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Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly

Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly commercial properties, not only interacts with the surrounding economy, it reflects it. Alive with tenancy, each and every commercial investment property provides a microeconomic view of businesses that make up the local economy. Management of commercial investment real estate captures this economic snapshot in a unique abundance of untapped statistical data. While analysis of such data is undeniably valuable, the efforts involved with this process are time consuming. Given this unutilized potential our team has develop proprietary software to analyze this data and communicate the results automatically though and easy to use interface. We have worked with a local real estate property management and ownership firm, Reliance Management, to develop this system through the use of their current, historical, and future data. Our team has also built a relationship with the executives of Reliance Management to review functionality and pertinence of the system we have dubbed, Reliance Dashboard.
ContributorsBurton, Daryl (Co-author) / Workman, Jack (Co-author) / LePine, Marcie (Thesis director) / Atkinson, Robert (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
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The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well

The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
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Description
The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014

The beautiful game is unpredictable. Arguably half of soccer is entirely out of our control, instead being determined by a simple concept: luck. But what of the other 50%? Ultimately, the goal of the rapidly-advancing technologies and analytics in on-field sports performance is to maximize the elements that we \u2014 the coaches, players, decision-makers, and analysts \u2014 truly control. Once perceived as too mathematical and systemized, contradicting coaches' intuitions, sports sciences are burgeoning in the sports arena both in applied and mainstream popularity. While the industry has its critics and is far shy of its pinnacle, its advancements and successes cannot be ignored. From the training ground to match day decision-making, analytics are embedded in soccer and sport. Technology and analytics are vastly utilized throughout sporting organizations across a myriad of sports and purposes: scouting and drafting, fan experience, ticketing, etc. However, while these areas must be addressed in discussing the success of analytics in assessing situations and reducing uncertainty, my central thesis relates to the technological capabilities and corresponding analytical tools utilized to identify, assess, and improve on-field soccer performance: match analysis. This paper's core focuses on optimizing performance in soccer players in three specific areas of performance: technical abilities and tactics, physiology, and neuroscience.
ContributorsHeckendorn, Jason Farrell (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
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Description

This project did a deep dive on AI, business applications for AI and then my team and I built an AI model to better understand shipping patterns and inefficiencies of different porting regions.

ContributorsFreudenberger, Evan Martin (Author) / Wiedmer, Robert (Thesis director) / Duarte, Brett (Committee member) / Thunderbird School of Global Management (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Women’s financial literacy and its translation into financial capability is becoming a pressing issue as women are living longer than men, while experiencing shorter employment periods, and lower incomes and benefits (Weir & Willis, 2000). More alarming is the lack of access to credible and trustworthy educational resources for women.

Women’s financial literacy and its translation into financial capability is becoming a pressing issue as women are living longer than men, while experiencing shorter employment periods, and lower incomes and benefits (Weir & Willis, 2000). More alarming is the lack of access to credible and trustworthy educational resources for women. Through a detailed analysis of the players in the women’s financial wellness sphere, many resource gaps were found to be present. Across prominent platforms, these issues were found (1) content was incorrectly conveyed to viewers, (2) presentation of the information was complex and/or confusing, and (3) the content was not visually appealing nor engaging.

In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
ContributorsDeGravina, Gabrielle (Author) / Michael, Mokwa (Thesis director) / Eaton, John (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
As social media continues to grow, so does the need to have a strong online presence that exhibits a unique personal brand. However, with social media platforms ranging from Twitter to Instagram to LinkedIn, it is a challenge for Millennials to know how to build a personal brand that is

As social media continues to grow, so does the need to have a strong online presence that exhibits a unique personal brand. However, with social media platforms ranging from Twitter to Instagram to LinkedIn, it is a challenge for Millennials to know how to build a personal brand that is appropriate for all potential audiences. More than just friends and family are viewing our social media profiles; it is common practice for potential employers too and it can be difficult to cater our social media for both. This thesis looks at how personal branding has evolved with the rapid expansion of social media and the relationship between the two. It also looks at the importance of personal branding and best/worst practices for social media. Although there is an emphasis of professional networking platforms in my primary research, I also discuss how social media affects our personal, along with our professional, relationships. There is also a focus on the types of perceptions people make about someone’s personal brand based off of what they see on social media. To better understand people’s perceptions of social media as it relates to personal branding, I conducted interviews with job recruiters and administered a survey, which tested recommendations collected from the first interviews.
ContributorsLee, Juliana A (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / Department of Finance (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Graytech Operations Management Simulation is an educational videogame that teaches the fundamental principles of operations management. It was coded from scratch in Java and is playable as an executable jar file. Designing the game required creating a business case, designing a production process, and turning that process into a playable

Graytech Operations Management Simulation is an educational videogame that teaches the fundamental principles of operations management. It was coded from scratch in Java and is playable as an executable jar file. Designing the game required creating a business case, designing a production process, and turning that process into a playable program. The simulation serves as a simplified version of what the player will face in their professional careers, giving them a solid way to practice and experiment with introductory operations management principles in a low pressure setting. The game puts the player in charge of a simple factory floor. The player controls direct materials ordering, manages the capacities of each process, and identifies and responds to changing bottlenecks, all while managing limited financial resources. Using the principles and strategies taught in their introductory supply chain courses, the player will attempt to maximize profits by manipulating the production system. Through playing this simulation, the player will gain a higher understanding of operations management principles while also having fun in the process. The finished game, supplementary tutorial videos, and source code can be freely accessed online at www.graytechsimulation.wixsite.com/download.
ContributorsGray, Carson (Author) / Van Orden, Joseph (Thesis director) / Sopha, Matthew (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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This thesis discusses the case for Company X to improve its vast supply chain by implementing an artificial intelligence solution in the management of its spare parts inventory for manufacturing-related machinery. Currently, the company utilizes an inventory management system, based on previously set minimum and maximum thresholds, that doesn’t use

This thesis discusses the case for Company X to improve its vast supply chain by implementing an artificial intelligence solution in the management of its spare parts inventory for manufacturing-related machinery. Currently, the company utilizes an inventory management system, based on previously set minimum and maximum thresholds, that doesn’t use predictive analytics to stock required spares inventory. This results in unnecessary costs and redundancies within the supply chain resulting in the stockout of spare parts required to repair machinery. Our research aimed to quantify the cost of these stockouts, and ultimately propose a solution to mitigate them. Through discussion with Company X, our findings led us to recommend the use of Artificial Intelligence (A.I.) within the inventory management system to better predict when stockouts would occur. As a result of data availability, our analysis began on a smaller scale, considering only a single manufacturing site at Company X. Later, our findings were extrapolated across all manufacturing sites. The analysis includes the cost of stockouts, the capital that would be saved with A.I. implementation, costs to implement this new A.I. software, and the final net present value (NPV) that Company X could expect in 10 years and 25 years. The NPV calculations explored two scenarios, an external partnership and the purchase of a small private company, that lead to our final recommendations regarding the implementation of an A.I. software solution in Company X’s spares inventory management system. Following the analysis, a qualitative discussion of the potential risks and market opportunities associated with the explored implementation scenarios further guided the determination of our final recommendations.
ContributorsHolohan, Joseph Michael Houston (Co-author) / Shahriari, Rosie (Co-author) / Aun, Jose (Co-author) / Heineke, Christopher (Co-author) / Gurrola, Macario (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Elon Musk is known for making controversial tweets, which often lead to lawsuits. Our thesis focuses on analyzing the effect that these individual tweets have on stock prices. Our hypothesis focuses on the idea that when Elon Musk makes a controversial tweet, the volatility of Tesla stock will increase, while

Elon Musk is known for making controversial tweets, which often lead to lawsuits. Our thesis focuses on analyzing the effect that these individual tweets have on stock prices. Our hypothesis focuses on the idea that when Elon Musk makes a controversial tweet, the volatility of Tesla stock will increase, while the price of Tesla stock will on average decrease. The thirteen tweets that we are examining are the tweets that we deemed to be most important, which are measured by the amount of press coverage that they have received. We also evaluated the effect that two different lawsuits that stemmed from Musk’s reckless tweets had on Tesla stock. After evaluating the effect that Elon Musk’s tweets had on the stock volume and price, we will then determine whether or not Elon Musk and other CEO’s alike should be able to tweet in a similar manner. In order to analyze stock movement, volume, and significance we imported statistical data from Yahoo Finance and Nasdaq into Excel. From there, We added charts to model the volatility and the direction of price data. Additionally, we created separate indexes to compare stock moves and test for abnormal returns. From these returns we were able to calculate the alpha and beta for Tesla, its peers and competitors. To analyze Musk’s tweets, we collected close to 7,000 tweets and ordered them chronologically in Excel. With the combination of the stock and tweet data, we were in an excellent spot to analyze the data and come to a conclusion.
ContributorsDe Roo, Gilles (Co-author) / Lueck, Elliott (Co-author) / Budolfson, Arthur (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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In order to graduate with honors from Barrett, the Honors College at Arizona State University, I have completed the following thesis under the direction of Dr. Craig Carter and Dr. John Eaton. The purpose of this thesis is to perform preliminary and proprietary research on the sustainability of components of

In order to graduate with honors from Barrett, the Honors College at Arizona State University, I have completed the following thesis under the direction of Dr. Craig Carter and Dr. John Eaton. The purpose of this thesis is to perform preliminary and proprietary research on the sustainability of components of the supply chain of local business within the greater Phoenix, Arizona area in order to determine practices that can lead to and even increase success in a competitive niche of already competitive industries, especially during times of supply chain stress. My hypothesis is that preliminary and proprietary research will both display that the consumer aspect of the supply chain of local business is the most essential, especially if other aspects of the supply chain experience distress. My preliminary research involved breaking down the title of this thesis into four parts: sustainability, supply chain, local business, and the Phoenix local business market and then performing internet research and interviews in order to form a solid understanding of such concepts. Then, I performed my proprietary research, which involved conducting a consumer survey and three interviews with local business owners. Though my hypothesis is not supported, I have learned a lot on the topic of this thesis itself, as well as on the thesis writing process.
ContributorsBrunacini, Maria Abigail (Author) / Carter, Craig (Thesis director) / Eaton, John (Committee member) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05