Since the horrors of the transatlantic slave trade, Black people have struggled for individual freedoms and equality in the United States. The notion that this long-lasting fight for equal rights ended after the Civil Rights Movement of the 1950’s and 1960’s is a fallacy. The battle for equality is by no means finished but an ongoing struggle for a large percentage of our American population. In its broadest sense, Black Lives Matter is a grassroots social movement of activists called to action in the face of repeated instances of Black men and women being murdered in notoriously controversial and unjust circumstances. With the conception of the Black Lives Matter movement in 2013, a significant contingent of society has pushed to bring forward the voices of underrepresented and unequally treated members of our communities (Lee, 2020). <br/>When formulating a research study, I wanted to combat some common misconceptions about online activism. Living in an online media-dominated age, with the backdrop of a global pandemic and an increasingly polarized political climate, my overarching goal was to observe how social media has contributed to this modern-day civil rights movement. Indeed, this research was conducted during a period of political and cultural divisiveness not experienced in the United States since perhaps the Civil War. Following the 2020 U.S. election where Joe Biden and Kamala Harris were elected over Donald Trump and Mike Pence, political polarization has reached a boiling point. As the foremost social movement in the United States during the era of social media, it is of utmost importance we gain a better understanding of how ordinary people, connected by a common cause, built Black Lives Matter.

Media witnessing and storytelling for environmental justice (EJ) provide an avenue to understand the relationships between “multiple realities of environmental injury” and to analyze “fleeting phenomena with lasting form; thereby transforming phenomena that are experienced in a plurality of lives into publicly recognized history” (Houston, 2012, 419, 422). This creates opportunities to challenge and eradicate the oppressive structures that deem certain individuals and groups disposable and ultimately protect the possessive investment in whiteness. Therefore, for the purposes of EJ, media witnessing creates space for dynamic, citizen-based storytelling which can undermine narratives that promote the life versus economy framework that has perpetuated oppression, injustice, and state sanctioned violence. Media witnessing in an EJ context demonstrates the potential for collective understanding and action, political opportunities, and healing.<br/>This paper is an analysis of the process of media witnessing in regards to the Flint Water Crisis and the construction of the Dakota Access Pipeline (DAPL) and will apply an EJ lens to this phenomenon. It will discuss how media witnessing in response to these two crises can be used as a precedent for understanding and utilizing this framework and digital storytelling to address the crises of 2020, primarily the COVID-19 pandemic and racial injustice. It will then examine how the intersectionality of race, gender, and age has implications for future media witnessing and storytelling in the context of EJ movements. Finally, it will explain how media witnessing can motivate holistic policymaking in the favor of EJ initiatives and the health and wellbeing of all Americans, as well as how such policymaking and initiatives must acknowledge the double-edged sword that is social media.