace (Author) / Scott Lynch, Jacquelyn (Thesis director) / Rausch, Kyle (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
Studying abroad is one of the most transformative experiences in which a college student can participate. Students' ability to travel to a foreign country and immerse themselves in a different culture by attending school and living there for an extended period of time has the potential to change or alter students' perspectives of the world and highlight the importance of cultural diversity. It is important that students are mentally prepared before they commence on this adventure. The experience will only be extolled if the students understand how to participate in cultural engagement as well as feel safe when traveling in their respective country. A Guide to Cultural Engagement & Safety abroad aims to provide a more holistic preparation by presenting information in a different manner to appeal to different types of learning. With this additional preparation on the topics of cultural immersion and safety, students will hopefully be comfortable in their new environment from the beginning and dissipate fears or concerns beforehand. The guide is made up of ten video skits that builds upon existing resources by addressing some of the same topics in new formats as well as introducing new topics with an emphasis on safety, cultural engagement with locals, and cultural norms.
ContributorsBurke, Megan Marie (Author) / Scott, Jacquelyn (Thesis director) / Rausch, Kyle (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
First-generation college students are an underrepresented group in terms of study
abroad participation nationally and at Arizona State University (ASU). The ASU and
International Studies Abroad (ISA) Planning Scholars Scholarship Program was
developed to support first-generation college students in their pursuit of study abroad.
This mixed-methods study examined what the specific needs of first-generation college
students are as they pursue study abroad experiences and what effect the ASU and ISA
Planning Scholars Program had on them. A combination of surveys, semi-structured
interviews, and a photovoice project provided data for the study. Key findings included
that first-generation college students had concerns about finances, finding a study abroad
program that would keep them on track for graduation, making friends while they study
abroad, and traveling abroad alone. The study indicated that the Planning Scholars
program did increase students’ confidence in pursuing study abroad. Additionally, the
theory of First-Generation Strength was developed which suggests that first-generation
college students possess certain strengths and capital that help them overcome a variety
of new obstacles and make them an ideal candidate for study abroad due to their
experiences with having to navigate new contexts, such as going to college,
independently.
abroad participation nationally and at Arizona State University (ASU). The ASU and
International Studies Abroad (ISA) Planning Scholars Scholarship Program was
developed to support first-generation college students in their pursuit of study abroad.
This mixed-methods study examined what the specific needs of first-generation college
students are as they pursue study abroad experiences and what effect the ASU and ISA
Planning Scholars Program had on them. A combination of surveys, semi-structured
interviews, and a photovoice project provided data for the study. Key findings included
that first-generation college students had concerns about finances, finding a study abroad
program that would keep them on track for graduation, making friends while they study
abroad, and traveling abroad alone. The study indicated that the Planning Scholars
program did increase students’ confidence in pursuing study abroad. Additionally, the
theory of First-Generation Strength was developed which suggests that first-generation
college students possess certain strengths and capital that help them overcome a variety
of new obstacles and make them an ideal candidate for study abroad due to their
experiences with having to navigate new contexts, such as going to college,
independently.
ContributorsRausch, Kyle (Author) / Puckett, Kathleen (Thesis advisor) / Lynch, Jacquelyn S (Committee member) / Smith, Sharon (Committee member) / Arizona State University (Publisher)
Created2017
Description
The world of business has become increasingly globalized over the years. Companies are seeking business internationally and it has become common to work with people from different parts of the world. It is imperative that those who work in business understand and recognize the differences between their home country and culture, and the country and culture of those with whom they are doing business. With that being said, students who intend on going into business post graduation must keep in mind this globalized mindset when applying for jobs. As a student in the W.P. Carey School of Business at Arizona State University, I learned how important this is after receiving my International Business certificate while studying abroad for a semester in Spain. I found that the skills that I gained and what I learned about myself, and the European culture helped shape the way I view the world of business. I also believe that this helped differentiate me from other applicants when applying for internships. I believe that every business student, if willing and financially able, should study abroad not only to gain an insightful experience, but because it helps place them above other applicants when applying for jobs or internships.This project included research to find evidence that supports this belief through surveys and interviews with business students who have studied abroad in the past, and through interviews with employers and recruiters from all over the country. The creative portion of this thesis includes a promotional video, using the student interviews, as well as my own personal experience, to further promote studying abroad for business students.
ContributorsStebbings, Lauren Ashley (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Laws, Michelle (Committee member) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12