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On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against the NCAA had been filed by former and current athletes due to the unfair nature of “amateurism.” With California getting the ball rolling and the Supreme Court pressuring the NCAA to change their outdated ways, the NCAA withdrew their rule stating that student athletes could not monetize their NIL. While this was a massive step forward in regard to compensating athletes for the time and effort they put into their sport that in turn generates revenue for the school, it also posed many questions that needed an in-depth look into including how this will affect non-revenue generating sports. This study aims to measure the student-athlete knowledge surrounding name, image, and likeness, as well as capture the athletes, coaches, and administrators' projections of the future implications of this policy. On the surface, this is a wonderful opportunity for college athletes. However, with the variability in the popularity and profitability between revenue generating and non-revenue generating sports, this does not put student-athletes on a level playing field to profit off their name, image, and likeness. With non-revenue generating sports falling vastly behind revenue generating sports, a further divide between these two segments of collegiate sports will form. Though there is an opportunity for all collegiate athletes to profit off their name, image, and likeness, the feasibility of putting these athletes on a level playing field is slim. In addition, with this new era comes a whole new set of rules for recruiting tactics and the desire to get more influential athletes. The data collected for this thesis, in conjunction with this new rule, implies that sports producing more influential athletes will be given more money as more eyes will be on the individual athletes. This will leave smaller sports behind because it will continue to create a divide between revenue generating and non-revenue generating sports. This gap will be created by increasing the publicity and recognition surrounding the revenue generating sports, while pushing less relevant sports further behind.

ContributorsJankowski, Cali (Author) / Stanley, Kira (Co-author) / McIntosh, Daniel (Thesis director) / Bertoletti, Joe (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2021-12
Description
This paper investigates the influence of regulatory sentiment on investment-based crowdfunding across various global markets. Crowdfunding, a capital-raising method where individuals collectively invest in projects, businesses, or causes, has significantly evolved with the advent of digital platforms. The emergence of lending-based and investment-based crowdfunding has led to the development of

This paper investigates the influence of regulatory sentiment on investment-based crowdfunding across various global markets. Crowdfunding, a capital-raising method where individuals collectively invest in projects, businesses, or causes, has significantly evolved with the advent of digital platforms. The emergence of lending-based and investment-based crowdfunding has led to the development of diverse regulatory frameworks worldwide. This study focuses on the relationship between regulatory sentiment and two critical dimensions of crowdfunding markets: investment volume and platform count. By conducting a multivariate analysis using data from the Cambridge Center for Alternative Finance and GDP statistics from the OECD, the paper examines whether investor sentiment about regulation impacts these two variables across seven developed markets. The research centers around three primary questions: the existence and nature of any statistically significant relationships between regulatory sentiment and investment volume/platform count; and which type of sentiment (adequate, excessive, or inadequate) has the strongest relationship with these variables. The analysis includes a detailed review of regulatory frameworks in the United States, United Kingdom, France, Germany, Spain, Italy, and Malaysia. The findings reveal a statistically significant relationship between adequate and excessive regulatory sentiment and both investment volume and platform count, with adequate sentiment showing a positive impact and excessive sentiment demonstrating a negative effect. The results highlight the importance of balanced regulatory frameworks in fostering healthy crowdfunding ecosystems and provide insights into how investor perceptions of regulation can influence market dynamics. Future research could further explore these relationships, potentially using more objective measures of regulations and examining the bidirectional influence between market performance and regulatory sentiment.
ContributorsKonstantinov, Phillip (Author) / Lindsey, Laura (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Computer Science and Engineering Program (Contributor)
Created2023-12
Description
A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic

A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic industry.
ContributorsPara, Olivia (Author) / Eaton, John (Thesis director) / Palmer, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-12
Description
The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist

The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist Convention wants their church plants to grow in a media-focused society, they must learn how to communicate with the generations who were born with technology in their hands. The purpose of this study is to identify which content and frequency Southern Baptist Churches in Metropolitan Phoenix should use to reach their target community. The project began by conducting research on twelve Send Network church plants within fifteen miles of the center of downtown Phoenix. The results led to drafting a communications and branding guideline for one of the Send Network’s church plants, Mercy Hill Church, creating a ten-week posting schedule to collect insights on content and frequency of posts, analyzing and identifying best practices for its social media strategy and tactics. The ideal posting schedule and ratio of still image and video content for Mercy Hill Church on Instagram and Facebook was revealed. Additionally, it was identified the best day of the week to publish each type of post out of these seven: community, Scripture, worship, testimony, ministry highlight, sermon recap and church invite. Overall, the project determined that a consistent and cohesive Instagram and Facebook posting schedule increased traditional college-aged student engagement with Mercy Hill Church. It also resulted in an ideal posting schedule for Southern Baptist church plants if their target audience includes traditional college-aged students.
ContributorsDellaripa, Amelia (Author) / Matera, Frances (Thesis director) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-12
Description

The Supply Chain of a company is the most critical component of a business as it directly impacts a company’s ability to deliver products/services to customers is a timely, cost effective method. With this amount of importance, a resilient supply chain is pivotal for positive future earnings in each successive

The Supply Chain of a company is the most critical component of a business as it directly impacts a company’s ability to deliver products/services to customers is a timely, cost effective method. With this amount of importance, a resilient supply chain is pivotal for positive future earnings in each successive quarter. Two pivotal metrics to gauge a Supply Chain include Production Delays and Excess Inventory. Through in-depth analysis, it was found that these metrics had caused abnormal amounts of price volatility with a stock’s performance. Understanding these metrics, the impact and lesson that COVID had taught, and analyzing earnings transcripts of publicly traded company’s demonstrates the use of Supply Chain health in comparison to company performance. This thesis aims to examine how a company's supply chain affects its performance, by analyzing different metrics and disruptions that have caused significant volatility in the stock market. The objective is to help investors maximize their profitability or reduce their risk by identifying the key factors that impact a company's supply chain.

ContributorsNatarajan, Tharun (Author) / Printezis, Antonios (Thesis director) / Licon, Lawrence (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2023-05
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Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media

Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media use and the psychological issues among minors by analyzing their self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My research examined minors' time spent on social media, their influencer engagement, and the social media platforms they use and how these factors impact the constructs of interest: self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My study was conducted by distributing a survey to minors (ages 12-17) that asked about their social media use and habits. Based on my findings, I concluded that minors that use a large number of social media platforms have lower self-esteem and high levels of peer pressure, the more frequently a minor uses social media, the higher their self-esteem is, and the more social media influencers that the minor is following, the lower their self-efficacy is. Additionally, using certain social media platforms, following certain types of influencers, and participating in certain engagement behaviors had different effects on the minor’s self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. An implication from my results is that social media can be a positive outlet for a minor's mental health and it can impact a minor positively or negatively depending on how they use it.
ContributorsSmaw, Rebekah (Author) / Dong, Xiaodan (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
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Description
Despite cryptocurrencies exploding in popularity over the past decade, the US government has engaged very little with them and their underlying technology, blockchain. This discrepancy between widespread use and a lack of regulation has constructed a murky environment remarkably profitable to criminal actors and even some nation-states. In particular, the

Despite cryptocurrencies exploding in popularity over the past decade, the US government has engaged very little with them and their underlying technology, blockchain. This discrepancy between widespread use and a lack of regulation has constructed a murky environment remarkably profitable to criminal actors and even some nation-states. In particular, the blockchain's technical characteristics are being exploited to financially incentivize ransomware, theft, sanctions evasion, espionage and more. Through a critical examination of its history and applications, this thesis explores how blockchain technology undermines deterrence efforts and poses serious national security threats.
ContributorsGrossman, Daniel (Author) / Schmidle, Robert (Thesis director) / Whittaker, Scott (Committee member) / Anderson, Ian (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2022-12
Description

A brief history of the Mediterranean diet and its geographical origins as a meeting point for cultures will guide understanding of the construction of this specific dietary pattern. The nutrients and foods typical of the Mediterranean diet will be outlined as well as their health benefits, allowing for a deeper

A brief history of the Mediterranean diet and its geographical origins as a meeting point for cultures will guide understanding of the construction of this specific dietary pattern. The nutrients and foods typical of the Mediterranean diet will be outlined as well as their health benefits, allowing for a deeper analysis of the ways in which the Mediterranean diet is associated with reducing the risk of certain chronic diseases. The lifestyle choices and physical activity practiced adjacently to the diet will establish the positive synergistic effects of conviviality and moderate exercise on general human health. Contemporary movements in the Mediterranean region, like Slow Foods, aim to preserve traditional dietary and lifestyle choices. In comparison, the U.S. food system seems to be most shaped by the influences of globalization and industrialization. Economic and health-cost perspectives as well as the role of modern-day media in diet trends, body image, and food marketing will establish and deepen the complexities of food choices and health disparities in Western societies. The diagnosis of the Mediterranean Diet in the U.S. as a solution to poor general population health will be challenged and holistic perspectives on eating will provide an exploratory lens for understanding health and food choice as a modern-day consumer.

ContributorsMeyer, Terra (Author) / Levinson, Simin (Thesis director) / Vitullo, Juliann (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Psychology (Contributor)
Created2023-05
Description

Social media has become a prominent part of people’s life worldwide. It allows for easy communication and connection between family, friends, and even complete strangers. It has provided for an increased global interconnectedness and allows people to form new relationships. Despite these positives, there are also negative effects of social

Social media has become a prominent part of people’s life worldwide. It allows for easy communication and connection between family, friends, and even complete strangers. It has provided for an increased global interconnectedness and allows people to form new relationships. Despite these positives, there are also negative effects of social media, including its danger to mental health. With increased social media use, it is possible to develop an addiction, similar to any substance addiction. People may also experience various mental health disorders, like depression and anxiety disorders. The purpose of this review was to identify a clear relationship between social media use and the development of anxiety disorders. Anxiety disorders is a general term, encompassing the different types, but the main types focused on in this review are generalized anxiety disorder and social anxiety. This review also incorporates information on age in order to clarify if certain age groups are more affected by social media use than others.

ContributorsMistry, Urvi (Author) / Jimenez Arista, Laura (Thesis director) / Ocampo Hoogasian, Rachel (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
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Social media and digital marketing has become a gateway for musicians and artists to share creative content virtually changing cultural practices, and evolving musical exposure and development. In the year 2020, during the Covid-19 pandemic, the social media platform TikTok revolutionized the world becoming the most influential application for music

Social media and digital marketing has become a gateway for musicians and artists to share creative content virtually changing cultural practices, and evolving musical exposure and development. In the year 2020, during the Covid-19 pandemic, the social media platform TikTok revolutionized the world becoming the most influential application for music curation, social engagement, and digital marketing. This social platform has new demand for consumer-artist digital relationships and acts as a promotional vehicle for rising artists. Case studies analyzing TikTok influencers such as Dixie D’Amelio, Loren Gray, Bella Poarch, and Jxdn show how they used their vast social media following and the limiting factors of the Covid-19 pandemic to shift their social media presence, transitioning from influencers to prominent musicians signed to record labels.
ContributorsWhitmore, Adriana (Author) / Libman, Jeffrey (Thesis director) / Carrasco, Clare (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2022-05