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Long before “fake news” dominated the conversation within and about the media, media literacy advocates have championed the need for media literacy education that provides the tools for people to understand, analyze, and evaluate media messages. That the majority of U.S. adults now consume news on social media underscores the

Long before “fake news” dominated the conversation within and about the media, media literacy advocates have championed the need for media literacy education that provides the tools for people to understand, analyze, and evaluate media messages. That the majority of U.S. adults now consume news on social media underscores the importance for students of all ages to be critical users of media. Furthermore, the affordances of social media to like, comment, and share news items within one’s network increases an individual’s responsibility to ascertain the veracity of news before using a social media megaphone to spread false information. Social media’s shareability can dictate how information spreads, increasing news consumers’ role as a gatekeeper of information and making media literacy education more important than ever.

This research examines the media literacy practices that news consumers use to inform their gatekeeping decisions. Using a constant comparative coding method, the author conducted a qualitative analysis of hundreds of discussion board posts from adult participants in a digital media literacy Massive Open Online Course (MOOC) to identify major themes and examine growth in participants’ sense of responsibility related to sharing news information, their feeling of empowerment to make informed decisions about the media messages they receive, and how the media literacy tools and techniques garnered from the MOOC have affected their daily media interactions. Findings emphasize the personal and contextual nature of media literacy, and that those factors must be addressed to ensure the success of a media literacy education program.
ContributorsRoschke, Kristy (Author) / Thornton, Leslie-Jean (Thesis advisor) / Chadha, Monica (Committee member) / Halavais, Alexander (Committee member) / Silcock, Bill (Committee member) / Arizona State University (Publisher)
Created2018
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My thesis is an experiment in the power of social media and networking. The compelling question is: How can we as journalists motivate people to connect with Facebook/blog postings enough to share them with their own networks? This is a huge issue with journalism because it is a challenge to

My thesis is an experiment in the power of social media and networking. The compelling question is: How can we as journalists motivate people to connect with Facebook/blog postings enough to share them with their own networks? This is a huge issue with journalism because it is a challenge to move people and to get them to share information.
My thesis project took the form of a networking blog for adoptable animals at the local pound. I created unique photos of the dogs and wrote up bios for them so that they became more accessible to people who could not physically visit the shelter very often. I brought the dogs to life by sharing a part of their story and encouraging people to care about what happened to them. This issue is especially close to my heart because I have loved animals all my life and started fostering dogs a few years ago.
The project was a huge success. I profiled 37 dogs and they amassed hundreds of thousands of views both on my Wordpress site and on the project Facebook page. Five of my dogs were euthanized, about a 13% euthanasia rate. Compared to the owner surrender euthanasia rate of previous years, this rate is remarkably low. In 2012, about 43.86% of owner surrenders were euthanized. In 2013, about 39.19% of owner surrenders were euthanized. In 2014, about 33.27% of owner surrenders were euthanized. My euthanasia rate was essentially less than half of the last year’s owner surrender euthanasia rate.
I think I absolutely proved my point. The power of networking in unique ways and leveraging the influence of social media cannot be underestimated. Less dogs were killed because of my project. If that’s not success, then I don’t know what is.
ContributorsTotten, Emma Kathleen (Author) / Jean-Thornton, Leslie (Thesis director) / Roschke, Kristy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Social entrepreneurship has received a great deal of attention in recent years. Scholars constantly debate of the meaning of the term and the direction of the field. This paper explores literature written between the years 2010 \u2014 2015 in an effort to understand the current state of social entrepreneurship and

Social entrepreneurship has received a great deal of attention in recent years. Scholars constantly debate of the meaning of the term and the direction of the field. This paper explores literature written between the years 2010 \u2014 2015 in an effort to understand the current state of social entrepreneurship and gain insight as to the direction it is headed. This paper looks at definitions, characteristics, geographical differences, legal designations, and major themes such as social enterprise, social innovation, & social value as well as the implications for performance measures in an attempt to understand the broad concept that is social entrepreneurship.
ContributorsTalarico, Anthony (Author) / Shockley, Gordon (Thesis director) / Hayter, Christopher (Committee member) / Department of Management (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project is a strategic online media proposal for aBloom Salon. In order to provide the salon with a successful social media proposal, there must be an analysis of the current situation informed by secondary and primary research. aBloom in Latin means transformation; this salon specializes in holistic beauty. At

This project is a strategic online media proposal for aBloom Salon. In order to provide the salon with a successful social media proposal, there must be an analysis of the current situation informed by secondary and primary research. aBloom in Latin means transformation; this salon specializes in holistic beauty. At this salon all the products are organic, natural and raw. They use a non-toxic ammonia-free color line and have a Raw Beauty Bar where clients can create all-natural custom products. This proposal aims to increase aBloom Salon's brand awareness in the most effective way possible. The project started by analyzing the salon's website, Facebook page and Instagram content and following-up with recommendations for improvement. In addition to that analysis, research was conducted on current clients to gage their social media habits and purpose for using social media. Salon owner, Alejandra Martinez, currently averages 20 to 30 clients a week and said she would like to increase to 25 to 35 clients a week. Martinez was promoting her salon through her website, word-of-mouth, Facebook, Yelp, Instagram and cross-promoting efforts with likeminded businesses.
ContributorsHashemian, Sepeedeh (Author) / Wu, Xu (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
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Description
The purpose of this project was to establish a digital and social media presence to support a personal fitness trainer and d�TERRA essential oils wellness advocate in growing her health and wellness businesses. The first portion explores the role of digital and social media tools for health and wellness professionals.

The purpose of this project was to establish a digital and social media presence to support a personal fitness trainer and d�TERRA essential oils wellness advocate in growing her health and wellness businesses. The first portion explores the role of digital and social media tools for health and wellness professionals. It incorporates use of both secondary and primary research methods including focus groups and in-depth interviews. The second portion is a campaign proposal that serves as a creative response to the research and findings of the first portion. The proposal includes recommendations for strategic use of new brand building and social networking tools such as a personal website, Facebook, Twitter, LinkedIn and About.Me pages. It also offers collateral material for brand outreach, social media calendars and a 10-page social media guidebook offering suggestions on how to strategically implement the campaign elements.
ContributorsNichols, Emily Jaye (Author) / Wu, Xu (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
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Description
BACKGROUND: Biotechnology can improve vitamin deficiencies, farming practices and yields, yet it is surrounded by controversy. PURPOSE: The purpose of this study was to better understand opinions Americans have about genetically modified organisms (GMOs), across multiple perspectives including scientists, farmers, and perceptions shared via social media. METHODS: A Google Scholar

BACKGROUND: Biotechnology can improve vitamin deficiencies, farming practices and yields, yet it is surrounded by controversy. PURPOSE: The purpose of this study was to better understand opinions Americans have about genetically modified organisms (GMOs), across multiple perspectives including scientists, farmers, and perceptions shared via social media. METHODS: A Google Scholar search for the term "genetically modified" (GM) produced 1,420,000 results in 0.05 seconds from the year 1988 to present, a portion of this literature was used for this study. In addition a quasi-experimental study on social media (i.e. a blog and Twitter) was performed to inspire reactions of social media users who followed the accounts @Biofortified and @BiotechFood. The study lasted for approximately three months. The analytics website, Topsy was also used to track the number of conversations that included terms like "GMO". Furthermore a plant biologist, sustainability scientist, and local farmers were interviewed to gain insights on their perceptions of GM products. RESULTS: Results generally suggest that there was no stance shared by social media users, local farmers, and researchers. It was clear however that conversation about GMOs happens daily on social media. These conversations however lack the evidence that can be learned through literature and conversations with local farmers. DISCUSSION: A plausible possible reason for the confusion and mixed opinions is that regardless of the resources (like scientific literature and agriculture workers available on GMOs), individuals appear to use moral reasoning \u2014 as defined by Jonathan Haidt \u2014 to defend their stance on GMOs, not necessarily any empirical evidence.
ContributorsHubbard, Shayla Briann (Author) / Hekler, Eric (Thesis director) / Wharton, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / School of Public Affairs (Contributor) / School of Life Sciences (Contributor)
Created2015-05
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An information influx and numerous modes of content delivery has resulted in local governments competing for the public's attention. A recent poll from the Public Technology Institute discovered that although 85% of Local Governments use social media to disseminate information to their constituents, only 37% have an enterprise-wide social media

An information influx and numerous modes of content delivery has resulted in local governments competing for the public's attention. A recent poll from the Public Technology Institute discovered that although 85% of Local Governments use social media to disseminate information to their constituents, only 37% have an enterprise-wide social media strategy (PTI, 2017). Without a clear approach towards social media, Local Governments are failing to maximize their voices and often ineffective when reaching out to their constituents. Research has suggested, charisma is a successful tool for capturing an audience's attention and conveying a memorable message. Charisma can also be taught and executed not only through spoken rhetoric but in online social media platforms. Within this study, 18 local government employees participated in an educational workshop on the use of nine non-verbal "Charismatic Leadership Tactics". Participants completed a pre-workshop assignment which was later compared to a post-workshop assignment. Results showed, participants on average, increased their use of Charismatic Leadership Tactics by a mean of 61%. Researchers collected social media analytics one month prior and one month following the workshop from the City's social media accounts in which participants managed. Collectively, of the thirteen social media accounts, the overall total engagement was greater the month after the educational workshop compared to the month before the workshop. These results suggest charisma can be taught, charisma can be conveyed through micro-blogosphere platforms such as Twitter, and the use of Charismatic Leadership Tactics could be responsible for increasing follower engagement with social media content.
ContributorsPrior, Thomas Cole (Author) / Jensen, Ulrich (Thesis director) / Lewis, Natalie (Committee member) / School of Public Affairs (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix

Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsElder, Jordan (Co-author) / Tarr, Adin (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Media influences the way people understand the world around them, and today's digital media environment is saturated with information. Online media consumers are experiencing an information overload, and many find it difficult to determine which messages to trust. Media consumers between the ages of 18 and 34 are increasingly turning

Media influences the way people understand the world around them, and today's digital media environment is saturated with information. Online media consumers are experiencing an information overload, and many find it difficult to determine which messages to trust. Media consumers between the ages of 18 and 34 are increasingly turning to social media, especially Facebook, for news and information. However, the nature of information exchange on these networks makes these users prone to seeing and sharing misleading, inaccurate or unverified information. This project is an examination of how misinformation spreads on social media platforms, and how users can utilize media literacy techniques to surround themselves with trustworthy information on social media, as well as develop skills to determine whether information is credible. By examining the motivations behind sharing information on social media, and the ways in which Millennials interact with misinformation on these platforms, this study aims to help users combat the spread of misleading information. This project determines techniques and resources that media consumers can use to turn their social media networks into healthy, trustworthy information environments. View the online component of this project at http://lindsaytaylorrobin.wix.com/info-overload
ContributorsRobinson, Lindsay T (Author) / Gillmor, Dan (Thesis director) / Roschke, Kristy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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Description

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By contrast, the twenty-first century is seeing the emergence of a world that is overloaded with information, largely shaped by an “unintentional press”—social media. Americans today rely on just a small concentration of private technology powerhouses exercising both economic and social influence over American society. This raises questions about censorship, access, and misinformation. While the First Amendment protects speech from government censorship only, First Amendment ideology is largely ingrained across American culture, including on social media. Technological advances arguably have made entry into the marketplace of ideas—a fundamental First Amendment doctrine—more accessible, but also more problematic for the average American, increasing his/her potential exposure to misinformation. <br/><br/>This thesis uses political and judicial frameworks to evaluate modern misinformation trends, social media platforms and current misinformation efforts, against the background of two misinformation accelerants in 2020, the COVID-19 pandemic and U.S. presidential election. Throughout history, times of hardship and intense fear have contributed to the shaping of First Amendment jurisprudence. Thus, this thesis looks at how fear can intensify the spread of misinformation and influence free speech values. Extensive research was conducted to provide the historical context behind relevant modern literature. This thesis then concludes with three solutions to misinformation that are supported by critical American free speech theory.

ContributorsCochrane, Kylie Marie (Author) / Russomanno, Joseph (Thesis director) / Roschke, Kristy (Committee member) / School of Public Affairs (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05