This thesis project utilizes a multi-frame analysis from Bolman and Deal’s Reframing Organizations: Artistry, Choice and Leadership to reinvent a fundraising opportunity for a nonprofit organization named Save the Cats Arizona. This thesis begins with what makes Save the Cats Arizona stand out from other organizations. From there, a breakdown of the organization’s structure is provided. Next, research is provided on the impacts of fundraising on social media platforms and online engagement across nonprofit organizations. Additional research is provided to highlight the importance of social media management in nonprofit organizations. Save the Cats Arizona is then analyzed through Bolman and Deal’s multi-frame theory – which includes the structural, human-resource, political, and symbolic frame. Finally, the knowledge gained from the multi-frame analysis is implemented into ideas on how to improve fundraising opportunities for Save the Cats Arizona. This project ends with a reflection about this thesis and Save the Cats Arizona’s future.

Social media is a tool widely used by many organizations for purposes of spreading ideas, influencing users politically, and promoting products for purchase. Among the ideas spread on social media is religious belief, a task undertaken by religious officials and members alike, in both widespread and personal communication. The Church of Jesus Christ of Latter-Day Saints has promoted its religion online for years through official webpages and the testimonies of members, but now seeks to spread knowledge of its beliefs and increase membership by involving its full-time missionaries on Facebook and Instagram. The initiative to add online-proselytizing to a missionary’s list of duties began in 2020 at the onset of the COVID-19 pandemic and has been through multiple changes to arrive at the present function of social media in full-time missionary work. Despite these positive changes, missionaries still feel that they lack the necessary knowledge and skills to conduct productive conversations online that lead to opportunities to share their message. Two separate missions are analyzed through Bolman & Deal’s Four Frames to gain a complete perspective of missionary work through social media and how it can be improved. By implementing visual symbols that relate to the importance of social media missionary work and increasing the social media training that missionaries receive, they would feel better prepared to host conversations on online platforms and share their messages. Additionally, by updating the leadership position associated with social media in a mission, more missionaries would ultimately gain expertise in this skill and better fulfill their purpose as missionaries.

Students from Student Health Outreach for Wellness (SHOW) partnered with Justa Center in Downtown Phoenix, Arizona to interview 10 elders (age 55+) experiencing homelessness. The approach used was narrative medicine with purposes of 1) demonstrate empathy and awareness for the needs of individuals experiencing homelessness, 2) decrease negative stigmatization surrounding these individuals, and 3) use narrative medicine to promote healing of their traumas. The project's results include 30 social media posts for Instagram and Facebook and an approximately 50 minute film featuring all 10 interviews.