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- All Subjects: Internet
- Creators: Andersen, Kelly Carina
Description
In 2014, we are seeing change on social issues such as same-sex marriage and marijuana legalization at a rate that is visibly faster than major social issues of the past. Statistics show that these issues are fan-favorites with the millennial generation, while also showing that this same group overwhelmingly dominates popular online platforms, a major tool that social issues of the past lacked. This study aims to examine whether or not there is a correlation between the online presence of millennials, the coverage by the media, and the policy-making decisions by legislators. With that idea in mind, perhaps we can prove that millennials have the ability to set the stage for social change. The instantaneous supply and demand of the Internet has created a climate where responses to our questions and ideas are expected faster than ever. By better understanding the dynamics of the relationships between these three groups, perhaps we can find solutions for creating change faster and more effectively.
ContributorsAndersen, Kelly Carina (Author) / Lodato, Mark (Thesis director) / Brown, Aaron (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2014-05
Description
The worldwide involvement and the detrimental impact of viral online challenges are distinct features that create a growing societal concern for young people. This study used an exploratory approach to investigate factors that predict young adult’s participation in viral online challenges. Specifically, the study analyzed the extent to which age, personality, social media use, and psychological motives (i.e., social connectedness and online self-concept) predicted participation in viral online challenges in a sample of 18- to 25-year-old college students. In a correlational, cross-sectional online survey, participants completed measures of the Big Five personality traits, degree of social media use, social media engagement, and motives, as well as attitudes and behaviors related to internet challenges. I tested two multiple regression models to investigate key predictors of attitudes and participation in viral online challenges. I found that age, degree of social media use, and social media engagement predicted differences in participants’ familiarity with and likelihood of having taken part in specific online challenges. In addition, social media use and engagement and social connectedness were significant positive predictors of participants’ scores on a measure of attitudes surrounding viral online challenges. Whereas the Big Five personality trait of conscientiousness was a significant negative predictor of attitudes about viral online challenges, there was little evidence overall of a link between the Big Five personality traits and participation in viral online challenges. Limitations of the present study and directions for future research are discussed.
ContributorsIslas, Kimberly (Author) / Hall, Deborah (Thesis director) / Foster, Stacie (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05