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- All Subjects: Social Media
- Creators: Department of Psychology
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Since the horrors of the transatlantic slave trade, Black people have struggled for individual freedoms and equality in the United States. The notion that this long-lasting fight for equal rights ended after the Civil Rights Movement of the 1950’s and 1960’s is a fallacy. The battle for equality is by no means finished but an ongoing struggle for a large percentage of our American population. In its broadest sense, Black Lives Matter is a grassroots social movement of activists called to action in the face of repeated instances of Black men and women being murdered in notoriously controversial and unjust circumstances. With the conception of the Black Lives Matter movement in 2013, a significant contingent of society has pushed to bring forward the voices of underrepresented and unequally treated members of our communities (Lee, 2020). <br/>When formulating a research study, I wanted to combat some common misconceptions about online activism. Living in an online media-dominated age, with the backdrop of a global pandemic and an increasingly polarized political climate, my overarching goal was to observe how social media has contributed to this modern-day civil rights movement. Indeed, this research was conducted during a period of political and cultural divisiveness not experienced in the United States since perhaps the Civil War. Following the 2020 U.S. election where Joe Biden and Kamala Harris were elected over Donald Trump and Mike Pence, political polarization has reached a boiling point. As the foremost social movement in the United States during the era of social media, it is of utmost importance we gain a better understanding of how ordinary people, connected by a common cause, built Black Lives Matter.
To conduct research, we developed a survey that was distributed and taken by students at Arizona State University. The goal of surveying college students was to understand how young people who regularly use social media are persuaded by micro-influencers. To gain more insight, we interviewed three local micro-influencers that we discovered through Instagram and research. The goal of these interviews was to discover tactics that micro-influencers use when posting to market sponsored products. Additionally, we hoped to uncover a pattern that micro-influencers use when building their social media following. Ultimately, we developed a six-step guide from our research that aspiring micro-influencers can follow to strategize their rise as a social media micro-influencer. We also discuss the social media app TikTok, which we believe will be heavily used by influencers and micro-influencers in the future.
Online dating apps are prevalent within dating culture, but they are also forms of social media. Although the way in which people use these apps might be more targeted than other forms of social media, it seems likely that the problems associated with social media could very well apply to dating apps too. However, this is an empirical question that begs a scientific and systematic investigation. Dating apps have a number of unique dynamics, such as being centered around romantic relationships with the users on the service and judging & being judged by others. Self-objectification, a form of extreme public self-awareness, has been tied to both social media usage and more recently to dating app usage. Prior research examining self-objectification within and between dating app users has been inconclusive; it is not clear whether more frequent dating app usage predicts self-objectification or not. The current study aimed to clarify the relationship between dating app usage and self-objectification. Data were collected from 174 college students who were active dating app users. They were polled on their frequency of dating app usage and given a self-administered self-objectification inventory online. Findings show that self-objectification differs significantly across dating app usage groups. Additionally, a moderation effect of race was found. For white participants, the more frequently they used data app, the more self-objectification they reported. For non-white participants, there was a nonlinear relationship between data app usage and self-objectification. Among non-white dating app users, low and high dating app usage groups reported higher self-objectification than the moderate dating app usage group. Limitations and implications of the study are discussed to hopefully offer insights into the relationships between dating app usage and self-objectification.