Matching Items (64)
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- All Subjects: journalism
- All Subjects: Nonprofits
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Creators: W. P. Carey School of Business
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Member of: Theses and Dissertations
Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.
ContributorsJoseph, Teresa Marie (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Abstract The intent of this research is to understand what it means to be a journalist in the 21st century. As technology continues to advance at an accelerated pace, industries must adapt in order to sustain business and keep people employed. Journalism is a field that has struggled to find a way to monetize the services it provides with the overwhelming abundance of information that is now accessible for anyone on the Internet. As a result, journalism has expanded to become more than a source for news and information; it is an area of interest, topic of discussion, and connector for both consumers and producers to create, interact with, share, and engage in. The goals for this study are focused around three main research questions that aim to uncover differences in the journalism field today compared to 10-20 years ago, what skills and traits are required for students to become journalists in the 21st century, and how this data and information should affect journalism education. 1. How does the change from tradition mediums to digital change journalism jobs? 2. What skills and traits are required for students to become successful journalists? 3. How should this data affect journalism education? The research for this thesis was collected using a variety of methods including observation, interviews, and surveys from a sample data population of journalism students, recent journalism graduates, journalism professors and professionals from the Walter Cronkite School of Journalism and Mass Communication. While there are many ways to interpret and analyze why and how the journalism field has changed, most of the research uncovers what young journalists moving forward in the field can do to prepare for the changes they will face in the future. While striving to uncover what the most important traits for young journalists to have entering the journalism field today, the data showed the answer varied depending on the individual. Across all three categories of the data sample of students, graduates, and professionals/professors, honesty, curiosity, and hardworking were important traits needed to be successful in the journalism field. According to the sample of data recorded in the survey, writing was the number one skill journalists need to be successful in the 21st century. This study also revealed how the evolution of the journalism field allows opportunities for new ideas and innovation for journalism education. According to interviews with professors and professionals, journalism education should focus on a hands-on learning approach that spans across multiple disciplines like business, design, communication, technology, science, etc. Because it is important for journalists to be multi-disciplinary in their field, journalism schools must teach multi-disciplinary skills and allow for new ideas and creativity in media innovation.
ContributorsWong, Lauren Alaine (Author) / Silcock, Bill (Thesis director) / Gilger, Kristin (Committee member) / Blatt, Rebecca (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
The purpose of this project is to use powerful visual storytelling techniques to convey a social need and an effective solution. Guatemala is a third world country, where poverty is widespread and the birth rate is high. Among the most economically and educationally disadvantaged are the Mayan women. Arizona nun, Sister Marife Hellman, recognized the needs of this population and founded a school to serve them. Hellman's mission is to provide a quality education to those underserved, so they can become positive leaders in their native communities. The website and video materials produced for this thesis are meant to be used for fundraising purposes on behalf of the school. All funds raised will help Hellman's alumni launch schools in their native areas, giving access to education that has long been nonexistent. Watch the mini-documentary here: www.youtube.com/watch?v=LxTiuwQCH44&t=17s.
ContributorsLaduke, Sierra Dawn (Author) / Craft, John (Thesis director) / Mork, Nick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05