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E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description

Colorimetric assays are an important tool in point-of-care testing that offers several advantages to traditional testing methods such as rapid response times and inexpensive costs. A factor that currently limits the portability and accessibility of these assays are methods that can objectively determine the results of these assays. Current solutions

Colorimetric assays are an important tool in point-of-care testing that offers several advantages to traditional testing methods such as rapid response times and inexpensive costs. A factor that currently limits the portability and accessibility of these assays are methods that can objectively determine the results of these assays. Current solutions consist of creating a test reader that standardizes the conditions the strip is under before being measured in some way. However, this increases the cost and decreases the portability of these assays. The focus of this study is to create a machine learning algorithm that can objectively determine results of colorimetric assays under varying conditions. To ensure the flexibility of a model to several types of colorimetric assays, three models were trained on the same convolutional neural network with different datasets. The images these models are trained on consist of positive and negative images of ETG, fentanyl, and HPV Antibodies test strips taken under different lighting and background conditions. A fourth model is trained on an image set composed of all three strip types. The results from these models show it is able to predict positive and negative results to a high level of accuracy.

ContributorsFisher, Rachel (Author) / Blain Christen, Jennifer (Thesis director) / Anderson, Karen (Committee member) / School of Life Sciences (Contributor) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Although relatively new technology, machine learning has rapidly demonstrated its many uses. One potential application of machine learning is the diagnosis of ailments in medical imaging. Ideally, through classification methods, a computer program would be able to identify different medical conditions when provided with an X-ray or other such scan.

Although relatively new technology, machine learning has rapidly demonstrated its many uses. One potential application of machine learning is the diagnosis of ailments in medical imaging. Ideally, through classification methods, a computer program would be able to identify different medical conditions when provided with an X-ray or other such scan. This would be very beneficial for overworked doctors, and could act as a potential crutch to aid in giving accurate diagnoses. For this thesis project, five different machine-learning algorithms were tested on two datasets containing 5,856 lung X-ray scans labeled as either “Pneumonia” or “Normal”. The goal was to determine which algorithm achieved the highest accuracy, as well as how preprocessing the data affected the accuracy of the models. The following supervised-learning methods were tested: support vector machines, logistic regression, decision trees, random forest, and a convolutional neural network. Each model was adjusted independently in order to achieve maximum performance before accuracy metrics were generated to pit the models against each other. Additionally, the effect of resizing images on model performance was investigated. Overall, a convolutional neural network proved to be the superior model for pneumonia detection, with a 91% accuracy. After resizing to 28x28, CNN accuracy decreased to 85%. The random forest model performed second best. The 28x28 PneumoniaMNIST dataset achieved higher accuracy using traditional machine learning models than the HD Chest X-Ray dataset. Resizing the Chest X-ray images had minimal effect on traditional model performance when resized to 28x28 or larger.

ContributorsVollkommer, Margie (Author) / Spanias, Andreas (Thesis director) / Sivaraman Narayanaswamy, Vivek (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2023-05
ContributorsBernstein, Daniel (Author) / Pizziconi, Vincent (Thesis director) / Glattke, Kaycee (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2023-05
ContributorsBernstein, Daniel (Author) / Pizziconi, Vincent (Thesis director) / Glattke, Kaycee (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2023-05
Description

This thesis project focuses on the creation and assessment of the "Simple Stocks" app, a straightforward investment tool specifically developed for people who are new to investing and find it challenging to comprehend the complexities of the stock market. We identified a significant gap in the availability of easy-to-understand resources

This thesis project focuses on the creation and assessment of the "Simple Stocks" app, a straightforward investment tool specifically developed for people who are new to investing and find it challenging to comprehend the complexities of the stock market. We identified a significant gap in the availability of easy-to-understand resources and information for beginner investors, which led us to design an app that provides clear and simple data, professional advice from financial analysts, and an advanced machine learning feature to predict stock trends. The "Simple Stocks" app also incorporates a voting feature, allowing users to see what other investors think about specific stocks. This functionality not only helps users make informed decisions but also encourages a sense of community, as users can learn from each other's experiences and opinions. By creating a supportive environment, the app promotes a more approachable and enjoyable experience for those who are new to investing. Following the successful release of the "Simple Stocks'' app on the App Store, our current objectives include expanding the user base and looking into various ways to generate income. One possible approach is to collaborate with other companies and establish an advertising-based revenue model, which would benefit both parties by attracting more users and increasing profits.

ContributorsKaruppiah, Meena (Author) / Kancherla, Sohan (Co-author) / Biyani, Saloni (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Zock, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
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Description

The importance of nonverbal communication has been well established through several theories including Albert Mehrabian's 7-38-55 rule that proposes the respective importance of semantics, tonality and facial expressions in communication. Although several studies have examined how emotions are expressed and preceived in communication, there is limited research investigating the relationshi

The importance of nonverbal communication has been well established through several theories including Albert Mehrabian's 7-38-55 rule that proposes the respective importance of semantics, tonality and facial expressions in communication. Although several studies have examined how emotions are expressed and preceived in communication, there is limited research investigating the relationship between how emotions are expressed through semantics and facial expressions. Using a facial expression analysis software to deconstruct facial expressions into features and a K-Nearest-Neighbor (KNN) machine learning classifier, we explored if facial expressions can be clustered based on semantics. Our findings indicate that facial expressions can be clustered based on semantics and that there is an inherent congruence between facial expressions and semantics. These results are novel and significant in the context of nonverbal communication and are applicable to several areas of research including the vast field of emotion AI and machine emotional communication.

ContributorsEverett, Lauren (Author) / Coza, Aurel (Thesis director) / Santello, Marco (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description

This honors thesis explores using machine learning technology to assist a patient's return to activity following a significant injury, specifically an anterior cruciate ligament (ACL) tear. The goal of the project was to determine if a machine learning model trained with ACL reconstruction (ACLR) applicable injury data would be able

This honors thesis explores using machine learning technology to assist a patient's return to activity following a significant injury, specifically an anterior cruciate ligament (ACL) tear. The goal of the project was to determine if a machine learning model trained with ACL reconstruction (ACLR) applicable injury data would be able to correctly predict which phase of return to sport a patient would be classified in when introduced to a new data set.

ContributorsBernstein, Daniel (Author) / Pizziconi, Vincent (Thesis director) / Glattke, Kaycee (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2023-05
Description
Artificial intelligence (AI) and machine learning (ML) algorithms are revolutionizing the field of healthcare by offering new opportunities for improved diagnosis and treatment planning. These technologies have the potential to transform the way medical professionals approach patient care by analyzing vast amounts of data, identifying patterns, and making predictions. This

Artificial intelligence (AI) and machine learning (ML) algorithms are revolutionizing the field of healthcare by offering new opportunities for improved diagnosis and treatment planning. These technologies have the potential to transform the way medical professionals approach patient care by analyzing vast amounts of data, identifying patterns, and making predictions. This overview highlights the current state of research and development in the field of AI and ML for diagnosis and treatment planning, as well as explore the ethical benefits and challenges associated with their implementation.
ContributorsShankar, Kruthy (Author) / Arquiza, Jose (Thesis director) / Sobrado, Michael (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2024-05
ContributorsShankar, Kruthy (Author) / Arquiza, Jose (Thesis director) / Sobrado, Michael (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2024-05