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Security Analysis of IoT Media Broadcast Devices

Description
IoT Media broadcast devices, such as the Roku stick, Amazon Fire, and Chromecast have been emerging onto the market recently as a portable and inexpensive alternative to cable and disk players, allowing easy integration between home and business Wi-Fi networks and television systems capable of supporting HDMI inputs without the…

IoT Media broadcast devices, such as the Roku stick, Amazon Fire, and Chromecast have been emerging onto the market recently as a portable and inexpensive alternative to cable and disk players, allowing easy integration between home and business Wi-Fi networks and television systems capable of supporting HDMI inputs without the additional overhead of setting up a heavy or complicated player or computer. The rapid expansion of these products as a mechanism to provide for TV Everywhere services for entertainment as well as cheap office appliances brings yet another node in the rapidly expanding network of IoT that surrounds us today. However, the security implications of these devices are nearly unexplored, despite their prevalence. In this thesis, I will go over the structure and mechanisms of Chromecast, and explore some of the potential exploits and consequences of the device. The thesis contains an overview of the inner workings of Chromecast, goes over the segregation and limited control and fundamental design choices of the Android based OS. It then identifies the objectives of security, four different potential methods of exploit to compromise those objectives on a Chromecast and/or its attached network, including rogue applications, traffic sniffing, evil access points and the most effective one: deauthentication attack. Tests or relevant analysis were carried out for each of these methods, and conclusions were drawn on their effectiveness. There is then a conclusion revolving around the consequences, mitigation and the future implications of security issues on Chromecast and the larger IoT landscape.
ContributorsHuang, Kaiyi (Author) / Zhao, Ziming (Thesis director) / Ahn, Gail-Joon (Committee member) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Information Measurement Theory and Romantic Relationships

Description
The Information Measurement Theory (IMT) states that all information exists at any time and all the time, and that it's an individual lack of ability to perceive that creates the misperception that there is an absence of information. This lack of perceived information creates subjective bias and limitations. IMT identifies…

The Information Measurement Theory (IMT) states that all information exists at any time and all the time, and that it's an individual lack of ability to perceive that creates the misperception that there is an absence of information. This lack of perceived information creates subjective bias and limitations. IMT identifies decision-making and bias as the major obstacles to perfectly understanding reality. This study examines the IMT's correlation to romantic relationships and is designed to determine what factors and traits makes a romantic relationship successful. We collected data on 123 subjects: 56 individuals who were in committed romantic relationships and 67 individuals who were not. These individuals were asked fundamental questions on the IMT theory as well as their thoughts on what they define as a successful relationship. Participants in relationships were asked questions relating to their overall satisfaction level. Correlations were calculated between these satisfaction levels and an individual's perception of information. This study's overarching goal is to understand if successful relationships are determined by how much dominant information each individual involved in the relationship knows about each other, themselves, and other external factors.
ContributorsWang, Celina (Co-author) / Zeng, Carrie (Co-author) / Cao, Quynh-mi (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / School of Social Transformation (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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A Gold Standard for Sales: Building a More Complete Sales Platform for Professionals

Description
Becoming good at selling is a nuanced skill. Many pivotal techniques are often not communicated properly in the training and onboarding phases, leaving many members of the sales force "crippled" before they even get into the field. We set out to discern the "best practices" of selling, and the underlying…

Becoming good at selling is a nuanced skill. Many pivotal techniques are often not communicated properly in the training and onboarding phases, leaving many members of the sales force "crippled" before they even get into the field. We set out to discern the "best practices" of selling, and the underlying causes as to why they work. Through meticulous research obtained via study of experiments, sourced articles and other academic papers we compiled a thorough outline detailing the most efficient ways to build a relationship with the buyer and close the sale. From there we discussed the methodology to implement those skills into a complete sales training program. This paper serves as an informational guide to the necessary skills to complete a sale and how to train for those skills.
ContributorsSweeney, Connor (Co-author) / Reid, Tyler (Co-author) / Dietrich, John (Thesis director) / Ostrom, Lonnie (Committee member) / Economics Program in CLAS (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Developing Millennials For Future Sales Careers

Description
The millennial generation is quickly solidifying its place as the dominate generation within the workforce. As millennials transition through workplace hierarchy it is essential organizations understand how to properly develop incoming talent. This is especially important within sales as the opportunity cost for hiring and developing new sales professionals is…

The millennial generation is quickly solidifying its place as the dominate generation within the workforce. As millennials transition through workplace hierarchy it is essential organizations understand how to properly develop incoming talent. This is especially important within sales as the opportunity cost for hiring and developing new sales professionals is much higher compared to other professions. Downward trends in millennial retention rates is also a strong contributing factor to the importance of understanding the millennial generation. This paper aims to identify key concepts and elements employers should incorporate into their sales training programs in order to better develop millennials entering sales roles. Through an analysis of each generation and sales training a clear framework will be identified to achieve this goal. Analyzing millennials unique strengths and weaknesses will provide the basis for the key areas employers need to focus on when designing their sales development programs. The framework identified is easily adaptable within any organizations as the concepts discussed can be universally applied.
ContributorsStensland, Zachary William (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Speakshield.com \u2014 Constructing a Private Social Networking Tool For Businesses

Description
Speakshield.com will be a social networking site in the style of Twitter.com, but created for businesses that need a more secure way to communicate with their employees without compromising their organization's trade secrets and their employees' personal data. This website will be used by businesses to allow coworkers to collaborate…

Speakshield.com will be a social networking site in the style of Twitter.com, but created for businesses that need a more secure way to communicate with their employees without compromising their organization's trade secrets and their employees' personal data. This website will be used by businesses to allow coworkers to collaborate on projects, communicate their ideas publicly to the company, and network with each other, without having that private information leak out to unintended recipients or be vulnerable in case of hacking incidents.
ContributorsKlepfish, Mikhail (Author) / Anderson, Dennis (Thesis director) / Happel, Stephen (Committee member) / Hensley, Matt (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2013-05
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The effectiveness of Relationship Sales Versus Network Sales in the Financial Services Industry

Description

The insurance industry consists of financial advisors planning for individual’s financial future through defensive investments that will payout in case of something happening to a person’s greatest asset—themselves. Each financial advisor is mandated to pass a professional exam to receive their license in order to take in clients in each…

The insurance industry consists of financial advisors planning for individual’s financial future through defensive investments that will payout in case of something happening to a person’s greatest asset—themselves. Each financial advisor is mandated to pass a professional exam to receive their license in order to take in clients in each state. There is a process in which clients are serviced and sold on different products of insurance. Advisors need to consider client needs and service them with products are in their best interest and within financial reason. <br/> To sell a product you must have clients, and the way that financial advisor receive clients are generally through two ways: company provided or their own connections. At the end of the day, the goal is to get in front of more people and expand you circle. In that sense, there are two common way people address this expansion of circles and that is build relationships versus networking. The goal of this paper is to dive deep in the insurance industry and analyze the sales process when comparing the difference in selling through building relationships versus selling through networking.<br/> The research plan I have in mind start from researching background and history, to current practices environment, to method process solutions. In the initial stages of my research, I will focus on background and history of the financial services industry in terms of sales and insurance. This will address insurance sales processes in the financial services industry and its features as well as benefits. After explaining the step by step process and potential results of the sales process in the insurance industry, I will start researching current environments of the industry. This will explain the history, key theoretical elements, and significant events of the industry. <br/> The history of the background will set stage for me to address situational challenges in the business based on my own experience to which I will do research to find plausible sales process solutions when comparing relationship sales to networking sales. This research will then be synthesized with my own experimental solutions as I work in the industry, which will help me complete chapter 4 and 5 of my theses – Methods and Execution of Results.
ContributorsSkelnik, Eason John (Author) / Byrne, Jared (Thesis director) / Desiderio, Jake (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05