Matching Items (2)
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How corporations should respond to a public health or social crisis

Description

A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Facebook Killed the Radio Star: How Targeted Advertising and Machine Learning are Remixing the Music Industry

DescriptionOur thesis dives deeper into the rise of machine learning and how digital advertising can find target audiences to share independent artists music in a more efficient way. Our goal is to show how effective these tactics are for independent artists looking to start their career in the music industry.
ContributorsPatrick, Angela Rose (Co-author) / Fees, Max (Co-author) / Kinerk, Cole (Co-author) / Hass, Mark (Thesis director) / Patrick, Brad (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12