Matching Items (3)
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- All Subjects: Sentiment Analysis
- All Subjects: web design
- Creators: Nakamura, Mutsumi
Description
It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power of web languages to provide services for people. However, creating a website is difficult, and often expensive. While successful businesses can use their profits to develop a costly website, organizations are not so lucky and can't afford to pay large amounts of money for theirs. Thus, the goal of this project was to provide a complete website to the Card Trick Quilters organization found in Show Low, Arizona. The website serves as both a learning experience, to see exactly what it takes to construct a website from the ground up, and a service project that will provide the Card Trick Quilters with a website that performs various services for its members, with functionality that is completely unique to the Arizona quilting community at large. The creation of the website required learning several different skills in regards to web design, such as databases, scripting languages, and even elements of graphic design. The uniqueness of the website comes from the creation of an online submission form for the annual quilt show hosted by the quilters, and an email reminder system where members of the community can submit their addresses and receive emails when there is an upcoming meeting. While there will no doubt be changes and improvements to the website in the future, the website is currently live and ready for the community to use.
ContributorsSchwarting, Jessa Lynn (Author) / Balasooriya, Janaka (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor) / School of Computing, Informatics, and Decision Systems Engineering (Contributor)
Created2016-05
Description
Behavioral economics suggests that emotions can affect an individual’s decision making. Recent research on this idea’s application on large societies hints that there may exist some correlation or maybe even some causation relationship between public sentiment—at least what can be pulled from Twitter—and the movement of the stock market. One major result of consistent research on whether or not public sentiment can predict the movement of the stock market is that public sentiment, as a feature, is becoming more and more valid as a variable for stock-market-based machine learning models. While raw values typically serve as invaluable points of data, when training a model, many choose to “engineer” new features for their models—deriving rates of change or range values to improve model accuracy.
Since it doesn’t hurt to attempt to utilize feature extracted values to improve a model (if things don’t work out, one can always use their original features), the question may arise: how could the results of feature extraction on values such as sentiment affect a model’s ability to predict the movement of the stock market? This paper attempts to shine some light on to what the answer could be by deriving TextBlob sentiment values from Twitter data, and using Granger Causality Tests and logistic and linear regression to test if there exist a correlation or causation between the stock market and features extracted from public sentiment.
Since it doesn’t hurt to attempt to utilize feature extracted values to improve a model (if things don’t work out, one can always use their original features), the question may arise: how could the results of feature extraction on values such as sentiment affect a model’s ability to predict the movement of the stock market? This paper attempts to shine some light on to what the answer could be by deriving TextBlob sentiment values from Twitter data, and using Granger Causality Tests and logistic and linear regression to test if there exist a correlation or causation between the stock market and features extracted from public sentiment.
ContributorsYu, James (Author) / Meuth, Ryan (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Machine learning is the process of training a computer with algorithms to learn from data and make informed predictions. In a world where large amounts of data are constantly collected, machine learning is an important tool to analyze this data to find patterns and learn useful information from it. Machine learning applications expand to numerous fields; however, I chose to focus on machine learning with a business perspective for this thesis, specifically e-commerce.
The e-commerce market utilizes information to target customers and drive business. More and more online services have become available, allowing consumers to make purchases and interact with an online system. For example, Amazon is one of the largest Internet-based retail companies. As people shop through this website, Amazon gathers huge amounts of data on its customers from personal information to shopping history to viewing history. After purchasing a product, the customer may leave reviews and give a rating based on their experience. Performing analytics on all of this data can provide insights into making more informed business and marketing decisions that can lead to business growth and also improve the customer experience.
For this thesis, I have trained binary classification models on a publicly available product review dataset from Amazon to predict whether a review has a positive or negative sentiment. The sentiment analysis process includes analyzing and encoding the human language, then extracting the sentiment from the resulting values. In the business world, sentiment analysis provides value by revealing insights into customer opinions and their behaviors. In this thesis, I will explain how to perform a sentiment analysis and analyze several different machine learning models. The algorithms for which I compared the results are KNN, Logistic Regression, Decision Trees, Random Forest, Naïve Bayes, Linear Support Vector Machines, and Support Vector Machines with an RBF kernel.
The e-commerce market utilizes information to target customers and drive business. More and more online services have become available, allowing consumers to make purchases and interact with an online system. For example, Amazon is one of the largest Internet-based retail companies. As people shop through this website, Amazon gathers huge amounts of data on its customers from personal information to shopping history to viewing history. After purchasing a product, the customer may leave reviews and give a rating based on their experience. Performing analytics on all of this data can provide insights into making more informed business and marketing decisions that can lead to business growth and also improve the customer experience.
For this thesis, I have trained binary classification models on a publicly available product review dataset from Amazon to predict whether a review has a positive or negative sentiment. The sentiment analysis process includes analyzing and encoding the human language, then extracting the sentiment from the resulting values. In the business world, sentiment analysis provides value by revealing insights into customer opinions and their behaviors. In this thesis, I will explain how to perform a sentiment analysis and analyze several different machine learning models. The algorithms for which I compared the results are KNN, Logistic Regression, Decision Trees, Random Forest, Naïve Bayes, Linear Support Vector Machines, and Support Vector Machines with an RBF kernel.
ContributorsMadaan, Shreya (Author) / Meuth, Ryan (Thesis director) / Nakamura, Mutsumi (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05