Matching Items (23)
Filtering by
- All Subjects: Social Media
- All Subjects: Identity
- Creators: School of Politics and Global Studies
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsTarr, Adin (Co-author) / Elder, Jordan (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This study looked at the Women's March's use of social media to communicate their organization's mission. Data was collected from their official Twitter, Instagram and Facebook accounts. Facebook posts were collected manually, Twitter data was collected with a Google Sheets add-on and Instagram was collected by Picodash. All the posts were shifted through multiple times to identify the key narratives of the Women's March. These narratives were then compared to the stated "Unity Principles" of the organization to see if they aligned with what the Women's March attempted to fight for. The five narratives were "everyone should have access to affordable health care," "women should have access to positions of power and be respected," "immigrants should be welcomed within the United States," "society will be stronger if it addresses issues intersectionally," and "everyone should be safe in the world and treated as equals." Analysis showed that each of these narratives reflected the "Unity Principles" in some form. While certain narratives were related to more principles than others, it does not diminish the importance of each message.
ContributorsLuckey, Alessandra Noel (Author) / Gilpin, Dawn (Thesis director) / Thornton, Leslie-Jean (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
On December 28th 2012, immigration authorities arrested my father and mother while grocery shopping. As soon as they stepped outside, immigration officers stopped them to be questioned. Jeopardizing my university graduation, I took on the challenge to fight court and petition my parents to not be deported. As a first generation born American, I have the power and the right to petition for the freedom of my parents. I was fortunate to be born in this country as a citizen and take advantage of all the opportunities given to me. Up until today, my family and I have done nothing but participate as good citizens. What I failed to realize is that one day our family would become deportation victims of the broken immigration system. There are currently between 11 to12 million undocumented people living in the United States with no pathway to citizenship. My father and mother were humiliated in jail, separated from the family for three months and suffered from emotional distress. It is imperative for me to share our family experience so others know the reality about illegal immigration. In this paper I aspire to leave the reader with knowledge and understanding about illegal immigration. The main purpose of my thesis is to retell my family's experience and the struggle we are still currently facing. The fate of my family was decided on March 25th 2013, and my family has been forever changed. We learned the valuable lesson that as Latinos in the community, we need to fight for freedom and speak on those that are undocumented and afraid.
ContributorsCalderon, Rudy (Author) / Larson, Elizabeth (Thesis director) / Ovando, Carlos (Committee member) / Sanchez, Marta (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor)
Created2013-05
DescriptionAbstract This thesis analyses the use of new media by the student movement group #YoSoy132 during the Mexican general elections of 2012. It evaluates the development of the group before speculating on its long term viability and the dependency on the media.
ContributorsMartinez, Andrea Garcia (Author) / Hinojosa, Magda (Thesis director) / Rodriguez, Rick (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2014-05
Description
A study on the effectiveness of different graphic design elements, such as color and shape, in political communication over a digital medium. The study was conducted through an online survey of young adults (18-25 years old). Participants' preferences for the design elements are compared to their online and offline political participation and their primary sources for political information.
ContributorsRyan, Daiquiri Ice (Author) / Lennon, Tara (Thesis director) / Woodall, Gina (Committee member) / Blyler, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
According to a 2016 National Cyber Security Alliance survey, "30 percent of teens say their parents are 'not aware at all' or 'not very aware' of their online activities while 57 percent of parents surveyed admit that they are similarly in the dark about what their kids are doing online." The Parenting in the Digital Age project (parentingdigitalage.com) aims to provide parents of high schoolers with information about the effects of internet and social media use on their children, as well as information on specific websites and apps their children are using. The goal of the project is to combine cyberpsychology research with journalistic techniques to create an informative, user-friendly website. Parents deserve clear and concise resources to help navigate parenting in the digital age, and this website will serve as one.
ContributorsSwarner, Jessica Kaye (Author) / James, Venita Hawthorne (Thesis director) / Bodford, Jessica (Committee member) / Volz, Dustin (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This paper explores whether American football player Colin Kaepernick and other athletes’ refusal in 2016 to acknowledge the national anthem symbolizes a form of nationalism in the United States. At first glance, the rising support of “un-American” acts that reject traditional patriotism would imply that American nationalism is faltering. If one observes the colloquial understanding of nationalism as extreme commitment to a country, this may be true. But after closer examination, the pattern instead depicts a polarization of two distinct forms of nationalism — ethnocentric nationalism and what I call multicultural nationalism, both intensifying away from each other.
As opposed to colloquial understanding, there is no standard scholarly definition of nationalism, but it is widely seen as zeal over an identity that strives to manifest into an organized state. Despite this minimal consensus, nationalism is usually equated with an ethnocentric conception of the nation-state, what I recognize to be ethnocentric nationalism, the commitment to a linguistically, racially, and culturally likeminded nation. I argue that this traditional, ethnocentric understanding of nationalism is only one interpretation of nationalism. Ethnocentric nationalism has and continues to be in tension with a more recently established interpretation of the nation, which I call multicultural nationalism: the commitment to a country’s principles rather than to its racial, cultural, and religious ties.
A common acceptance of difference is growing in the United States as shown by Kaepernick’s public support in the face of patriotic conformity. This perspective draws from the United States’ ideological roots that argue for one nation made up of many, e pluribus unum, so that foreign backgrounds should not just be accepted but also embraced to form a more diverse nation. The passion for a progressive, multicultural America can be translated into its own movement of multicultural nationalism. In this context, the support for Kaepernick’s actions no longer appears to represent increased dissent from the United States, but instead seems to be an attempt to challenge ethnocentric nationalism’s claim to the nation.
This paper will begin by contrasting the reactions to Kaepernick’s protest and to protests before him in order to contend that nationalism is no longer characterized by only ethnocentric tradition. I will analyze theoretical studies on nationalism to dispute this common understanding that nationalism is solely ethnocentric. I will argue that nationalism, rather, is the intense manifestation of a community’s identity within a political state; the identity of which can be either ethnocentric or multicultural. The Kaepernick ordeal will be used to signify the greater division in the American public over whether a multicultural or ethnocentric conception of the nation should be supported in the United States. Lastly, this paper will observe how the Kaepernick protest suggests multicultural nationalism’s viability in today’s politically progressive environment, and how multiculturalism should embrace nationalism to advance its platform.
As opposed to colloquial understanding, there is no standard scholarly definition of nationalism, but it is widely seen as zeal over an identity that strives to manifest into an organized state. Despite this minimal consensus, nationalism is usually equated with an ethnocentric conception of the nation-state, what I recognize to be ethnocentric nationalism, the commitment to a linguistically, racially, and culturally likeminded nation. I argue that this traditional, ethnocentric understanding of nationalism is only one interpretation of nationalism. Ethnocentric nationalism has and continues to be in tension with a more recently established interpretation of the nation, which I call multicultural nationalism: the commitment to a country’s principles rather than to its racial, cultural, and religious ties.
A common acceptance of difference is growing in the United States as shown by Kaepernick’s public support in the face of patriotic conformity. This perspective draws from the United States’ ideological roots that argue for one nation made up of many, e pluribus unum, so that foreign backgrounds should not just be accepted but also embraced to form a more diverse nation. The passion for a progressive, multicultural America can be translated into its own movement of multicultural nationalism. In this context, the support for Kaepernick’s actions no longer appears to represent increased dissent from the United States, but instead seems to be an attempt to challenge ethnocentric nationalism’s claim to the nation.
This paper will begin by contrasting the reactions to Kaepernick’s protest and to protests before him in order to contend that nationalism is no longer characterized by only ethnocentric tradition. I will analyze theoretical studies on nationalism to dispute this common understanding that nationalism is solely ethnocentric. I will argue that nationalism, rather, is the intense manifestation of a community’s identity within a political state; the identity of which can be either ethnocentric or multicultural. The Kaepernick ordeal will be used to signify the greater division in the American public over whether a multicultural or ethnocentric conception of the nation should be supported in the United States. Lastly, this paper will observe how the Kaepernick protest suggests multicultural nationalism’s viability in today’s politically progressive environment, and how multiculturalism should embrace nationalism to advance its platform.
ContributorsFite, Owen Gunehame (Author) / Suk, Mina (Thesis director) / Voorhees, Matthew (Committee member) / School of Politics and Global Studies (Contributor, Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In the past ten years, social network services have expanded from a digital method in which the public connects with only their friends and families. Social network services have evolved to a highly-accessible, convenient, cost-effective tool to engage with communities beyond one's frequented social circle on a local, national, and global scale. Many politicians have adapted in order to use social network services to connect directly with their constituents. Politicians have begun to use their profiles on social network services as their own privately owned publicity channel, publishing raw "material" like political opinions or legal advocacy, appearances at events and media like photos, videos or links to maintain transparency and accessibility to their constituencies. The content analysis investigates the use of a social network service (Twitter) by five different Arizonan politicians from different municipal, state and federal offices over the period of six months. All posts on Twitter were recorded, evaluated, and categorized by content into one of seventeen different divisions: Constituent Connection, Correction, Culture, Economy, Education, Environment, Healthcare, Humanitarianism, International, Military, Operational, Personal, Political Activity, Reply to Constituent, Security, Social Issues or Sports. The date, category, content, media type and engagement (replies, retweets, and favorites) were also recorded. Understanding how political figures connect and engage with their constituencies contributes to understanding modern campaigning and modern government; politicians are now finding it imperative to have and maintain a social media presence in order to gain relevance, transparency and accessibility with their constituencies. This study examines how politicians are currently utilizing these micro-blogging sites.
ContributorsYeban, Jade Nicole Vos (Author) / Kwon, Kyounghee (Thesis director) / Chadha, Monica (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This study examines sustainable development concerns as an essential part of the Costa Rican national identity. Interviews with ecotourism industry workers and an analysis of pertinent news articles shine light on the Costa Rican citizen's perspective of sustainable development, showing that in spite of current initiatives industry workers still have unmet environmental and economic concerns, and that the general public is both passionately interested and personally invested in the topic.
ContributorsHoward, Kalyn Marie (Author) / Puleo, Thomas (Thesis director) / Larson, Elizabeth (Committee member) / Hunter, Joel (Committee member) / Barrett, The Honors College (Contributor) / School of Humanities, Arts, and Cultural Studies (Contributor) / School of Politics and Global Studies (Contributor)
Created2013-05
Description
The purpose of this study is to examine how social connectivity in a collaborative business environment translates to online social communication, namely to social media. Not a lot of academic research focuses in-depth on how startups and entrepreneurs within the technology industry perceive social media, or how their work environment can influence the ways they see the role of these platforms. Gangplank was chosen as the subject of this case study based on the emphasis they as a coworking space put on connecting to others in order to accomplish mutual goals. Initial research showed that entrepreneurs using social media did so with a collaborative focus in mind. However, it was unclear if, by developing their businesses in a space devoted to fostering social relationships, entrepreneurs would be more likely to engage and interact with other users on social media platforms. Furthermore, it was unclear if their attitudes toward online and offline communication would be affected by spending time in a dedicated social workspace. In order to find how some entrepreneurs that started or worked closely in the beginning stages of a collaborative, connection-driven workspace used social media and see whether or not they used the platform to establish and build relationships and connect with others, three entrepreneurs from such a workspace were personally interviewed. In these interviews, each entrepreneur gave their personal feelings and opinions on the space itself, their view on the role of social media, and whether or not they connected their space to their social media use. The study also examined each entrepreneur's social media profile on one prominent social network to see how each was practically using the platform, and to analyze how each entrepreneur's use of the platform compared to his perceptions of social media as a whole. The study found that entrepreneurs who became established in a collaboration-oriented space definitely interacted frequently on social media. Each entrepreneur interviewed expressed the importance of working closely with others and forming valuable connections through both online and offline means. These entrepreneurs were established to have followed all the best practices of social media use outlined through research, and to have had a large number of personally engaging interactions and conversations on observed social media platforms.
ContributorsThompson, Lauren Elizabeth (Author) / Wu, Xu (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12