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- All Subjects: Social Media
- Creators: Giles, Charles
- Resource Type: Text
This research covers the landscape of influencer marketing and combines it with the knowledge of 11 content creators and one social media specialist, ultimately producing an actionable handbook. Participants were asked questions that were intended to discover key strategies, level of difficulty, and overall insight into the content creator world. Best practices and key findings are identified in the research paper, and outlined into four parts in the handbook. The handbook serves as a compilation framework derived from my primary and secondary sources designed to provide anyone interested in becoming a content creator or social media influencer on steps they may take given what their predecessors have done to successfully launch their careers in the space.
Social media changed the system of networks and connectivity, making communication more tenacious, adaptable, and efficient than ever. Social media is often criticized as a reason for why social movements have not met desired results; however, this is not the fault of social media, rather the fault of the disorganization of people. In this essay, these ideas will be explored, and the many criticisms and misconceptions of social media will be addressed and challenged, creating a more realistic image of social movements with the added power of the new technology called social media.