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- All Subjects: Data Mining
- All Subjects: Social Media
Description
Online social media is popular due to its real-time nature, extensive connectivity and a large user base. This motivates users to employ social media for seeking information by reaching out to their large number of social connections. Information seeking can manifest in the form of requests for personal and time-critical information or gathering perspectives on important issues. Social media platforms are not designed for resource seeking and experience large volumes of messages, leading to requests not being fulfilled satisfactorily. Designing frameworks to facilitate efficient information seeking in social media will help users to obtain appropriate assistance for their needs
and help platforms to increase user satisfaction.
Several challenges exist in the way of facilitating information seeking in social media. First, the characteristics affecting the user’s response time for a question are not known, making it hard to identify prompt responders. Second, the social context in which the user has asked the question has to be determined to find personalized responders. Third, users employ rhetorical requests, which are statements having the
syntax of questions, and systems assisting information seeking might be hindered from focusing on genuine questions. Fouth, social media advocates of political campaigns employ nuanced strategies to prevent users from obtaining balanced perspectives on
issues of public importance.
Sociological and linguistic studies on user behavior while making or responding to information seeking requests provides concepts drawing from which we can address these challenges. We propose methods to estimate the response time of the user for a given question to identify prompt responders. We compute the question specific social context an asker shares with his social connections to identify personalized responders. We draw from theories of political mobilization to model the behaviors arising from the strategies of people trying to skew perspectives. We identify rhetorical questions by modeling user motivations to post them.
and help platforms to increase user satisfaction.
Several challenges exist in the way of facilitating information seeking in social media. First, the characteristics affecting the user’s response time for a question are not known, making it hard to identify prompt responders. Second, the social context in which the user has asked the question has to be determined to find personalized responders. Third, users employ rhetorical requests, which are statements having the
syntax of questions, and systems assisting information seeking might be hindered from focusing on genuine questions. Fouth, social media advocates of political campaigns employ nuanced strategies to prevent users from obtaining balanced perspectives on
issues of public importance.
Sociological and linguistic studies on user behavior while making or responding to information seeking requests provides concepts drawing from which we can address these challenges. We propose methods to estimate the response time of the user for a given question to identify prompt responders. We compute the question specific social context an asker shares with his social connections to identify personalized responders. We draw from theories of political mobilization to model the behaviors arising from the strategies of people trying to skew perspectives. We identify rhetorical questions by modeling user motivations to post them.
ContributorsRanganath, Suhas (Author) / Liu, Huan (Thesis advisor) / Lai, Ying-Cheng (Thesis advisor) / Tong, Hanghang (Committee member) / Vaculin, Roman (Committee member) / Arizona State University (Publisher)
Created2017
Description
The pervasive use of social media gives it a crucial role in helping the public perceive reliable information. Meanwhile, the openness and timeliness of social networking sites also allow for the rapid creation and dissemination of misinformation. It becomes increasingly difficult for online users to find accurate and trustworthy information. As witnessed in recent incidents of misinformation, it escalates quickly and can impact social media users with undesirable consequences and wreak havoc instantaneously. Different from some existing research in psychology and social sciences about misinformation, social media platforms pose unprecedented challenges for misinformation detection. First, intentional spreaders of misinformation will actively disguise themselves. Second, content of misinformation may be manipulated to avoid being detected, while abundant contextual information may play a vital role in detecting it. Third, not only accuracy, earliness of a detection method is also important in containing misinformation from being viral. Fourth, social media platforms have been used as a fundamental data source for various disciplines, and these research may have been conducted in the presence of misinformation. To tackle the challenges, we focus on developing machine learning algorithms that are robust to adversarial manipulation and data scarcity.
The main objective of this dissertation is to provide a systematic study of misinformation detection in social media. To tackle the challenges of adversarial attacks, I propose adaptive detection algorithms to deal with the active manipulations of misinformation spreaders via content and networks. To facilitate content-based approaches, I analyze the contextual data of misinformation and propose to incorporate the specific contextual patterns of misinformation into a principled detection framework. Considering its rapidly growing nature, I study how misinformation can be detected at an early stage. In particular, I focus on the challenge of data scarcity and propose a novel framework to enable historical data to be utilized for emerging incidents that are seemingly irrelevant. With misinformation being viral, applications that rely on social media data face the challenge of corrupted data. To this end, I present robust statistical relational learning and personalization algorithms to minimize the negative effect of misinformation.
The main objective of this dissertation is to provide a systematic study of misinformation detection in social media. To tackle the challenges of adversarial attacks, I propose adaptive detection algorithms to deal with the active manipulations of misinformation spreaders via content and networks. To facilitate content-based approaches, I analyze the contextual data of misinformation and propose to incorporate the specific contextual patterns of misinformation into a principled detection framework. Considering its rapidly growing nature, I study how misinformation can be detected at an early stage. In particular, I focus on the challenge of data scarcity and propose a novel framework to enable historical data to be utilized for emerging incidents that are seemingly irrelevant. With misinformation being viral, applications that rely on social media data face the challenge of corrupted data. To this end, I present robust statistical relational learning and personalization algorithms to minimize the negative effect of misinformation.
ContributorsWu, Liang (Author) / Liu, Huan (Thesis advisor) / Tong, Hanghang (Committee member) / Doupe, Adam (Committee member) / Davison, Brian D. (Committee member) / Arizona State University (Publisher)
Created2019
Description
Stock market news and investing tips are popular topics in Twitter. In this dissertation, first I utilize a 5-year financial news corpus comprising over 50,000 articles collected from the NASDAQ website matching the 30 stock symbols in Dow Jones Index (DJI) to train a directional stock price prediction system based on news content. Next, I proceed to show that information in articles indicated by breaking Tweet volumes leads to a statistically significant boost in the hourly directional prediction accuracies for the DJI stock prices mentioned in these articles. Secondly, I show that using document-level sentiment extraction does not yield a statistically significant boost in the directional predictive accuracies in the presence of other 1-gram keyword features. Thirdly I test the performance of the system on several time-frames and identify the 4 hour time-frame for both the price charts and for Tweet breakout detection as the best time-frame combination. Finally, I develop a set of price momentum based trade exit rules to cut losing trades early and to allow the winning trades run longer. I show that the Tweet volume breakout based trading system with the price momentum based exit rules not only improves the winning accuracy and the return on investment, but it also lowers the maximum drawdown and achieves the highest overall return over maximum drawdown.
ContributorsAlostad, Hana (Author) / Davulcu, Hasan (Thesis advisor) / Corman, Steven (Committee member) / Tong, Hanghang (Committee member) / He, Jingrui (Committee member) / Arizona State University (Publisher)
Created2016
Description
Due to vast resources brought by social media services, social data mining has
received increasing attention in recent years. The availability of sheer amounts of
user-generated data presents data scientists both opportunities and challenges. Opportunities are presented with additional data sources. The abundant link information
in social networks could provide another rich source in deriving implicit information
for social data mining. However, the vast majority of existing studies overwhelmingly
focus on positive links between users while negative links are also prevailing in real-
world social networks such as distrust relations in Epinions and foe links in Slashdot.
Though recent studies show that negative links have some added value over positive
links, it is dicult to directly employ them because of its distinct characteristics from
positive interactions. Another challenge is that label information is rather limited
in social media as the labeling process requires human attention and may be very
expensive. Hence, alternative criteria are needed to guide the learning process for
many tasks such as feature selection and sentiment analysis.
To address above-mentioned issues, I study two novel problems for signed social
networks mining, (1) unsupervised feature selection in signed social networks; and
(2) unsupervised sentiment analysis with signed social networks. To tackle the first problem, I propose a novel unsupervised feature selection framework SignedFS. In
particular, I model positive and negative links simultaneously for user preference
learning, and then embed the user preference learning into feature selection. To study the second problem, I incorporate explicit sentiment signals in textual terms and
implicit sentiment signals from signed social networks into a coherent model Signed-
Senti. Empirical experiments on real-world datasets corroborate the effectiveness of
these two frameworks on the tasks of feature selection and sentiment analysis.
received increasing attention in recent years. The availability of sheer amounts of
user-generated data presents data scientists both opportunities and challenges. Opportunities are presented with additional data sources. The abundant link information
in social networks could provide another rich source in deriving implicit information
for social data mining. However, the vast majority of existing studies overwhelmingly
focus on positive links between users while negative links are also prevailing in real-
world social networks such as distrust relations in Epinions and foe links in Slashdot.
Though recent studies show that negative links have some added value over positive
links, it is dicult to directly employ them because of its distinct characteristics from
positive interactions. Another challenge is that label information is rather limited
in social media as the labeling process requires human attention and may be very
expensive. Hence, alternative criteria are needed to guide the learning process for
many tasks such as feature selection and sentiment analysis.
To address above-mentioned issues, I study two novel problems for signed social
networks mining, (1) unsupervised feature selection in signed social networks; and
(2) unsupervised sentiment analysis with signed social networks. To tackle the first problem, I propose a novel unsupervised feature selection framework SignedFS. In
particular, I model positive and negative links simultaneously for user preference
learning, and then embed the user preference learning into feature selection. To study the second problem, I incorporate explicit sentiment signals in textual terms and
implicit sentiment signals from signed social networks into a coherent model Signed-
Senti. Empirical experiments on real-world datasets corroborate the effectiveness of
these two frameworks on the tasks of feature selection and sentiment analysis.
ContributorsCheng, Kewei (Author) / Liu, Huan (Thesis advisor) / Tong, Hanghang (Committee member) / Baral, Chitta (Committee member) / Arizona State University (Publisher)
Created2017
Description
Cyberbullying is a phenomenon which negatively affects individuals. Victims of the cyberbullying suffer from a range of mental issues, ranging from depression to low self-esteem. Due to the advent of the social media platforms, cyberbullying is becoming more and more prevalent. Traditional mechanisms to fight against cyberbullying include use of standards and guidelines, human moderators, use of blacklists based on profane words, and regular expressions to manually detect cyberbullying. However, these mechanisms fall short in social media and do not scale well. Users in social media use intentional evasive expressions like, obfuscation of abusive words, which necessitates the development of a sophisticated learning framework to automatically detect new cyberbullying behaviors. Cyberbullying detection in social media is a challenging task due to short, noisy and unstructured content and intentional obfuscation of the abusive words or phrases by social media users. Motivated by sociological and psychological findings on bullying behavior and its correlation with emotions, we propose to leverage the sentiment information to accurately detect cyberbullying behavior in social media by proposing an effective optimization framework. Experimental results on two real-world social media datasets show the superiority of the proposed framework. Further studies validate the effectiveness of leveraging sentiment information for cyberbullying detection.
ContributorsDani, Harsh (Author) / Liu, Huan (Thesis advisor) / Tong, Hanghang (Committee member) / He, Jingrui (Committee member) / Arizona State University (Publisher)
Created2017
Description
In recent years, the rise in social media usage both vertically in terms of the number of users by platform and horizontally in terms of the number of platforms per user has led to data explosion.
User-generated social media content provides an excellent opportunity to mine data of interest and to build resourceful applications. The rise in the number of healthcare-related social media platforms and the volume of healthcare knowledge available online in the last decade has resulted in increased social media usage for personal healthcare. In the United States, nearly ninety percent of adults, in the age group 50-75, have used social media to seek and share health information. Motivated by the growth of social media usage, this thesis focuses on healthcare-related applications, study various challenges posed by social media data, and address them through novel and effective machine learning algorithms.
The major challenges for effectively and efficiently mining social media data to build functional applications include: (1) Data reliability and acceptance: most social media data (especially in the context of healthcare-related social media) is not regulated and little has been studied on the benefits of healthcare-specific social media; (2) Data heterogeneity: social media data is generated by users with both demographic and geographic diversity; (3) Model transparency and trustworthiness: most existing machine learning models for addressing heterogeneity are considered as black box models, not many providing explanations for why they do what they do to trust them.
In response to these challenges, three main research directions have been investigated in this thesis: (1) Analyzing social media influence on healthcare: to study the real world impact of social media as a source to offer or seek support for patients with chronic health conditions; (2) Learning from task heterogeneity: to propose various models and algorithms that are adaptable to new social media platforms and robust to dynamic social media data, specifically on modeling user behaviors, identifying similar actors across platforms, and adapting black box models to a specific learning scenario; (3) Explaining heterogeneous models: to interpret predictive models in the presence of task heterogeneity. In this thesis, novel algorithms with theoretical analysis from various aspects (e.g., time complexity, convergence properties) have been proposed. The effectiveness and efficiency of the proposed algorithms is demonstrated by comparison with state-of-the-art methods and relevant case studies.
User-generated social media content provides an excellent opportunity to mine data of interest and to build resourceful applications. The rise in the number of healthcare-related social media platforms and the volume of healthcare knowledge available online in the last decade has resulted in increased social media usage for personal healthcare. In the United States, nearly ninety percent of adults, in the age group 50-75, have used social media to seek and share health information. Motivated by the growth of social media usage, this thesis focuses on healthcare-related applications, study various challenges posed by social media data, and address them through novel and effective machine learning algorithms.
The major challenges for effectively and efficiently mining social media data to build functional applications include: (1) Data reliability and acceptance: most social media data (especially in the context of healthcare-related social media) is not regulated and little has been studied on the benefits of healthcare-specific social media; (2) Data heterogeneity: social media data is generated by users with both demographic and geographic diversity; (3) Model transparency and trustworthiness: most existing machine learning models for addressing heterogeneity are considered as black box models, not many providing explanations for why they do what they do to trust them.
In response to these challenges, three main research directions have been investigated in this thesis: (1) Analyzing social media influence on healthcare: to study the real world impact of social media as a source to offer or seek support for patients with chronic health conditions; (2) Learning from task heterogeneity: to propose various models and algorithms that are adaptable to new social media platforms and robust to dynamic social media data, specifically on modeling user behaviors, identifying similar actors across platforms, and adapting black box models to a specific learning scenario; (3) Explaining heterogeneous models: to interpret predictive models in the presence of task heterogeneity. In this thesis, novel algorithms with theoretical analysis from various aspects (e.g., time complexity, convergence properties) have been proposed. The effectiveness and efficiency of the proposed algorithms is demonstrated by comparison with state-of-the-art methods and relevant case studies.
ContributorsNelakurthi, Arun Reddy (Author) / He, Jingrui (Thesis advisor) / Cook, Curtiss B (Committee member) / Maciejewski, Ross (Committee member) / Tong, Hanghang (Committee member) / Arizona State University (Publisher)
Created2019
Description
Data mining, also known as big data analysis, has been identified as a critical and challenging process for a variety of applications in real-world problems. Numerous datasets are collected and generated every day to store the information. The rise in the number of data volumes and data modality has resulted in the increased demand for data mining methods and strategies of finding anomalies, patterns, and correlations within large data sets to predict outcomes. Effective machine learning methods are widely adapted to build the data mining pipeline for various purposes like business understanding, data understanding, data preparation, modeling, evaluation, and deployment. The major challenges for effectively and efficiently mining big data include (1) data heterogeneity and (2) missing data. Heterogeneity is the natural characteristic of big data, as the data is typically collected from different sources with diverse formats. The missing value is the most common issue faced by the heterogeneous data analysis, which resulted from variety of factors including the data collecting processing, user initiatives, erroneous data entries, and so on. In response to these challenges, in this thesis, three main research directions with application scenarios have been investigated: (1) Mining and Formulating Heterogeneous Data, (2) missing value imputation strategy in various application scenarios in both offline and online manner, and (3) missing value imputation for multi-modality data. Multiple strategies with theoretical analysis are presented, and the evaluation of the effectiveness of the proposed algorithms compared with state-of-the-art methods is discussed.
Contributorsliu, Xu (Author) / He, Jingrui (Thesis advisor) / Xue, Guoliang (Thesis advisor) / Li, Baoxin (Committee member) / Tong, Hanghang (Committee member) / Arizona State University (Publisher)
Created2021