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- All Subjects: Machine Learning
- All Subjects: Social Media
- Creators: Liu, Huan
Description
As the size and scope of valuable datasets has exploded across many industries and fields of research in recent years, an increasingly diverse audience has sought out effective tools for their large-scale data analytics needs. Over this period, machine learning researchers have also been very prolific in designing improved algorithms which are capable of finding the hidden structure within these datasets. As consumers of popular Big Data frameworks have sought to apply and benefit from these improved learning algorithms, the problems encountered with the frameworks have motivated a new generation of Big Data tools to address the shortcomings of the previous generation. One important example of this is the improved performance in the newer tools with the large class of machine learning algorithms which are highly iterative in nature. In this thesis project, I set about to implement a low-rank matrix completion algorithm (as an example of a highly iterative algorithm) within a popular Big Data framework, and to evaluate its performance processing the Netflix Prize dataset. I begin by describing several approaches which I attempted, but which did not perform adequately. These include an implementation of the Singular Value Thresholding (SVT) algorithm within the Apache Mahout framework, which runs on top of the Apache Hadoop MapReduce engine. I then describe an approach which uses the Divide-Factor-Combine (DFC) algorithmic framework to parallelize the state-of-the-art low-rank completion algorithm Orthogoal Rank-One Matrix Pursuit (OR1MP) within the Apache Spark engine. I describe the results of a series of tests running this implementation with the Netflix dataset on clusters of various sizes, with various degrees of parallelism. For these experiments, I utilized the Amazon Elastic Compute Cloud (EC2) web service. In the final analysis, I conclude that the Spark DFC + OR1MP implementation does indeed produce competitive results, in both accuracy and performance. In particular, the Spark implementation performs nearly as well as the MATLAB implementation of OR1MP without any parallelism, and improves performance to a significant degree as the parallelism increases. In addition, the experience demonstrates how Spark's flexible programming model makes it straightforward to implement this parallel and iterative machine learning algorithm.
ContributorsKrouse, Brian (Author) / Ye, Jieping (Thesis advisor) / Liu, Huan (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2014
Description
Crises or large-scale emergencies such as earthquakes and hurricanes cause massive damage to lives and property. Crisis response is an essential task to mitigate the impact of a crisis. An effective response to a crisis necessitates information gathering and analysis. Traditionally, this process has been restricted to the information collected by first responders on the ground in the affected region or by official agencies such as local governments involved in the response. However, the ubiquity of mobile devices has empowered people to publish information during a crisis through social media, such as the damage reports from a hurricane. Social media has thus emerged as an important channel of information which can be leveraged to improve crisis response. Twitter is a popular medium which has been employed in recent crises. However, it presents new challenges: the data is noisy and uncurated, and it has high volume and high velocity. In this work, I study four key problems in the use of social media for crisis response: effective monitoring and analysis of high volume crisis tweets, detecting crisis events automatically in streaming data, identifying users who can be followed to effectively monitor crisis, and finally understanding user behavior during crisis to detect tweets inside crisis regions. To address these problems I propose two systems which assist disaster responders or analysts to collaboratively collect tweets related to crisis and analyze it using visual analytics to identify interesting regions, topics, and users involved in disaster response. I present a novel approach to detecting crisis events automatically in noisy, high volume Twitter streams. I also investigate and introduce novel methods to tackle information overload through the identification of information leaders in information diffusion who can be followed for efficient crisis monitoring and identification of messages originating from crisis regions using user behavior analysis.
ContributorsKumar, Shamanth (Author) / Liu, Huan (Thesis advisor) / Davulcu, Hasan (Committee member) / Maciejewski, Ross (Committee member) / Agarwal, Nitin (Committee member) / Arizona State University (Publisher)
Created2015
Description
Writing instruction poses both cognitive and affective challenges, particularly for adolescents. American teens not only fall short of national writing standards, but also tend to lack motivation for school writing, claiming it is too challenging and that they have nothing interesting to write about. Yet, teens enthusiastically immerse themselves in informal writing via text messaging, email, and social media, regularly sharing their thoughts and experiences with a real audience. While these activities are, in fact, writing, research indicates that teens instead view them as simply "communication" or "being social." Accordingly, the aim of this work was to infuse formal classroom writing with naturally engaging elements of informal social media writing to positively impact writing quality and the motivation to write, resulting in the development and implementation of Sparkfolio, an online prewriting tool that: a) addresses affective challenges by allowing students to choose personally relevant topics using their own social media data; and b) provides cognitive support with a planner that helps develop and organize ideas in preparation for writing a first draft. This tool was evaluated in a study involving 46 eleventh-grade English students writing three personal narratives each, and including three experimental conditions: a) using self-authored social media post data while planning with Sparkfolio; b) using only data from posts authored by one's friends while planning with Sparkfolio; and c) a control group that did not use Sparkfolio. The dependent variables were the change in writing motivation and the change in writing quality that occurred before and after the intervention. A scaled pre/posttest measured writing motivation, and the first and third narratives were used as writing quality pre/posttests. A usability scale, logged Sparkfolio data, and qualitative measures were also analyzed. Results indicated that participants who used Sparkfolio had statistically significantly higher gains in writing quality than the control group, validating Sparkfolio as effective. Additionally, while nonsignificant, results suggested that planning with self-authored data provided more writing quality and motivational benefits than data authored by others. This work provides initial empirical evidence that leveraging students' own social media data (securely) holds potential in fostering meaningful personalized learning.
ContributorsSadauskas, John (Author) / Atkinson, Robert K (Thesis advisor) / Savenye, Wilhelmina (Committee member) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2014
Description
With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them, influence them, or get their opinions. There are two pieces of information that attract most attention on social media sites, including user preferences and interactions. Businesses and organizations use this information to better understand and therefore provide customized services to social media users. This data can be used for different purposes such as, targeted advertisement, product recommendation, or even opinion mining. Social media sites use this information to better serve their users.
Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.
Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.
ContributorsAbbasi, Mohammad Ali, 1975- (Author) / Liu, Huan (Thesis advisor) / Davulcu, Hasan (Committee member) / Ye, Jieping (Committee member) / Agarwal, Nitin (Committee member) / Arizona State University (Publisher)
Created2014
Description
Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
ContributorsHu, Yuheng (Author) / Kambhampati, Subbarao (Thesis advisor) / Horvitz, Eric (Committee member) / Krumm, John (Committee member) / Liu, Huan (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014
Description
Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to unwarranted access from others. The recent study suggests that many personal attributes, including religious and political affiliations, sexual orientation, relationship status, age, and gender, are predictable using users' personal data from an OSN site. The majority of users want to remain socially active, and protect their personal data at the same time. This tension leads to a user's vulnerability, allowing privacy attacks which can cause physical and emotional distress to a user, sometimes with dire consequences. For example, stalkers can make use of personal information available on an OSN site to their personal gain. This dissertation aims to systematically study a user vulnerability against such privacy attacks.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
ContributorsGundecha, Pritam S (Author) / Liu, Huan (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Ye, Jieping (Committee member) / Barbier, Geoffrey (Committee member) / Arizona State University (Publisher)
Created2015
Description
Multi-label learning, which deals with data associated with multiple labels simultaneously, is ubiquitous in real-world applications. To overcome the curse of dimensionality in multi-label learning, in this thesis I study multi-label dimensionality reduction, which extracts a small number of features by removing the irrelevant, redundant, and noisy information while considering the correlation among different labels in multi-label learning. Specifically, I propose Hypergraph Spectral Learning (HSL) to perform dimensionality reduction for multi-label data by exploiting correlations among different labels using a hypergraph. The regularization effect on the classical dimensionality reduction algorithm known as Canonical Correlation Analysis (CCA) is elucidated in this thesis. The relationship between CCA and Orthonormalized Partial Least Squares (OPLS) is also investigated. To perform dimensionality reduction efficiently for large-scale problems, two efficient implementations are proposed for a class of dimensionality reduction algorithms, including canonical correlation analysis, orthonormalized partial least squares, linear discriminant analysis, and hypergraph spectral learning. The first approach is a direct least squares approach which allows the use of different regularization penalties, but is applicable under a certain assumption; the second one is a two-stage approach which can be applied in the regularization setting without any assumption. Furthermore, an online implementation for the same class of dimensionality reduction algorithms is proposed when the data comes sequentially. A Matlab toolbox for multi-label dimensionality reduction has been developed and released. The proposed algorithms have been applied successfully in the Drosophila gene expression pattern image annotation. The experimental results on some benchmark data sets in multi-label learning also demonstrate the effectiveness and efficiency of the proposed algorithms.
ContributorsSun, Liang (Author) / Ye, Jieping (Thesis advisor) / Li, Baoxin (Committee member) / Liu, Huan (Committee member) / Mittelmann, Hans D. (Committee member) / Arizona State University (Publisher)
Created2011
Description
A statement appearing in social media provides a very significant challenge for determining the provenance of the statement. Provenance describes the origin, custody, and ownership of something. Most statements appearing in social media are not published with corresponding provenance data. However, the same characteristics that make the social media environment challenging, including the massive amounts of data available, large numbers of users, and a highly dynamic environment, provide unique and untapped opportunities for solving the provenance problem for social media. Current approaches for tracking provenance data do not scale for online social media and consequently there is a gap in provenance methodologies and technologies providing exciting research opportunities. The guiding vision is the use of social media information itself to realize a useful amount of provenance data for information in social media. This departs from traditional approaches for data provenance which rely on a central store of provenance information. The contemporary online social media environment is an enormous and constantly updated "central store" that can be mined for provenance information that is not readily made available to the average social media user. This research introduces an approach and builds a foundation aimed at realizing a provenance data capability for social media users that is not accessible today.
ContributorsBarbier, Geoffrey P (Author) / Liu, Huan (Thesis advisor) / Bell, Herbert (Committee member) / Li, Baoxin (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2011
Description
This thesis deals with the analysis of interpersonal communication dynamics in online social networks and social media. Our central hypothesis is that communication dynamics between individuals manifest themselves via three key aspects: the information that is the content of communication, the social engagement i.e. the sociological framework emergent of the communication process, and the channel i.e. the media via which communication takes place. Communication dynamics have been of interest to researchers from multi-faceted domains over the past several decades. However, today we are faced with several modern capabilities encompassing a host of social media websites. These sites feature variegated interactional affordances, ranging from blogging, micro-blogging, sharing media elements as well as a rich set of social actions such as tagging, voting, commenting and so on. Consequently, these communication tools have begun to redefine the ways in which we exchange information, our modes of social engagement, and mechanisms of how the media characteristics impact our interactional behavior. The outcomes of this research are manifold. We present our contributions in three parts, corresponding to the three key organizing ideas. First, we have observed that user context is key to characterizing communication between a pair of individuals. However interestingly, the probability of future communication seems to be more sensitive to the context compared to the delay, which appears to be rather habitual. Further, we observe that diffusion of social actions in a network can be indicative of future information cascades; that might be attributed to social influence or homophily depending on the nature of the social action. Second, we have observed that different modes of social engagement lead to evolution of groups that have considerable predictive capability in characterizing external-world temporal occurrences, such as stock market dynamics as well as collective political sentiments. Finally, characterization of communication on rich media sites have shown that conversations that are deemed "interesting" appear to have consequential impact on the properties of the social network they are associated with: in terms of degree of participation of the individuals in future conversations, thematic diffusion as well as emergent cohesiveness in activity among the concerned participants in the network. Based on all these outcomes, we believe that this research can make significant contribution into a better understanding of how we communicate online and how it is redefining our collective sociological behavior.
ContributorsDe Choudhury, Munmun (Author) / Sundaram, Hari (Thesis advisor) / Candan, K. Selcuk (Committee member) / Liu, Huan (Committee member) / Watts, Duncan J. (Committee member) / Seligmann, Doree D. (Committee member) / Arizona State University (Publisher)
Created2011
Description
Multi-task learning (MTL) aims to improve the generalization performance (of the resulting classifiers) by learning multiple related tasks simultaneously. Specifically, MTL exploits the intrinsic task relatedness, based on which the informative domain knowledge from each task can be shared across multiple tasks and thus facilitate the individual task learning. It is particularly desirable to share the domain knowledge (among the tasks) when there are a number of related tasks but only limited training data is available for each task. Modeling the relationship of multiple tasks is critical to the generalization performance of the MTL algorithms. In this dissertation, I propose a series of MTL approaches which assume that multiple tasks are intrinsically related via a shared low-dimensional feature space. The proposed MTL approaches are developed to deal with different scenarios and settings; they are respectively formulated as mathematical optimization problems of minimizing the empirical loss regularized by different structures. For all proposed MTL formulations, I develop the associated optimization algorithms to find their globally optimal solution efficiently. I also conduct theoretical analysis for certain MTL approaches by deriving the globally optimal solution recovery condition and the performance bound. To demonstrate the practical performance, I apply the proposed MTL approaches on different real-world applications: (1) Automated annotation of the Drosophila gene expression pattern images; (2) Categorization of the Yahoo web pages. Our experimental results demonstrate the efficiency and effectiveness of the proposed algorithms.
ContributorsChen, Jianhui (Author) / Ye, Jieping (Thesis advisor) / Kumar, Sudhir (Committee member) / Liu, Huan (Committee member) / Xue, Guoliang (Committee member) / Arizona State University (Publisher)
Created2011