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- All Subjects: Social Media
- Creators: Barrett, The Honors College
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Resource Type: Text
Description
This thesis will examine the recruitment process of educated millennials coming from four-year institutions to their first job out of college. When referring to millennials throughout my research, I am specifically focusing on current college graduates in order to better relate to my own experiences as a soon-to-be-graduate seeking a job. I will examine the various recruiting techniques, i.e. channels to connect with graduates, and the hiring and interview process as a whole. This thesis will also discuss the challenges and differences of recruiting millennials versus other generations. It will also discuss the latest trends in college and early talent recruiting. In order to do this, I conducted a number of in-depth interviews with recruiters and hiring managers from various companies that recruit heavily from Arizona State University (ASU), in order to determine what these companies have done to be successful among young college graduates. I aimed to identify the specific techniques that these companies use to connect with recent college graduates, what skills these firms are looking for, and what the hiring process looks like for new millennial employees. I also conducted an extensive online literature search about recruiting educated millennials in the workforce, and I used that information as a basis to form my interview questions. The interviews were meant to confirm or deny that research, but the interviewees also revealed many new trends and insights. I hope that this information will be beneficial not only to college seniors seeking first-time employment, but also to other companies who feel that they are struggling to capture young talent.
ContributorsCapra, Alexandria Luccia (Author) / Kalika, Dale (Thesis director) / Eaton, Kathryn (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The purpose of this study is to examine how social connectivity in a collaborative business environment translates to online social communication, namely to social media. Not a lot of academic research focuses in-depth on how startups and entrepreneurs within the technology industry perceive social media, or how their work environment can influence the ways they see the role of these platforms. Gangplank was chosen as the subject of this case study based on the emphasis they as a coworking space put on connecting to others in order to accomplish mutual goals. Initial research showed that entrepreneurs using social media did so with a collaborative focus in mind. However, it was unclear if, by developing their businesses in a space devoted to fostering social relationships, entrepreneurs would be more likely to engage and interact with other users on social media platforms. Furthermore, it was unclear if their attitudes toward online and offline communication would be affected by spending time in a dedicated social workspace. In order to find how some entrepreneurs that started or worked closely in the beginning stages of a collaborative, connection-driven workspace used social media and see whether or not they used the platform to establish and build relationships and connect with others, three entrepreneurs from such a workspace were personally interviewed. In these interviews, each entrepreneur gave their personal feelings and opinions on the space itself, their view on the role of social media, and whether or not they connected their space to their social media use. The study also examined each entrepreneur's social media profile on one prominent social network to see how each was practically using the platform, and to analyze how each entrepreneur's use of the platform compared to his perceptions of social media as a whole. The study found that entrepreneurs who became established in a collaboration-oriented space definitely interacted frequently on social media. Each entrepreneur interviewed expressed the importance of working closely with others and forming valuable connections through both online and offline means. These entrepreneurs were established to have followed all the best practices of social media use outlined through research, and to have had a large number of personally engaging interactions and conversations on observed social media platforms.
ContributorsThompson, Lauren Elizabeth (Author) / Wu, Xu (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
Media influences the way people understand the world around them, and today's digital media environment is saturated with information. Online media consumers are experiencing an information overload, and many find it difficult to determine which messages to trust. Media consumers between the ages of 18 and 34 are increasingly turning to social media, especially Facebook, for news and information. However, the nature of information exchange on these networks makes these users prone to seeing and sharing misleading, inaccurate or unverified information. This project is an examination of how misinformation spreads on social media platforms, and how users can utilize media literacy techniques to surround themselves with trustworthy information on social media, as well as develop skills to determine whether information is credible. By examining the motivations behind sharing information on social media, and the ways in which Millennials interact with misinformation on these platforms, this study aims to help users combat the spread of misleading information. This project determines techniques and resources that media consumers can use to turn their social media networks into healthy, trustworthy information environments. View the online component of this project at http://lindsaytaylorrobin.wix.com/info-overload
ContributorsRobinson, Lindsay T (Author) / Gillmor, Dan (Thesis director) / Roschke, Kristy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
With social media rapidly expanding and evolving throughout the years, a new door has been opened to allow instant, two-way communication between an organization and its desired audience. The days of force-feeding information to mass audiences are diminishing as a consumer's quest for identity and connection is driving organizations to engage with specialized audiences through online conversation, where information can flow in both directions. Through research and analysis, an organization can identify which media platforms and communication strategies work best in successfully reaching and engaging the target audience. Content marketing in conjunction with effective messaging strategies can increase an organization's success by raising awareness for the brand and inviting the audience to spread the word both online and in person. In the following pages of this document, three successful marathons in the Greater Phoenix area are analyzed: the Phoenix Marathon in Mesa, the P.F. Chang's Rock 'n' Roll Marathon in Tempe, and the IMS Arizona Marathon in Glendale. Each analysis provides examples of how strategic messaging and campaigns are used via social media to build relationships with current and prospective race participants. In addition, demographic and psychographic information specific to athletic event participants is analyzed in order to provide an understanding of the target audience and their motives for participating in athletic events.
ContributorsJakubek, Megann Kay (Author) / Wu, Xu (Thesis director) / Knott, Mary (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.
ContributorsMcMillan, Angela Sophia (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The primary goal of our nonprofit organization, Plant-ED, is to deepen the average individual’s knowledge regarding sustainability and to inspire our users to engage in a community of like-minded individuals who share a passion for sustainability. To accomplish this vision, we have created a digital platform where users can easily find information on upcoming events, activities, and alternative products that truly embody a mindset of sustainability. Our team will be the main and constant source of content for our website, however our users are also able to interact with the website through blog posts and subscriptions. Additionally, our platform has a section dedicated to explaining the impact of recycling and shows the devastating effects if humans do not take accountability for their choices and develop more sustainable habits. The ultimate goal for our website is for it to be a place where we can promote our partners’ products which are either alternatives to unsustainable products or companies who donate some of their proceeds to help create a greener world. The profit from the commission we receive from our partners and subscription services will be reinvested into expanding our digital platform and partnerships.
ContributorsMahoney, Emma (Author) / Weiderhoft, Isabella (Co-author) / Meyers, Zoe (Co-author) / Smith, Connor (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
In the current digital marketplace, local small businesses and consumers encounter challenges in establishing an online presence and discovering trustworthy services respectively. The Loki mobile application, presented in this work, aims to reduce the disconnect between these parties through specific features and tools in a mobile application that address each party’s concerns. Small businesses and individual service providers such as barbershops, private tutors, babysitters, and house cleaners, often face difficulties garnering attention from their communities and executing social media marketing campaigns with limited financial and human resources. Consumers struggle to filter through the abundance or lack of online information about businesses to find reliable reviews and choose where to acquire their services. The Loki mobile application intends to serve as a forum for community-driven reviews through which businesses build their public image and enhance the visibility of their services. This comprehensive system encourages verified reviews that foster consumer trust and promote local economic growth.
For an application of this complexity to be developed, the creation of aesthetic and intuitive user interfaces in frontend development is significant to the success of the platform’s mission. However, constructing a scalable, maintainable, and secure backend infrastructure is fundamental to transforming these static pages into operational interfaces through which the users can interact and reap the benefits. The intentional decisions for technologies and frameworks selected for the application development and design choices relating to the organization and structure of routes, entities, and controllers contributed to achieving this goal. Next, performance testing was conducted in a local development environment by simulating heavy-load conditions to determine whether the backend server could handle increased traffic without impacting response times and error rates. The limitations that were identified include the steps that can be taken for performance optimization and the need for cloud-based solutions before the application is pushed to production. The lessons learned from the initial performance testing emphasize the importance of building a backend infrastructure that is scalable and maintainable to meet the dynamic needs of small businesses and consumers. Future efforts for the Loki platform involve thoroughly evaluating the application’s functionalities and user experience and testing the application against the same performance metrics before being released to the app stores. Additionally, the development team of the Loki mobile application will prioritize refining existing features and introducing new ones based on real user feedback.
ContributorsSelvakumar, Shri Sanjay Kumar (Author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Mahalingam, Hamsharan (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2024-05
Description
This paper delves into the strategies and practices employed by DJs (disc jockeys) in the electronic music industry to achieve success and maintain relevance in an ever-evolving landscape. In the rapidly evolving landscape of the modern digital world, both established and up-and-coming DJs face unique challenges in marketing themselves and creating a distinctive brand identity within the highly competitive electronic music industry. As the digital era continues to redefine the music landscape, traditional promotional strategies no longer suffice, and emerging DJs must navigate a complex ecosystem of online platforms, social media, streaming services, and live events to effectively promote their music and differentiate themselves from their peers. Through a comprehensive analysis of three DJs with varying levels of popularity, the study aims to identify the key factors contributing to their success, as well as areas for potential improvement. The objectives of the research are to understand the different approaches adopted by DJs, assess their effectiveness in engaging audiences and building a fan base, and offer insights into the evolving role of DJs in the digital age. The methodology involves a qualitative analysis of each DJ's career trajectory, including their musical style, branding, social media presence, and live performances. Additionally, the study incorporates survey data collected from Electronic Dance Music (EDM) fans to understand audience preferences and effective social media strategies, as well as interviews with DJs to gain firsthand insights into their experiences and perspectives. The results of the analysis reveal the diverse strategies employed by DJs to connect with audiences, ranging from innovative live performances to strategic social media engagement. Furthermore, the study highlights the importance of developing a unique musical identity and leveraging technology to enhance the live experience. In conclusion, the paper underscores the significance of adaptability, creativity, and authenticity in the success of DJs, while also acknowledging the challenges and opportunities presented by the digital age.
ContributorsHinderaker, Luke (Author) / Bauer, Hugo (Co-author) / Dong, Xiaodan (Thesis director) / Shea, Nicholas (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of International Letters and Cultures (Contributor)
Created2024-05
Description
Everyone can achieve greatness, and greatness comes in many forms. Our goal is to inspire individuals to find what they are great at and “find what makes you the GOAT.” TheGOATGene is a media/lifestyle company that provides people with the means to start an activity they can go try with no previous experience. Our Founders Lab Venture team completed the goal of inspiring people while giving them a community experience along with the materials they would need to go out and play spikeball and pickleball.
ContributorsSigmund, Charles (Author) / Forster, Samantha (Co-author) / Tunelius, Wesley (Co-author) / McGuire, Aidan (Co-author) / Byrne, Jared (Thesis director) / Dong, Xiaodan (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
The Phoenix Culture United Project is a proposed community solution aimed at increasing the social cohesion between residents of Maryvale and the wider Phoenix area. Inspired by the Warrior Wall by the Glioblastoma Research Organization, a page designated to the names of individuals who have fought glioblastoma, Phoenix Culture United is designed to host a variety of submissions by Maryvale residents, including photos, videos, soundtracks and stories--any media that viewers feel is an embodiment of their culture or tradition. The site also hosts educational content including Maryvale's community history, past and current challenges, community assets as well as ways for those residing outside Maryvale to learn about and partake in community events. The site's central educational page centers the voices of Maryvale residents in communicating the essence, culture and pride of the community. The origins, primary- and secondary-research backed developmental process and evaluation procedures are discussed. While preliminary results of the evaluation process showed promising results that this concept may be somewhat effective and accepted by the community, future directions and potential changes are identified and discussed as well.
ContributorsKispert, Erin (Author) / Hariadi, Rizal (Thesis director) / Holmes, Zhen (Committee member) / Barrett, The Honors College (Contributor) / Division of Teacher Preparation (Contributor) / Harrington Bioengineering Program (Contributor)
Created2024-05