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- Creators: Department of Marketing
Description
As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at an unbelievable rate. Retailers are able to collect and analyze data from both their physical stores and e-commerce platforms, placing them in a unique position to be able to fully capitalize on the power of Big Data. This thesis is an examination of Big Data and how marketers can use it to create better experiences for consumers. Insights generated from the use of Big Data can result in increased customer engagement, loyalty, and retention for an organization. Businesses of all sizes, whether it be enterprise, small-to-midsize, and even solely e-commerce organizations have successfully implemented Big Data technology. However, there are issues regarding challenges and the ethical and legal concerns that need to be addressed as the world continues to adopt the use of Big Data analytics and insights. With the abundance of data collected in today's digital world, marketers must take advantage of available resources to improve the overall customer experience.
ContributorsHaghgoo, Sam (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
This report is intended to serve as a comprehensive resource for parents, teachers and community members who are interested in learning more about the emergence, direction and scope of the computer science education movement. Many K-12 school districts begun to develop and facilitate their own computer science education programs, often in the form of extracurricular clubs and classes. However, third-party businesses play a significant role in supplementing classrooms with software and hardware products, professional development services, and instruction services. This report explores the complexity of the computer science education environment by exploring the movement of advocacy for increasing computer science in K-12 schools and analyzing the emergent competitive landscape of for-profit and non-profit businesses. Additionally, the report offers insight to the computer science education landscape in Arizona through the lens of the research study "Computer Science Education in Maricopa County Public School Districts for K-8 Students." This study presents the findings from in-depth interviews with educators about how school-based computer science programs are structured and how they are received by students, parents and teachers. The report also offers broad recommendations for school programs, analyzes the potential for a national model, and discusses next steps for states, businesses and individuals. Keywords: computer science education, K-12 schools, public education, coding, Code.org, Hour of Code
ContributorsCampbell, Amy Rose (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The process of learning a new skill can be time consuming and difficult for both the teacher and the student, especially when it comes to computer modeling. With so many terms and functionalities to familiarize oneself with, this task can be overwhelming to even the most knowledgeable student. The purpose of this paper is to describe the methodology used in the creation of a new set of curricula for those attempting to learn how to use the Dynamic Traffic Simulation Package with Multi-Resolution Modeling. The current DLSim curriculum currently relates information via high-concept terms and complicated graphics. The information in this paper aims to provide a streamlined set of curricula for new users of DLSim, including lesson plans and improved infographics.
ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-05