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The purpose of this study is to examine how social connectivity in a collaborative business environment translates to online social communication, namely to social media. Not a lot of academic research focuses in-depth on how startups and entrepreneurs within the technology industry perceive social media, or how their work environment

The purpose of this study is to examine how social connectivity in a collaborative business environment translates to online social communication, namely to social media. Not a lot of academic research focuses in-depth on how startups and entrepreneurs within the technology industry perceive social media, or how their work environment can influence the ways they see the role of these platforms. Gangplank was chosen as the subject of this case study based on the emphasis they as a coworking space put on connecting to others in order to accomplish mutual goals. Initial research showed that entrepreneurs using social media did so with a collaborative focus in mind. However, it was unclear if, by developing their businesses in a space devoted to fostering social relationships, entrepreneurs would be more likely to engage and interact with other users on social media platforms. Furthermore, it was unclear if their attitudes toward online and offline communication would be affected by spending time in a dedicated social workspace. In order to find how some entrepreneurs that started or worked closely in the beginning stages of a collaborative, connection-driven workspace used social media and see whether or not they used the platform to establish and build relationships and connect with others, three entrepreneurs from such a workspace were personally interviewed. In these interviews, each entrepreneur gave their personal feelings and opinions on the space itself, their view on the role of social media, and whether or not they connected their space to their social media use. The study also examined each entrepreneur's social media profile on one prominent social network to see how each was practically using the platform, and to analyze how each entrepreneur's use of the platform compared to his perceptions of social media as a whole. The study found that entrepreneurs who became established in a collaboration-oriented space definitely interacted frequently on social media. Each entrepreneur interviewed expressed the importance of working closely with others and forming valuable connections through both online and offline means. These entrepreneurs were established to have followed all the best practices of social media use outlined through research, and to have had a large number of personally engaging interactions and conversations on observed social media platforms.
ContributorsThompson, Lauren Elizabeth (Author) / Wu, Xu (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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This project explores the history of technology and social media, and their impact on the music industry. Social media and music culture are part of a remix culture, which encompasses new ways of recreating old content. Social media is not a new phenomenon, but has existed for centuries in various

This project explores the history of technology and social media, and their impact on the music industry. Social media and music culture are part of a remix culture, which encompasses new ways of recreating old content. Social media is not a new phenomenon, but has existed for centuries in various forms, dating back to ancient cultures. Music is constantly changing due to the remix culture- each new music style is created by changing what exists to fit the individual musician's style. Technological advances pushed the music industry to change, from the start to audio recording, to the digital sharing that is present in 2015, creating the musical culture as we presently know it. Due to the way that social media and music are interacting, a new platform is necessary to serve the artists in the music industry. Marketing on social media is incredibly powerful, but is ill-suited for small artists. As a result, SoundScope was developed to serve the needs of small musicians on social media. Soundscope develops a website that lets musicians use social media to it's greatest capacity and take advantage of the remix culture and the concept of virality that has developed with online communication. It uses a voting/ranking system to populate and organize it's home page, allowing listeners to find the most popular music first, and artists can get feedback based on the voting system and commenting capability. These create the community necessary for effective marketing and sharing of garage artist's music in the digital sphere.
ContributorsCash, Aimee Nicole (Author) / Silcock, Bill (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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Description

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By

Americans today face an age of information overload. With the evolution of Media 3.0, the internet, and the rise of Media 3.5—i.e., social media—relatively new communication technologies present pressing challenges for the First Amendment in American society. Twentieth century law defined freedom of expression, but in an information-limited world. By contrast, the twenty-first century is seeing the emergence of a world that is overloaded with information, largely shaped by an “unintentional press”—social media. Americans today rely on just a small concentration of private technology powerhouses exercising both economic and social influence over American society. This raises questions about censorship, access, and misinformation. While the First Amendment protects speech from government censorship only, First Amendment ideology is largely ingrained across American culture, including on social media. Technological advances arguably have made entry into the marketplace of ideas—a fundamental First Amendment doctrine—more accessible, but also more problematic for the average American, increasing his/her potential exposure to misinformation. <br/><br/>This thesis uses political and judicial frameworks to evaluate modern misinformation trends, social media platforms and current misinformation efforts, against the background of two misinformation accelerants in 2020, the COVID-19 pandemic and U.S. presidential election. Throughout history, times of hardship and intense fear have contributed to the shaping of First Amendment jurisprudence. Thus, this thesis looks at how fear can intensify the spread of misinformation and influence free speech values. Extensive research was conducted to provide the historical context behind relevant modern literature. This thesis then concludes with three solutions to misinformation that are supported by critical American free speech theory.

ContributorsCochrane, Kylie Marie (Author) / Russomanno, Joseph (Thesis director) / Roschke, Kristy (Committee member) / School of Public Affairs (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on

Social media today is a major source of not only communication, but also news and entertainment. This year, people everywhere have had to embrace virtual environments as their main sources of communication. For students, especially, the move to virtual schoolwork in 2020 has increased the amount of time spent on technology. This observational study examined, through an anonymous online survey, how college students spend their time on social media and how it affects their mental health. The 25-question survey was open to current ASU students as of 2021, and 2020 ASU graduates. Respondents’ results concluded that while students actively use social media for communication and entertainment, it can present a burden on their mental health and their productivity.

Created2021-05
Description

A reflection on my diverse educational experience as a sports journalism student, key lessons I learned about specific forms of communication and content creation within social media, written reporting and radio/podcasting and the demand for versatility among all modern journalists.

ContributorsBreber, Carson (Author) / Boivin, Paola (Thesis director) / Karpman, Chris (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
Description

Shifting Horizons in Entrepreneurship, better known as SHE is a multimedia reporting project that explores the experiences and narratives of Arizona-based female business owners. This collaborative project uses multimedia reporting techniques such as writing, photography, social media and a podcast to showcase how women are making a space for themselves

Shifting Horizons in Entrepreneurship, better known as SHE is a multimedia reporting project that explores the experiences and narratives of Arizona-based female business owners. This collaborative project uses multimedia reporting techniques such as writing, photography, social media and a podcast to showcase how women are making a space for themselves in entrepreneurship.

ContributorsBlakslee, Mara (Author) / Dow, Olivia (Co-author) / Sepessy, Celeste (Thesis director) / Hinz, Krista (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
Description

A research study comparing social media strategies in the National Hockey League from a large market team and a small market team.

ContributorsSolomon, Alex Marie (Author) / Dybvig-Pawelko, Kristin (Thesis director) / Zanin, Alaina (Committee member) / Barrett, The Honors College (Contributor) / School of Public Affairs (Contributor) / Hugh Downs School of Human Communication (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
Description

Many social media platforms have changed the way audiences consume news and how journalists operate, and since the implementation of TikTok, more users are hooked than ever before. According to Forbes.com, TikTok was the number one app downloaded globally in 2022, with 672 million downloads. Here in the United States,

Many social media platforms have changed the way audiences consume news and how journalists operate, and since the implementation of TikTok, more users are hooked than ever before. According to Forbes.com, TikTok was the number one app downloaded globally in 2022, with 672 million downloads. Here in the United States, 99 million people downloaded the app last year (Koetsier, 2023). With TikTok’s popular presence, it revolutionizes the relationship between the audience and journalists to allow them to connect with a younger demographic. TikTok’s societal relevance has not only been elevating, but elevated like never before due to the high engagement and viewership from people across the country. With the slow decline of viewership in local TV news, connecting with viewers is more important than ever. TikTok plays a massive role in delivering the news, especially to viewers who do not have time nor inclination to watch the 6 p.m. news. Journalists can deliver news on TikTok – usually in one minute or less – that is always available to the viewer. TikTok is important to increase content and audience engagement by providing viewers who are already on the platform with fast and constant access to news. While digital areas on news websites exist, adding coverage TikTok provides the viewer with a quick on the go experience while already on the app.

ContributorsBrown, John (Author) / Thompson, Julia (Thesis director) / Fischer, Shana (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
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Description

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink of extinction allows people to identify the animals in the wild, and may encourage conservation practices that would allow wildlife to thrive far into the future. Utilizing social media as a tool for spreading awareness permits information about Arizona wildlife to be free and easily accessible. This project consists of interviews with conservationists and social media influencers, a survey to understand online behaviors and identify level of interest in the different species, and the creation of consumable social media infographics about the threatened and endangered species of Phoenix. Instagram was selected by survey respondents as the platform they would follow conservation accounts on, leading to the creation of @phxconservation to post the social media infographics. Best practices found by posting on social media in this project can be useful information for conservationists looking to build engagement and effectively inform people.

ContributorsDavitt, Stephanie (Author) / Larson, Kelli (Thesis director) / Quick, Jazzy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Sustainability (Contributor)
Created2021-12
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Description
The introduction of this thesis explains that, though celebrity culture is a pre-existing phenomenon, the digital age has posed new, dehumanizing challenges for physically unattainable famous figures. Some people feel a stronger sense of love for celebrities, believing that the Internet connects them on a deeper, personal level, whereas others

The introduction of this thesis explains that, though celebrity culture is a pre-existing phenomenon, the digital age has posed new, dehumanizing challenges for physically unattainable famous figures. Some people feel a stronger sense of love for celebrities, believing that the Internet connects them on a deeper, personal level, whereas others participate in increasing hate and decreasing fear of consequence of online behavior. The main goals of this project were to analyze in what ways online harassment toward celebrities differs according to gender, as well as what types of online harassment celebrities face on social media platforms.

Social media posts included in the discussion were taken from Twitter and explored using the qualitative research-based Grounded Theory. Four celebrities were selected as case studies to illustrate hate that popular music artists receive. These celebrities were Justin Bieber, Shawn Mendes, Taylor Swift and Ariana Grande. Before the data collection process transitioned to Twitter for specific examples, Google Search was effective in providing background information on each celebrity's controversies. With open coding as the chosen stage of data analysis, tweets were grouped with those containing similar content (e.g. two tweets using the same insult).

Social media users can uncover problematic tweets and refuse to forgive celebrities for past mistakes, send threatening messages that encourage celebrities to kill themselves, shame celebrities for their physical appearances and sexualities and so forth. All of these concepts are observed within the respective literature review and discussion sections. The types of online harassment included are insults, devotion defending, threats and hacking.

The gathered data found that difference in the online harassment that female pop stars receive versus that toward male pop stars often lies in how people perceive their sexualities and physical appearances, as well as the distance perceived between the social media user and the celebrity. In the examples provided, women were regarded as “whores” for wearing certain clothing and blamed for issues in their relationships, whereas men were not seen as the problem and criticized for appearing too "feminine."

It is recommended that people become more aware of the consequences of online harassment in general, but particularly toward celebrities who are viewed as being unaffected by hate comments. Due to the limitations of this study, future research within this area should include people of color and various sectors of the entertainment industry.
ContributorsAyral, Nisa Marie (Author) / Gilpin, Dawn (Thesis director) / Halavais, Alexander (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12