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This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue

This dissertation examines how direct selling organizations compel women to believe that direct selling is, among other things, centered on the needs of women. Drawing upon feminist interdisciplinary methodologies, this dissertation brings together qualitative, archival, and ethnographic materials to analyze direct selling through a technologies of gender framework. I argue that multi-level marketing direct selling companies (like Avon, Tupperware, Mary Kay, etc.) are able to turn belief into profits because they strategically tap into gender ideologies. I show that discursive technologies of gender coalesce with race and class discourses and are put to work by direct selling companies to construct a specific type of direct seller. This dissertation attempts to unpack the complex technologies of gender that direct selling women engage with while constructing their identities as workers and women. I argue that the companies in this study deliberately tap into women's anxieties and desires to blend their perceived gender roles with their need for income. I find that direct selling companies are exceptional at branding their businesses as uniquely suited for women and that this branding hinges upon the construction of a direct sales imaginary. I argue that the direct sales imaginary taps into powerful discourses of race, class, and gender to market the American dream to women who are seeking out a space that is empowering and inclusive. Because the direct selling industry tends to see an increase in profits and recruitment during economic recessions, it is likely that the current economic situation has channeled even more women toward direct sales as a fallback for uncertain economic futures. While some women may be inclined to view direct sales as an attractive employment alternative it is not a realistic means of supporting families during difficult economic times and this study might help some women make more informed decisions. Furthermore, this study brings to light how gender might be used to organize structural relationships between markets, people, and businesses.
ContributorsLamoreaux, Tiffany (Author) / Hibner Koblitz, Ann (Thesis advisor) / Fonow, Mary M (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2013
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Sexual assault is a very serious social issue, one that has recently had a resurgence of interest within the context of college campuses. Studies have shown that the prevalence rates of woman abuse in university and college dating are alarmingly high. Historically, fraternity and sorority members have had a reputation

Sexual assault is a very serious social issue, one that has recently had a resurgence of interest within the context of college campuses. Studies have shown that the prevalence rates of woman abuse in university and college dating are alarmingly high. Historically, fraternity and sorority members have had a reputation for maintaining what has become known as "rape culture" by creating environments in which underage, binge or competitive drinking and unhealthy interactions and inequality between men and women are the norm. Research suggests this combination contributes to the number of known-assailant sexual assaults on or associated with campus life. The main objective of this project is to identify effective ways to foster an anti-sexual violence and pro-sexual wellness culture within ASU's Greek community by observing and analyzing student interactions with and opinions on these issues. This study aims to examine the attitudes of university students toward sexual assault, to learn how students navigate a culture in which sexual assault exists (the ways they respond to, seek to prevent, and learn about sexual assault). Additionally, this study examines student awareness, accessibility, effectiveness, and reach of current sexual violence prevention initiatives on ASU's campus. After conducting interviews with Greek students and performing direct observation during sexual wellness related events, the researchers of this project have determined that ASU has created an environment in which the student population is sufficiently aware of the sexual assault on campus and definitions of campus, but they are not familiar with nor do they often utilize or suggest that their friends utilize the many resources ASU and the Tempe community provide related to sexual health. Students tend to feel that sexual health programming is informative, but not personally relevant to or engaging to them. Feedback would suggest that the bystander intervention curriculum currently being developed in the ASU Fraternity and Sorority Life office would better address student need for relevant, engaging, and culturally-targeted sexual-health programming.
ContributorsHynes, Braxton Victoria (Author) / Adelman, Madelaine (Thesis director) / Vega, Sujey (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor)
Created2015-05
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Description
As feminist understandings of the role that gender plays in the field of international development have evolved over time, there have been countless criticisms of organizations in the field due to their slowness in accounting for and responding to these academic contributions. Largely, these criticisms are lobbied against oversimplifications of

As feminist understandings of the role that gender plays in the field of international development have evolved over time, there have been countless criticisms of organizations in the field due to their slowness in accounting for and responding to these academic contributions. Largely, these criticisms are lobbied against oversimplifications of the use of the term gender, often as interchangeable with the term girls/women, effectively excluding boys/men. In attempt to determine the extent to which boys and men have been excluded from the discourse of gender equality focused international development programs, this thesis conducts a rhetorical analysis of Plan International’s ‘Because I am a Girl’ Campaign. As an international nongovernmental organization that has made some attempt to include boys and men in its work, it serves as an important site for investigating why development organizations have not fully embraced the work done in masculinities studies and in feminist/gender studies on development. The analysis concludes that the intended audience is critical in shaping the way that an organization represents its gender-related programming.
ContributorsMcHugh, Megan Leigh (Author) / Gillis, Georganne (Thesis director) / Switzer, Heather (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
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Description
The aim of this thesis is to explore the relationship between architecture and history in Virginia from 1607 to the eve of the American Revolution to create a complete historical narrative. The interdependency of history and architecture creates culturally important pieces and projects the colonist's need to connect to the

The aim of this thesis is to explore the relationship between architecture and history in Virginia from 1607 to the eve of the American Revolution to create a complete historical narrative. The interdependency of history and architecture creates culturally important pieces and projects the colonist's need to connect to the past as well as their innovations in their own cultural exploration. The thesis examines the living conditions of the colonists that formed Jamestown, and describes the architectural achievements and the historical events that were taking place at the time. After Jamestown, the paper moves on to the innovations of early Virginian architecture from Colonial architecture to Georgian architecture found in Williamsburg. Conclusively, the thesis presents a historical narrative on how architecture displays a collection of ideals from the Virginian colonists at the time. The external display of architecture parallels the events as well as the economic conditions of Virginia, creating a social dialogue between the gentry and the common class in the colony of Virginia.
ContributorsChang, Hosu (Author) / Gray, Susan (Thesis director) / O'Donnell, Catherine (Committee member) / Barrett, The Honors College (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Social Transformation (Contributor)
Created2015-05
Description
Bodies, Sex, & Identity: Discovering Your Sexual Self is a sex education book for children ages 10 and up. This creative project is a response to the significant issues with modern sex education and the lack of resources for parents of preteens who want their children to receive accurate, inclusive,

Bodies, Sex, & Identity: Discovering Your Sexual Self is a sex education book for children ages 10 and up. This creative project is a response to the significant issues with modern sex education and the lack of resources for parents of preteens who want their children to receive accurate, inclusive, and socially responsible information about gender and sexuality. Bodies, Sex, & Identity is a pleasure-focused, sex-positive book, meant to supplement the information children receive about puberty and sex in school, on the Internet, and from other books and educational materials. The book features frequent references to sexual identity and urges its audience to reflect on how they experience their own bodies, gender, and sexuality. It contains discussion of power imbalances, stereotypes, and stigma, and it includes populations that are typically underrepresented or altogether excluded from sex education materials (specifically, intersex people, people of color, fat people, queer people, gender non-conforming people, disabled people, and asexual people). My purpose in creating Bodies, Sex, & Identity was to celebrate diversity, "fill in the gaps," and paint a more comprehensive, inclusive, and accurate picture of human sexuality.
Created2018-05
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This qualitative study examines how fathers, who stay home with their children and identify as the main care-giver within their family, construct their role as the primary caregiver. I analyze the narratives of stay-at-home fathers focusing on the thematic areas of isolation, resistance and the division of household labor.

This qualitative study examines how fathers, who stay home with their children and identify as the main care-giver within their family, construct their role as the primary caregiver. I analyze the narratives of stay-at-home fathers focusing on the thematic areas of isolation, resistance and the division of household labor. Unlike previous research, I examine the ways in which fathers construct their position as a stay-at-home father separate from the traditional stay-at-home mother role. Consequently, I focus on the constructions of masculinities by stay-at-home fathers that allows for the construction of the stay-at-home role to be uniquely tied to fatherhood rather than motherhood.

In this research, I explore three questions: 1) how do stay-at-home fathers construct their masculinity, specifically in relation to their social roles as fathers, partners, peers, etc.? 2) Is the negotiation of household labor, including care work and household tasks, in these families a reflection of shifting gender roles in the home where the primary caregiver is the father? 3) In what ways does social location and intersecting identities influence the ways in which fathers construct this stay-at-home identity?

My research emphasizes how these fathers understand their role as a stay-at-home father while challenging some traditionally dominant expectations of fatherhood. Specifically, I use themes of isolation, resistance, and the division of household labor in order to understand the multiple ways fathers experience their roles as stay-at-home parents.
ContributorsSnitker, Aundrea Janae (Author) / Durfee, Alesha (Thesis advisor) / Jurik, Nancy (Committee member) / Menjivar, Cecilia (Committee member) / Leong, Karen (Committee member) / Arizona State University (Publisher)
Created2016
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Description
Armed violence is a contemporary global challenge especially in the developing world. It impacts immigration policies locally and internationally. Uganda experienced a twenty-four year -long civil armed conflict, which the president of Uganda declared ended in 2008. Following government instruction, displaced persons have been returning home since then. Despite

Armed violence is a contemporary global challenge especially in the developing world. It impacts immigration policies locally and internationally. Uganda experienced a twenty-four year -long civil armed conflict, which the president of Uganda declared ended in 2008. Following government instruction, displaced persons have been returning home since then. Despite this official closure, in the course of resettlement, youth specific needs and concerns have been ignored. Female youth have been the most affected due to the interlocking nature of their undervalued gender, age, and marital and reproductive statuses. Despite the complexity of female youth’s social location, research and frameworks about armed violence have focused on men as the perpetuators, marginalizing the impact armed conflict has on young women. Using the case of northern Uganda, this dissertation draws on feminist and indigenous epistemologies to examine the experiences of formerly displaced female youth. First, I deconstruct the western dominant construction of the stages of human growth and development including childhood, youth and adulthood. In this research, I prioritize local perspectives on human development; emphasizing the ambiguity of the concept youth, highlighting its age and gendered limited applicability to northern Uganda. I also examine the local understanding of armed conflict centering its forms and causes. Further, I explore the challenges female youth face, and the strategies they adopt to cope in situations of distress. I argue that studying formerly displaced female youth from their standpoint is critical since female youth have been marginalized in previous research and programs with gender-neutral perspectives. They thus provide a new perspective to armed violence given their multi dimensional standpoint. Female youth have different needs and concerns, which may not feature in mainstream programming largely informed by traditional male dominated systems and structures. Young women’s experiences thus deserve to be acknowledged if female youth are to benefit from the post-conflict reconstruction phase. To fulfill this objective, I used qualitative methods of data collection and analysis.
ContributorsNamuggala, Victoria (Author) / Leong, Karen (Thesis advisor) / Swadener, Beth B (Committee member) / Anderson, Lisa M. (Committee member) / Arizona State University (Publisher)
Created2016
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WHO estimates that 830 women die every day due to maternal health complications. The disparities in maternal health are unevenly distributed between wealthy and poor nations. Ethiopia has one of the highest mortality rates in the world. Existing high maternal mortality rates worldwide and in Ethiopia indicate the shortcomings of

WHO estimates that 830 women die every day due to maternal health complications. The disparities in maternal health are unevenly distributed between wealthy and poor nations. Ethiopia has one of the highest mortality rates in the world. Existing high maternal mortality rates worldwide and in Ethiopia indicate the shortcomings of maternal health interventions currently underway. Understanding the socio-cultural, economic and political factors that influence maternal health outcomes locally while simultaneously examining how global reproductive and development programs and policies shape and influence the reproductive needs and knowledge of women is important. Employing feminist and African indigenous methodologies, in this research I explore maternal health issues in Ethiopia in two of the largest regions of the nation, namely Oromia and Amhara, more specifically in Seden Sodo and Mecha districts. Using qualitative interviews and focus group discussions, I examined the various socio-cultural, political and economic factors that influence maternal health outcomes, assessing how gender, class, education, marriage and other social factors shape women's health outcomes of pregnancy and childbirth. I also explored how global and local development and reproductive health policies impact women's maternal health needs and how these needs are addressed in current implementation strategies of the Ethiopian health system. Recognizing women's social and collective existence in indigenous African communities and the new reproductive health paradigm post-ICPD, I addressed the role of men in maternal health experience. I argue that global and local development and reproductive policies and their implementation are complex. While comprehensive descriptions of national and maternal health policies on paper and gender-sensitive implementation strategies point toward the beginning of a favorable future in maternal health service provision, the global economic policies, population control ideas, modernization/development narratives that the nation employs that focus on biomedical solutions without due emphasis to socio-cultural aspects have a detrimental effect on maternal health services provision. I advocate for the need to understand and include social determinants in policies and implementation in addition to legal enforcement and biomedical solutions. I also argue for alternative perspectives on masculinities and the role of men in maternal health to improve maternal health service provision.
ContributorsTeshome, Yamrot Girma (Author) / Koblitz, Ann Hibner (Thesis advisor) / Leong, Karen J (Committee member) / Anderson, Lisa M. (Committee member) / Arizona State University (Publisher)
Created2017
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Description
This study aims to critically analyze how the undergraduate computing world has become highly androcentric in the past decades. This thesis seeks to take a post-structuralist stance to improving the gender disparity that deconstructs many of the logics that emphasize gender differences in computational thinking. Ethnographic, qualitative data will be

This study aims to critically analyze how the undergraduate computing world has become highly androcentric in the past decades. This thesis seeks to take a post-structuralist stance to improving the gender disparity that deconstructs many of the logics that emphasize gender differences in computational thinking. Ethnographic, qualitative data will be used and coalesced with critical feminist theory to create a robust solution to closing the gender gap in the undergraduate computing world.
ContributorsRahman, Risa Fayeza (Author) / Navabi, Farideh (Thesis director) / Scott, Kimberly (Committee member) / School of Social Transformation (Contributor) / School of Politics and Global Studies (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description

Birthing is an intimate experience and all mothers—regardless of their race or class—deserve to have a variety of birthworker options. Birthwork covers an array of professions related to meeting the physical and emotional needs of expectant mothers and mothers in post-partum. For the purposes of my research, however, I define

Birthing is an intimate experience and all mothers—regardless of their race or class—deserve to have a variety of birthworker options. Birthwork covers an array of professions related to meeting the physical and emotional needs of expectant mothers and mothers in post-partum. For the purposes of my research, however, I define birthworkers as those working as a doula, midwife, or OBGYN. Without the knowledge of the multiplicity of options available to them, pregnant women of color’s autonomy suffers.<br/><br/>This project explores how birthworkers in Arizona are differentially perceived and hierarchized by expectant mothers. While doulas are assumed to be mystical, OBGYNs professional and midwives a blend of both levels of professionality, this project explores the hierarchy of validity and importance of acknowledging each birthworking discipline as beneficial to expectant and post-partum mothers.<br/><br/>Through the presentation of this work, I aim to educate readers on the benefits of each birthworking discipline, thereby raising awareness about the need for equal respect and access to all types of care providers during the pregnancy journey, as well as a need to place intimacy at the center of birthworking praxis. Throughout this ‘zine you will learn about the importance of integrating terms such as “reproductive justice” and “equity” into general discourse, the racial disparity evident in the quality of care pregnant people receive during delivery of their child, as well as anecdotal information about each birthworking sector—doulaship, midwifery, and obstetrics—from professionals in each field.

ContributorsMurillo, Sofia Elena (Author) / Linton, Mellissa (Thesis director) / Quan, H.L.T. (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05