Filtering by
- All Subjects: Social Media
- Creators: School of Life Sciences
- Creators: Giles, Charles
- Member of: Theses and Dissertations
Art criticism is a means of interpreting and appreciating artwork and is often used in the art classroom. Edmund Feldman's method promotes a deeper understanding of art and consists of four steps: description, formal analysis, interpretation and judgment. Using Feldman's method, I analyzed three artworks from the 2013 Burning Man festival and three works from Burn2. From interviews, photographs, and personal observations I analyzed the artworks. I used external analysis to compare the literature on similar festivals and the artworks with other events held in the real life and virtual world.
I found in both events very similar concepts and themes. Artists had specific subject matter in mind when designing their installations. Artists used the theme as a stepping off point for rationalizing their content. Art made to be displayed at Burning Man was expensive; funding was a concern for all the artists. Burn2 artists were free from funding concerns even though there were expenses to making art in Second Life. Emerging themes were use of building materials and color, use of electronics and computer technology, art installations in festivals, spectacle, collaboration, and interactivity. Further implications included teaching about the engineering of structures, critical thinking about festival themes and the individual art installations, visual culture, and art making with these emerging art forms.
This research covers the landscape of influencer marketing and combines it with the knowledge of 11 content creators and one social media specialist, ultimately producing an actionable handbook. Participants were asked questions that were intended to discover key strategies, level of difficulty, and overall insight into the content creator world. Best practices and key findings are identified in the research paper, and outlined into four parts in the handbook. The handbook serves as a compilation framework derived from my primary and secondary sources designed to provide anyone interested in becoming a content creator or social media influencer on steps they may take given what their predecessors have done to successfully launch their careers in the space.
This thesis project utilizes a multi-frame analysis from Bolman and Deal’s Reframing Organizations: Artistry, Choice and Leadership to reinvent a fundraising opportunity for a nonprofit organization named Save the Cats Arizona. This thesis begins with what makes Save the Cats Arizona stand out from other organizations. From there, a breakdown of the organization’s structure is provided. Next, research is provided on the impacts of fundraising on social media platforms and online engagement across nonprofit organizations. Additional research is provided to highlight the importance of social media management in nonprofit organizations. Save the Cats Arizona is then analyzed through Bolman and Deal’s multi-frame theory – which includes the structural, human-resource, political, and symbolic frame. Finally, the knowledge gained from the multi-frame analysis is implemented into ideas on how to improve fundraising opportunities for Save the Cats Arizona. This project ends with a reflection about this thesis and Save the Cats Arizona’s future.
Social media is a tool widely used by many organizations for purposes of spreading ideas, influencing users politically, and promoting products for purchase. Among the ideas spread on social media is religious belief, a task undertaken by religious officials and members alike, in both widespread and personal communication. The Church of Jesus Christ of Latter-Day Saints has promoted its religion online for years through official webpages and the testimonies of members, but now seeks to spread knowledge of its beliefs and increase membership by involving its full-time missionaries on Facebook and Instagram. The initiative to add online-proselytizing to a missionary’s list of duties began in 2020 at the onset of the COVID-19 pandemic and has been through multiple changes to arrive at the present function of social media in full-time missionary work. Despite these positive changes, missionaries still feel that they lack the necessary knowledge and skills to conduct productive conversations online that lead to opportunities to share their message. Two separate missions are analyzed through Bolman & Deal’s Four Frames to gain a complete perspective of missionary work through social media and how it can be improved. By implementing visual symbols that relate to the importance of social media missionary work and increasing the social media training that missionaries receive, they would feel better prepared to host conversations on online platforms and share their messages. Additionally, by updating the leadership position associated with social media in a mission, more missionaries would ultimately gain expertise in this skill and better fulfill their purpose as missionaries.