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- Creators: School of Social Transformation
- Creators: Department of Marketing
Description
INTRODUCTION: This thesis delves into how PR-media relations evolved in the past 20 years (since 1997). It discusses several aspects of media relations, such as relationships, old and new media relations tools, pitching and predictions about the future of media relations. LITERATURE REVIEW: A review of previous literature on media relations guided this research. Past research explained stigmas about the relationship between public relations professionals and journalists, how pitching has evolved, social media's role in modern day media relations and the dynamic between earned and owned media. METHODOLOGY: The research involved a mixed method approach with qualitative and quantitative methods. First, in-depth interviews were conducted with both journalists and public relations professionals who work in Arizona. These interviews were conducted either in-person or over the phone. Second, two in-depth interviews were conducted over the phone with a public relations professional who worked at Intel for over 20 years for a case study. Finally, a survey was distributed to public relations professionals in Arizona via email and through social media websites (Facebook and Twitter) to provide insight on the media relations tactics they have recently utilized, as well as their use of social media. There were also five follow-up interviews conducted with survey respondents. FINDINGS: After conducting these three methods of research, the qualitative (quotes) and quantitative (survey) data were analyzed to provide detailed opinions about media relations including: the relationships between public relations professionals and the media, the use of old and new media relations tools, what an effective pitch looks like, the use of social media, comparisons between less and more experienced PR professionals, and predictions on the future of media relations. DISCUSSION: The findings from this research led to several conclusions regarding media relations such as: the importance of maintaining a trusting and respectful relationship, traditional tools' place in modern day media relations, email's dominance as a media relations tool, the hesitation by PR professionals to use social media as a communication tool with journalists, more experienced PR professionals' lack of hesitation to use social media as a communication tool with journalists, and the prediction that relationships will remain key in media relations despite the changes in media relations tools themselves. CONCLUSION: Based on all of the findings from this research, it was concluded that media relations has evolved to keep up with the changing media landscape, however, traditional tools and practices remain relevant and essential to media relations.
ContributorsTillman, Krista Michelle (Author) / Wu, Xu (Thesis director) / Bovio, Sonia (Committee member) / College of Integrative Sciences and Arts (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This study examines Glamour magazine to determine the messages the publication sends to its readers and to evaluate if such messages align with modern feminist goals. The articles of Glamour's 12 issues from the year of 2016 are analyzed using a framework adapted from previous research on women's magazines. Articles are coded as either positive (feminist, anti-traditional, promotes equality) or negative (anti-feminist, traditional, promotes inequality). Distinct content themes (appearance, dating, home, self-development, career development, politics/world issues, and entertainment) are also examined individually. After the presentation of data, I examine my findings through a feminist lens to determine the nature of the messages being sent to women through the magazine's editorial content, followed by an assessment of the value of women's magazines and how they could potentially shape the beliefs and roles of a 2017 woman. It is found that about half of the articles in Glamour could be considered as having feminist messages, with strong themes of personal choice, individual empowerment, and political involvement or activism in these articles and throughout the magazine. The content also has many blatantly feminist messages, including consistent use of the word itself. Another 40% of the articles are found to be neutral (no clear message to reader), and the remaining are negative. The sexism inherent in these negative articles is critically examined. Finally, the main takeaways of the findings and their ramifications are discussed from both a media consumer and a media producer perspective, with arguments for why it is important to be critical of a magazine's editorial content.
ContributorsAllnatt, Libby Paige (Author) / Pucci, Jessica (Thesis director) / Dove-Viebahn, Aviva (Committee member) / School of Social Transformation (Contributor) / Department of Psychology (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real headlines from the past about the LGBT community. The written portion of this thesis analyzes the history of news coverage of gays and lesbians illustrating how the journalism industry readily discriminated against or ignored sexual minorities in the United States. The analysis also includes original research about how Cronkite School students view their role in covering minorities. The results revealed shortfalls in the Cronkite Schools curriculum and raised concerns if the school meets the Accrediting Council on Education in Journalism and Mass Communication's standards.
ContributorsSorrell, Alex Michael (Author) / Hill, Retha (Thesis director) / Corey, Frederick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The aim of this thesis is to explore the relationship between architecture and history in Virginia from 1607 to the eve of the American Revolution to create a complete historical narrative. The interdependency of history and architecture creates culturally important pieces and projects the colonist's need to connect to the past as well as their innovations in their own cultural exploration. The thesis examines the living conditions of the colonists that formed Jamestown, and describes the architectural achievements and the historical events that were taking place at the time. After Jamestown, the paper moves on to the innovations of early Virginian architecture from Colonial architecture to Georgian architecture found in Williamsburg. Conclusively, the thesis presents a historical narrative on how architecture displays a collection of ideals from the Virginian colonists at the time. The external display of architecture parallels the events as well as the economic conditions of Virginia, creating a social dialogue between the gentry and the common class in the colony of Virginia.
ContributorsChang, Hosu (Author) / Gray, Susan (Thesis director) / O'Donnell, Catherine (Committee member) / Barrett, The Honors College (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Social Transformation (Contributor)
Created2015-05
Description
Aboriginal Voices Testimonials Reflecting Indigenous Experience in Australia "Aboriginal Voices: Testimonials Reflecting Indigenous Experience in Australia," is a collection of four audio portraits of Aboriginal artists interviewed between January and May of 2016. It enabled me to cover an underserved population, consistent with journalistic and human rights standards. The testimonials are paired with visuals, such as portraits and graphics. The artists who participated each discussed different aspects of life, although key and overlapping themes surfaced with each. Nicole Phillips, a highly educated animator and teacher, discussed systemic poverty and the generational trauma of mistreatment. She emphasizes, however, that Aboriginal Australians are still fighting back. Gordon Syron talks about his family's land and how it was taken from them. Syron killed the man responsible and spent time in prison, where he began his art career. He focuses on justice issues and fair representation. Peta-Joy Williams is fair-skinned and brings up issues of inclusion and identity. Additionally, Williams is fluent in Pitjara, one of 120 remaining Aboriginal languages. She teaches this to youth and Elders, passing on and restoring culture. Finally, Jeffrey Samuels reveals his experience in a boys home and getting fostered by a white family. He was denied his culture and worked very hard at a young age. Samuels is part of the Stolen Generation, a large population of Aboriginal Australians taken from their families as part of government policies. The paper discusses outreach techniques, summarizes the interview experience with each artists, technical requirements and reflections on the subjects that came up most prominently. The website, serving as the visual element of the project, can be found at aboriginalvoices.wordpress.com
ContributorsSandler, Gabriel Ross (Author) / Chadha, Monica (Thesis director) / O'Flaherty, Katherine (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This thesis in partial fulfillment of my degree from Barrett, the Honors College at Arizona State University delves into the career and viewpoints of Elizabeth Banks, a nineteenth-century American journalist who traveled to London in the 1890s to write about differences between American and British culture and lifestyles. Her three books include Campaigns of Curiosity: Journalistic Adventures of an American Girl in London (1894), The Autobiography of a "Newspaper Girl" (1902), and The Remaking of an American (1928). Banks asked that all of her personal documents be destroyed after her death, so these published books serve as the only remnant of her transatlantic life. With that in mind, I approached the documents with the idea that Banks chose what to include, what to exclude, and how to present her persona as opposed to giving a complete, unbiased picture. Banks used these books to formulate a public identity that served her purposes, which makes sense considering she needed the approval of her readership in order to subsist financially. The contradictions among the three works, and even within each individual work, allowed Banks to appear nonthreatening to the status quo, but still interesting enough to deserve attention. While the context of her environment experienced changes, so did her public "performance." She altered her image in conjunction with what she identified as important to her readers. I rely on a careful reading of her three published books, contextualized with secondary sources to understand how Elizabeth Banks constructed a public identity during a time characterized by social shifts, especially due to the rise of the women's movement, an interest in access to rights previously reserved for men, and reevaluation of the relationship between the social classes. This thesis takes an interdisciplinary approach that utilizes concepts from women and gender studies to better analyze Banks and her lived experiences. While other research on Elizabeth Banks reaches the same conclusions I do, and while other historians have identified Banks's public character as complex and contradictory, this work focuses specifically on how these contradictions operated. By placing portions of her works directly alongside one another, and by analyzing exactly how she incorporated differing ideologies into her pieces, her public identity can be more fully understood as multifaceted and existing in relation to society's changing demands. Also, this thesis considers the importance of the social constructs of class and gender to Banks's identity. The first chapter focuses on gender and her experience as a woman journalist. The second chapter deals with class politics as they impacted her work. Even though I address these social identities in separate chapters, I approached Banks with intersectionality in mind, as Banks's experience of gender is related to class, and vice versa. Elizabeth Banks crafted her public identity in conjunction to public opinion. She knew that she required the approval of her readers. By policing boundaries created by gender and class, she appears as an outsider looking in. She blurs the lines between masculine and feminine and middle class and working class. She does not firmly set herself in any one group, which allowed her to expand her appeal. This analysis of Banks illuminates how a woman could effectively navigate the public arena in nineteenth-century England.
ContributorsColes, Alexandra Patricia (Author) / Fuchs, Rachel (Thesis director) / Hopkins, Richard (Committee member) / Switzer, Heather (Committee member) / Barrett, The Honors College (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Social Transformation (Contributor) / School of Art (Contributor)
Created2013-05
Description
For our thesis we will create a comprehensive journalistic manual for The State Press employees that details the standards of each section and also offer tips on ways to further develop communication and quality. We will offer methods for streamlining the writing and editing process so that writers are fully aware of the standards that need to be met in order to be published. As ASU Student Media makes a move to increase its digital presence, a strong voice is necessary. Creativity is at the heart of every great online product, be it through writing, visuals or both. By instilling a culture of accountability through this manual and its rules, we will start building a staff capable of producing a high quality, digitally focused online product in years to come.
In making a State Press manual we hope to increase the excellence and performance of the media entity year after year and to urge students to develop a commitment to ethical and professional values of journalism. We also aim to solidify the entire staff’s knowledge of journalism writing and create an educational workplace for employees who are interested in growing. The guide will provide a foundation to train and instruct for each State Press section, which will ease the pressure put on the editors and will allow more time for constructive direction.
We want to make the production/editing process — from the initial brainstorming of an article to the final publication — a logical and fluid sequence.
In making a State Press manual we hope to increase the excellence and performance of the media entity year after year and to urge students to develop a commitment to ethical and professional values of journalism. We also aim to solidify the entire staff’s knowledge of journalism writing and create an educational workplace for employees who are interested in growing. The guide will provide a foundation to train and instruct for each State Press section, which will ease the pressure put on the editors and will allow more time for constructive direction.
We want to make the production/editing process — from the initial brainstorming of an article to the final publication — a logical and fluid sequence.
ContributorsRichardson, Mary (Co-author) / Cruz, Caitlin (Co-author) / Manning, Jason (Thesis director) / Gilger, Kristin (Committee member) / Petchel, Jacqueline (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / School of Art (Contributor) / School of Social Transformation (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
The magazine industry plays an important role in shaping how women speak, act, and perceive themselves and others. This industry presents pleasure, consumerism, and a cult of femininity to its largely female readers. The purpose of the literature review was to understand the culture of women's magazines and find a method of examination that would fit best with the intent of this thesis project. Based on this research, the project involved reconstructing a series of Glamour magazine articles from a feminist perspective. This study looked at the degree to which Glamour's editorial content and graphics matched its editorial policy. By researching previous studies of women's magazines, the literature review guided the reframing of Glamour articles from a feminist perspective. Most of the studies reviewed were written in the 1970s, 1980s and 1990s, when the radical feminist movement was at its peak. Since then, few analyses have been made on the topic of feminism and women's magazines. This project offered an update on that research by looking at current women's magazines and evaluating if their content/graphics have improved over the last thirty years. Twelve Glamour magazine articles over a three-year period, 2012 to 2014, were selected at random to rewrite. By reconstructing the editorial content and graphics from the selected articles, this study hoped to create a more positive and beneficial magazine for women free of gender stereotypes. Rather than produce a magazine that criticizes women, the reconstructed version of Glamour included a voice that made women feel accepted. This required removing language that reinforced negative gender stereotypes and content that urged women to be perfect, please men, look a certain way, and more. This study found that Glamour is actually a lot closer to representing this gender-neutral magazine ideal than previously thought and creating a gender-neutral magazine is possible with thoughtful editing.
ContributorsAffelt, Stacia Emily (Author) / Barrett, Marianne (Thesis director) / Hawken-Collins, Denise (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
Journalists are the eyes and ears for the communities in which they serve. They don’t cover all issues and stories, however, not necessarily because of a lack of concern, but due to the lack of diverse voices that work behind-the-scenes, on-air, and serve in leadership positions in television newsrooms. This paucity of diversity plays out in many more implicit rather than explicit ways. This issue has been addressed by the theoretical framework of intersectionality, utilized as a rationale in this thesis to further develop an argument on how the absence of diversity in television newsrooms affects the entry of new diverse employees in the workplace. The thesis also analyzes microaggressions in the workplace and the factors that influence not only the hiring process but also the ability of newsrooms to retain diverse talent. Most of all, this thesis gives voice to Black female television journalists who stayed in the journalism business despite all odds and highlights their struggles as well as coping strategies for building their careers and taking it to the heights they have.
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.
Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.
Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters
ContributorsStephens, Imani Christine (Author) / Chadha, Monica (Thesis director) / Sandoval, Mathew (Committee member) / Watts College of Public Service & Community Solut (Contributor) / School of Social Transformation (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05