Matching Items (14)
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- All Subjects: Film
- All Subjects: Millennials
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Member of: Theses and Dissertations
Description
My name is Adriana Becerra and I am a student at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In hoping to combine my two passions of journalism and film, for my Honors Undergraduate Thesis project I created my own film review website. My website is a complete review of the films that were nominated for the 2015 Oscars in the following categories: Best Picture, Animated Feature, Documentary Feature, Foreign Language, and Short Film Live Action. In all, I watched and reviewed a total of twenty-eight films based on acting, lighting, music, cinematography, costume/makeup/set design, writing, and visual effects. Over the course of nine months, I have watched, reviewed, and talked extensively about each film that I have reviewed. Though tedious at times, I thoroughly enjoyed completing my Undergraduate Thesis Project. I hope to continue critically looking at films, and possibly even incorporating film in my journalistic career.
ContributorsBecerra, Adriana Justina (Author) / Dodge, Nancie (Thesis director) / Russell, Dennis (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The automotive industry is a staple of the U.S. economy, an international job generator and a leader in research and innovation. Cars have symbolized freedom and independence for generations. But to Millennials, they represent additional payments and crowded parking lots. Millennials are the largest generational cohort and wield considerable buying power. This thesis used case studies and elite interviews to examine Millennials' buying habits and how automotive marketers can reach this audience. The project found that life events, such as moving into the suburbs or having a family, are what motivate Millennials to buy cars. When they do purchase vehicles, Millennials strive to balance the need for practicality with the desire to purchase aspirational brands. Automakers that support Millennials during their consumer research and position their cars as a supplement to the Millennial lifestyle tend to resonate with the generation.
ContributorsSitter, Katherine Faith (Author) / Barrett, Marianne (Thesis director) / Edsall, Larry (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
DescriptionThe purpose of this study is to assess to what degree employees of the Commercial Service are knowledgeable about social media. It is also a means to learn about the perceptions of social media within the U.S. government and the Commercial Service and examine its innovation culture.
ContributorsSinclair, Torunn Kathryn (Author) / Matera, Fran (Thesis director) / Phillips, Robin (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
“The Long Alchemy of Becoming: Aqua es Vida” is a short, artistic film depicting the history of the Universe shown through the microcosm of the Mexican town, Cuatro Ciénegas, in the state of Coahuila. The film takes the viewer from the start of the universe to what scientists believe will be its end, via a poem written by Dr. James Elser. “The Long Alchemy of Becoming: Aqua es Vida” starts with the Big Bang, through the formation of matter, stars, planets, including Earth. From there, the viewer witnesses how life evolved illustrated via scenes in the ciénegas (‘marsh’ in Spanish) found in Cuatro Ciénegas, Coahuila, Mexico. The film explores how life expanded out from water, producing plants and animals, including humans. Then, modern life in Cuatro Ciénegas is shown, including the modern agricultural practices that are threatening to destroy the ciénegas that sustain long histories of microbial evolution. The film concludes with the end mankind and the eventual destruction of Earth by the dying sun. Cuatro Ciénegas is a biologically and ecologically significant location, because its pools and marshes are home to many endemic species, including stromatolites, which are very rare, bio-chemical living structures. This film is part of a National Science Foundation grant, and reflects the extensive scientific research efforts in and around Cuatro Ciénegas and its unique pools.
ContributorsDavis, Samantha Kristen (Author) / Elser, James (Thesis director) / Lloyd, Samantha (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
"The Process and Analysis of Film Reviewing" is a two-part project that discovers what goes into the film reviewing process and what produces a good film review. A film review website entitled "Reel Reviews" (reelfilmreviews.com) was created, which features original content such as film reviews, trailers and information about special features and events relevant to the film industry. The paper portion of the project takes an analytical look at the current state of the film reviewing world and addresses the changes in technology that have an impact on how film reviewing is done.
ContributorsRepasi, Bianca Joyce (Author) / Baker, Aaron (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
In 2014, we are seeing change on social issues such as same-sex marriage and marijuana legalization at a rate that is visibly faster than major social issues of the past. Statistics show that these issues are fan-favorites with the millennial generation, while also showing that this same group overwhelmingly dominates popular online platforms, a major tool that social issues of the past lacked. This study aims to examine whether or not there is a correlation between the online presence of millennials, the coverage by the media, and the policy-making decisions by legislators. With that idea in mind, perhaps we can prove that millennials have the ability to set the stage for social change. The instantaneous supply and demand of the Internet has created a climate where responses to our questions and ideas are expected faster than ever. By better understanding the dynamics of the relationships between these three groups, perhaps we can find solutions for creating change faster and more effectively.
ContributorsAndersen, Kelly Carina (Author) / Lodato, Mark (Thesis director) / Brown, Aaron (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2014-05
Description
Generation Green is a multimedia website illustrating sustainability for the Millennial generation. This is a creative thesis project for Arizona State University's Barrett, The Honors College. Within the site, there are resources, photo stories, videos, a mini-documentary, a stop-motion story and infographics that feature Millennials who are living greener lives. Generation Green brings understanding and clarity to sustainability through the voices of today's generation. Visit the website at: generation-green.com/thesis_website or generation-green.com
ContributorsHavir, Aiyana Cole (Co-author) / Stein, Jake (Co-author) / Stein, Jay (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-12
Description
Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing modeling framework and an application of the previously found conclusions to a brief advertising strategy for Paramount Pictures. This thesis first looks at the Millennial Generation to answer the question "Who are the Millennials?" and to more clearly understand their role as media and entertainment consumers. Characteristics of technological dependence, fast-moving attention spans, desire for connection, and unique brand perceptions emerged as most significant. The case studies examine the marketing campaigns of Lionsgate Films' The Hunger Games, Nickelodeon's The 90s Are All That and MTV Iggy's Music Experiment. Strategic tactics used to target and foster a strong Millennial fan-base were identified. The previously discovered principles led to the development of a modeling framework to be used to build a Millennial-focused marketing campaign. The framework utilizes the five key elements of connectedness, hyper-advertising, technological leadership, brand currency and cultural edge. Finally, all findings were gathered and applied to Paramount Pictures. The knowledge gained from Millennial research, the case studies and the marketing framework shaped recommendations for a creative advertising brief for Paramount Pictures' Anchorman 2. The general principles of the thesis were also suggested for use in marketing in various industries.
ContributorsHoy, Grace Dorothy Curran (Author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
This thesis aims to analyze and explain the resurgence of the superhero genre, particularly in recent cinema, directly following the terrorist attacks on September 11, 2001. It will also deconstruct the current American political landscape and define how popular culture has historically reflected real-world issues. The study draws heavily on the political ideology of neoliberalism and Henry Jenkins' media theory of convergence culture. I ultimately argue in the course of the analysis that viewers of these superhero films, regardless of their interest in comic books, cathartically release their fears and post-9/11 anxiety through cinematic escapism. It will also relay the evolution of the superhero in the last seventy years as a way to show the effects current events have on popular culture and history, using Captain America and Iron Man as examples of shifting American values.
ContributorsWalker, Lindsay Anne (Author) / Facinelli, Diane (Thesis director) / Himberg, Julia (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor)
Created2014-05
Description
The documentary genre offers something other than a simple form of entertainment. Instead, it is a visual form of research that informs its audience. It is a form of communication through visual and audio elements. This article is about why the use of documentaries is beneficial in storytelling that is driven by an historical event (the Olympic Games). My documentary is about my personal story to the 2016 Olympic Games in Rio de Janeiro. In my documentary, I attempted to tell the my experience and journey of how I got to the pinnacle of my career. One of the most important elements that I aim to capture is the illustration that the journey of an Olympic athlete is never a single stream. It is supported by many people. I wanted to expose the assumptions made in other documentaries or highlight reels about athletes. Often times, athletes only get media attention once they have reached the successful point in their careers. The goal and vision for my personal story was to show that there is much more density within the lives of athletes. I will take a look at philosopher Habermas' theories and see how they apply to the construction of documentary films, and also how his theories were used directly in my personal production. Also, I will attempt to breakdown the techniques of documentary filming and explain the benefits behind them. Since documentary filming has a distinct stylistic manner, I will explain why I chose the different types of shots and methodology I employed.
ContributorsSimonovic, Katarina Sasa (Author) / Baker, Aaron (Thesis director) / Craft, John (Committee member) / Fortunato, Joseph (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05