Matching Items (9)
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- All Subjects: journalism
- Creators: Silcock, B. William
- Status: Published
Description
INTRODUCTION: This thesis delves into how PR-media relations evolved in the past 20 years (since 1997). It discusses several aspects of media relations, such as relationships, old and new media relations tools, pitching and predictions about the future of media relations. LITERATURE REVIEW: A review of previous literature on media relations guided this research. Past research explained stigmas about the relationship between public relations professionals and journalists, how pitching has evolved, social media's role in modern day media relations and the dynamic between earned and owned media. METHODOLOGY: The research involved a mixed method approach with qualitative and quantitative methods. First, in-depth interviews were conducted with both journalists and public relations professionals who work in Arizona. These interviews were conducted either in-person or over the phone. Second, two in-depth interviews were conducted over the phone with a public relations professional who worked at Intel for over 20 years for a case study. Finally, a survey was distributed to public relations professionals in Arizona via email and through social media websites (Facebook and Twitter) to provide insight on the media relations tactics they have recently utilized, as well as their use of social media. There were also five follow-up interviews conducted with survey respondents. FINDINGS: After conducting these three methods of research, the qualitative (quotes) and quantitative (survey) data were analyzed to provide detailed opinions about media relations including: the relationships between public relations professionals and the media, the use of old and new media relations tools, what an effective pitch looks like, the use of social media, comparisons between less and more experienced PR professionals, and predictions on the future of media relations. DISCUSSION: The findings from this research led to several conclusions regarding media relations such as: the importance of maintaining a trusting and respectful relationship, traditional tools' place in modern day media relations, email's dominance as a media relations tool, the hesitation by PR professionals to use social media as a communication tool with journalists, more experienced PR professionals' lack of hesitation to use social media as a communication tool with journalists, and the prediction that relationships will remain key in media relations despite the changes in media relations tools themselves. CONCLUSION: Based on all of the findings from this research, it was concluded that media relations has evolved to keep up with the changing media landscape, however, traditional tools and practices remain relevant and essential to media relations.
ContributorsTillman, Krista Michelle (Author) / Wu, Xu (Thesis director) / Bovio, Sonia (Committee member) / College of Integrative Sciences and Arts (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
While Italian and American news may look similar from a surface observation, the history and the development of news practices in each respective country is very different. The intent of this research is to dissect the breaking news cycle and point out differences and offer an explanation as to why these differences exist. The research for this will be collected using a variety of methods including first-hand observation, interviews and photographs. It will require travel to the four Italian media locations that are being compared as well as historic research to be conducted in order to provide context for the study. What is collected at the various Italian media organizations will be compared with the American news outlets The Arizona Republic and Arizona NBC affiliate, 12 News. The study goals are focused around three main research questions that aim to uncover differences in breaking news practices regarding ethics, the reporting process and promotion using social media. Cultural, historic and physical barriers separate the two countries. Because of this, directly comparing breaking news between the locations will be difficult, thus it is crucial to be able to analyze what data are being gathered in order to uncover patterns and draw conclusions.
ContributorsNicosia, Domenico Giuseppe (Author) / Silcock, B. William (Thesis director) / Dell'Anna, Antonella (Committee member) / Johnson, Aric (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social and Behavioral Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
This is a case study of weathercasters in a large U.S. television market from five different English speaking stations conducted before, during, and after a severe weather season. The research applies the ethnographic process to inscribe and define the culture of local weathercasters in the news environment. The purpose of this study is to examine the extant cultural characteristics discerned by weathercasters and the changes in weather broadcast technology used by live “on-air” television personnel. Forty-nine elite, in depth interviews with 17 different weathercasters along with participant and non-participant observation yielded transcripts and field notes obtained during the six month data acquisition phase. Using qualitative methods and the CAQDAS program Dedoose, 953 coded excerpts from the transcripts were analyzed for various patterns, behaviors, and characteristics relevant to culture, technology, and perceptions of weathercasters. The excerpts revealed dominant cultural aspects defined as dichotomous differences, autonomous functions, and identity perceptions. Socio-technical models are explicated in relationship to control, knowledge, and strategic coping mechanisms. The newsroom and weathercaster co-cultural context is defined by the conformity versus autonomy relationship and the external and internal structure of the weathercaster’s working environment is delineated. Co-cultural models explain the way influence operates in severe weather situations within the newsroom culture. The results have utility for scholars studying technology, culture, newsroom routines, rituals, and professionals who work in the television news industry. The findings are highly relevant for television weathercasters, newsroom producers, and broadcast managers.
ContributorsGarry, Steven P (Author) / Silcock, B. William (Thesis advisor) / Godfrey, Donald G. (Committee member) / Craft, John E. (Committee member) / Savenye, Wilhelmina C. (Committee member) / Arizona State University (Publisher)
Created2016
Description
A guide to implementing empathy in crisis communications
ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
ContributorsOrtega, Marisol (Author) / Zufelt, Abby (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
Description
This study addressed the Saudi media landscape based on a qualitative approach focusing on journalists, social media influencers, and media-sector professionals. Through in-depth interviews and textual analysis of tweets, the study presented various essential components, influences, and factors in the Saudi media by applying theories of gatekeeping and media routines. The researcher proposed two models that can be applied to the Saudi media: Reese and Shoemaker’s (1996, 2014) hierarchy of influences model of influences on the media and Entman's (2003) cascading activation model of influences on the media. The results showed that the Saudi media landscape suffers from a lack of vision, overlapping laws, and the siphoning of journalistic competencies, which has provided an opportunity for social media influencers to gain public influence, threatening the future of journalistic practices in Saudi Arabia. The study also sought to dive further into the nature of the practices of social media influencers and identify the significant factors and players in the Saudi media landscape.
ContributorsAlshathry, Talal (Author) / Silcock, B. William (Thesis advisor) / Gallab, Abdulllahi (Committee member) / Gilpin, Dawn (Committee member) / Chadha, Monica (Committee member) / Arizona State University (Publisher)
Created2021
Description
The proliferation of fake news on social media has become a concern for manycountries due to its adverse effects on various areas, such as the economy, politics, health,
and society. In light of the growing use of social media in Saudi Arabia, numerous media
outlets actively utilize social media platforms to collect and disseminate news and
information. As a result, Saudi journalists have faced various challenges, including the
spread of fake news. Therefore, this study explores how Saudi journalists define and
verify fake news published on social media and the challenges they face. Furthermore,
this study explores journalists’ role perceptions in society concerning spreading fake
news and how they can promote media literacy to the audience.
This study employed in-depth qualitative interviews with 14 journalists from
various Saudi printing and online newspapers. The thematic analysis of the interviews
showed that Saudi journalists define fake news in several ways, encompassing three
essential elements: source, content, and timing. In addition, the study found that
journalists primarily use traditional verification practices to verify fake news published
on social media, followed by new verification practices. The findings showed that Saudi
journalists face challenges at all levels of the hierarchy of influence model. Moreover, the
findings identify three different roles journalists perceive in society regarding fake news
published on social media: disseminators, populist mobilizers, and interpreters. Lastly,
the study found that journalists lack media literacy knowledge but are willing to
cooperate with other government institutions to promote and distribute media literacy
among the public.
ContributorsBasfar, Majed (Author) / Thornton, Leslie-Jean (Thesis advisor) / Silcock, B. William (Committee member) / Roschke, Kristy (Committee member) / Kim, Jeongeun (Committee member) / Arizona State University (Publisher)
Created2023
Description
Modernity has become a goal for every nation in this time of a globalized and connected world. Nevertheless, in the 21st century, modernity is inherently reflexive as nations have the sources and technologies to adopt their own identity and act upon it. Global media is a mirror of their national identity and social structure. Thus, this dissertation sets the scope to explore how global news media frames national identity in the context of reflexive modernity.This study examines the ways that global online news channels frame the Saudi transition to modernization, epitomizing Saudi Vision 2030. Guided by framing theory, this study explores how global online news channels (i.e., Al Arabiya, Al Jazeera, RT, BBC, and CNN) have positioned the Saudi identity (i.e., avowal and ascription) and framed the structure of the Saudi identity (i.e., indulgence, restraint, certainty, uncertainty, thriving governance, and doomed governance). The study utilized a mixed-method content analysis of news articles (N = 584) that include paragraphs (N = 7846) from three years, April 25, 2016, to April 25, 2019.
The study results indicated that global online news channels framed the Saudi cultural identity and political identity heterogeneously, but the Saudi economic identity was framed homogenously. The study’s findings revealed that the English online news channels positioned the Saudi cultural identity different from the Arabic online news channels. The Study also found that Al Jazeera-Arabic framed the Saudi national identity across all contexts differently compared to Al Arabiya-Arabic. The study also showed that uncertainty and restraint were used to frame the Saudi cultural and political identity, while human rights issues were the central theme for the framing process. The study concluded that, in reflexive modernity, global online news channels frame the national identity through three cues: Deviation (glocalization), Domination (interpretive community), and Hybridization (humanization).
This study contributes to the literature on framing by providing a new measurable and replicable model—the national identity frame model. The study advances the literature on media framing by providing conceptual and operational definitions to bridge the gap between the micro and macro levels in the context of modernization and global identities.
ContributorsSahly, Abdulsamad H (Author) / Silcock, B. William (Thesis advisor) / Gilpin, Dawn (Committee member) / Gallab, Abdullahi (Committee member) / Kwon, K. Hazel (Committee member) / Arizona State University (Publisher)
Created2021
Description
During uncertain situations such as a crisis or risk scenario, journalists experience challenges in filtering, verifying, and curating information and adapting to the new work conditions. Utilizing Sensemaking Theory, this qualitative study aims to understand how journalists construct reporting decisions on uncertain scientific topics, given the potential impact of these stories on the public’s understanding and acceptance of science. The study focuses on Kuwaiti journalists’ handling of science and health information during the outbreak of the Novel Coronavirus Disease of 2019 (COVID‐19). The research adopts a narrative approach, conducting in-depth interviews with science reporters and managing editors from digital news outlets in Kuwait. Thematic analysis of the data indicates that journalists’ handling of COVID-19 uncertain science news was mainly influenced by interests, emotions, external pressures, personal stances, and organizational alignment rather than a thorough evaluation of claims. This suggests a lack of expertise and competence in effectively evaluating and interpreting science news.
The study identifies six primary sensemaking approaches used by science journalists and reveals the implicit connotations that underlie Kuwaiti journalists’ roles, which are heavily influenced by their professional, social, and cultural realities. The findings suggest that journalists’ perceptions of their surrounding environment, including their country’s level of scientific contribution, public interest in science, and the overall state of journalism, are important dimensions influencing their perception of their role. Additionally, the study adds to the body of research on gatekeeping by highlighting the influence of sensemaking on journalists’ resistance and compliance with a gate and how this may sometimes lead to overlooking a gate’s presence.
Moreover, the study contributes to understanding journalists’ news values and value prioritization during uncertain times. It emphasizes the reciprocal relationship between sensemaking and news values, where values serve as both selection and sensemaking devices. The findings also shed light on how journalists justify their control over uncertain information dissemination, using uncertainty, audience perception, and social responsibility to legitimize their actions and deflect criticism. The insights gained from this study have significant implications for journalistic practices, ethics, and responsibilities in the context of uncertainty and health crises.
ContributorsAlshehab, Ahmad Sh (Author) / Gilpin, Dawn (Thesis advisor) / Silcock, B. William (Committee member) / Thornton, Leslie-Jean (Committee member) / Ebrahim, Husain (Committee member) / Arizona State University (Publisher)
Created2023