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- All Subjects: Social Media
- Creators: Eaton, John
- Member of: Theses and Dissertations
This research covers the landscape of influencer marketing and combines it with the knowledge of 11 content creators and one social media specialist, ultimately producing an actionable handbook. Participants were asked questions that were intended to discover key strategies, level of difficulty, and overall insight into the content creator world. Best practices and key findings are identified in the research paper, and outlined into four parts in the handbook. The handbook serves as a compilation framework derived from my primary and secondary sources designed to provide anyone interested in becoming a content creator or social media influencer on steps they may take given what their predecessors have done to successfully launch their careers in the space.
The way in which we communicate has forever changed. In person interactions are slowly being replaced by digital experiences that we share with other users. Even after the Covid-19 crisis, some companies will continue to have employees work remotely. This will further push our worlds in being shaped by the actions that occur online. As this continues, it will become increasingly important that we pay attention to the online communities that we create. Communities that reside on Facebook, Reddit, Twitter, and more will continue to grow in prevalence in our day to day lives. We have seen how communities can organize and have real world impacts through their interactions with each other. R/Wallstreetbets is an online community on Reddit that caused the price of multiple stocks to skyrocket by all agreeing to buy as a collective group. This gained national attention and it was focused on how an online community was able to manipulate the market, but what was even more intriguing is how it represents the future of communication. It is easy to forget that the interactions we have online are with real people on the other side of their username and profile photo. We are consistently conversing with strangers as we leave comments on posts and reply to certain users. It is incredible that we are able to network with just about any user that is on a social platform. Despite this incredible ability to connect, we live in a world that is also divided and polarized. This is a result of using platforms that create filter bubbles and work to gain your attention to sell advertisements. These sites are largely unfocused and play host to both viral videos and social justice awareness. This thesis is focused on proving the concept of a new platform’s ability to resolve these issues. In this paper I will describe to you the problems that have arisen due to large social media companies, my proposal for a platform dedicated to resolving these problems, and the validity and testing of this proposed platform.
Music can be an incredibly powerful tool, and in an age where technology allows us to connect with those that don’t live near us, finding ways to use music to encourage that bonding can be incredibly beneficial. Particularly, in a global pandemic such as COVID-19, finding ways to connect with others remotely is more important than ever. In this study, I will be looking at how one artist in particular, Tessa Violet, manages to continue to not only grow her community, but also encourage her community to bond with each other. She achieves this by finding various ways, unique to her and her branding, that allows her community to connect with each other. By using her platform to give scavenger hunts to her fanbase, promoting and fostering community growth through various platforms, and livestreaming in ways unique to her style, she is able to connect her audience with each other. By engaging and observing these various actions on her part, I am able to see and experience this community bonding myself. I also look at ways this might be able to expanded to other artists and their communities as well. The hope is that the internet and social media can be just another form of music encouraging people to connect with one another.
In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
To conduct research, we developed a survey that was distributed and taken by students at Arizona State University. The goal of surveying college students was to understand how young people who regularly use social media are persuaded by micro-influencers. To gain more insight, we interviewed three local micro-influencers that we discovered through Instagram and research. The goal of these interviews was to discover tactics that micro-influencers use when posting to market sponsored products. Additionally, we hoped to uncover a pattern that micro-influencers use when building their social media following. Ultimately, we developed a six-step guide from our research that aspiring micro-influencers can follow to strategize their rise as a social media micro-influencer. We also discuss the social media app TikTok, which we believe will be heavily used by influencers and micro-influencers in the future.
When it comes to my story, I wanted to make sure I told one that was interesting, relevant and worthwhile. I felt lost for quite some time in regards to what direction I wanted to take with my thesis. After meeting with Dan Moriarty and Kevin Brilliant of the Chicago Bulls during an outreach trip with the Sports Business Association, I knew I wanted to gain more insight into how teams are telling their digital stories and connecting with their fans. I wanted to learn more about how teams across the country are playing the game of social media and what strategies they put into place to be impactful and successful. I wanted to learn the value teams found in social media and how social media impacts the organizations as a whole, specifically in revenue generation. Most importantly, I wanted to learn how teams are engaging with fans and how social media has changed the world of sports. This research includes insights from various individuals in the industry as well as survey data from W. P. Carey students. The accumulation of this thesis has resulted in a closer look into social media in the sports industry and how teams are measuring success in the digital space.