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- All Subjects: Social Media
- All Subjects: Film
- Creators: Department of Management and Entrepreneurship
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.
The motion picture and television industry is more than just lights, camera, and action. This $2 trillion dollar industry would not be able to function without the business behind the camera. Everything from content distribution, media sales, marketing, accounting, and finance goes into the creation and success of a television show and movie. At Arizona State University, there are currently not enough resources for students pursuing the business behind the motion picture and television industry. With in-depth knowledge and research of the industry, we will provide background on the industry as a whole and then a structured business degree that will be integrated within the W. P. Carey school of business.
The Winner's Circle aims to provide a digital platform for sports fans and betting addicts, in hopes to help centralize various forms of social communication between family, close friends, and strangers alike. As the legalization of sports related gambling activities become more widespread throughout the United States as well as the rest of the world, our platform has to potential to connect millions of like-minded, adrenaline-seeking fans across the globe.
The majority of this rewrite was spent on fine-tuning character and motivation, strengthening them in some cases and changing them entirely in others. I really strove to emphasize the relationships they had with each other and how the situations and connections affected the state of mind, therefore leading to the chain of events that happened in the script in a much more natural way. I also worked to emphasize certain story elements that benefited the characters and thematic content, specifically my protagonist’s struggle with schizophrenia. In this draft, I turned that character trait into a visual element, which I believe further heightened the visual and emotional stakes of the story and gave the characters an increased sense of motivation and struggle. In this draft I also worked to break down the stereotype connected with my secondary protagonist, a sex worker. Instead of emphasizing her strength and beauty, as many action films with a strong/sexualized woman in a supporting role do, I adjusted her story arc to break her stereotype (and her character) down throughout the story. I wanted to depict her as a person with flaws that extend beyond her choice of profession, though the latter certainly did not help. I believe that the final product succeeds in both main goals.
While working on this rewrite, I also completed a script edit journal that detailed the significant changes in action, pacing or dialogue I made and what my reasoning was behind them.