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- All Subjects: Creative Project
- All Subjects: Digital Marketing
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Creators: Department of Marketing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
Rebuilt is a project that looks to understand what Syrian refugees experience in camps, specifically Za'atari, the world's largest Syrian camp. The intent of Rebuilt was to create a product that would help their living conditions. By applying Design Thinking & Process, Rebuilt ultimately yielded a room partition system to help improve the living conditions of refugees. To design a product for a world most of the world is ignorant of, research is paramount. Research for Rebuilt involved gather many facts from various international databases, such as UNHCR and Mercy Corps. By understanding the demographics, the culture, and needs, Rebuilt was able to focus on some key points that lead to a potential design project: over half of the camp is consisted of adolescents (under age 18), and are living in small, essentially shipping-container homes, and the environment of the Jordanian desert where the camp is situated is extremely variable between freezing winters and blistering summers. Looking over the resources provided by humanitarian organizations, Rebuilt pinpointed a missing niche product that could help the living conditions of refugee's lives: a room partition system that could regulate ambient temperatures. The need for private space is important for the development of a refugee adolescent as it encourages stability and a sense of home. Ambient temperature is also vastly important for the productivity and health of anyone. Rebuilt is consisted of two main parts: the design of a bracket that could be used to accommodate the widths of multiple building materials and would be cheap to manufacture, and a pre-made panel that incorporated the use of phase-change-material technology. The design process is documented with a finalized design that should be low-cost and light-weight to ship from manufacturers to those in need.
ContributorsLee, Anna Jade (Author) / Shin, Dosun (Thesis director) / Bacalzo, Dean (Committee member) / Department of Marketing (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
"The Art of Humans Being" is a feature length screenplay in the same vein as an original Pixar animated script. The story takes place in New York City, and focuses on our heroine, 13-year-old high school senior and certifiable genius, Lu, and our hero, 17-year-old high school senior of average smarts, Finn. We are first introduced to these characters as they struggle with fitting in both at school and in their lives at home. Lu and Finn feel a disconnect with their families, but both share a common appreciation for art and the escape it provides. Though her entire family is involved in artistic and creative pursuits, Lu has never painted a day in her life but dreams of one day being a great artist. Finn, on the other hand, has inherited his deceased mother’s immense talent with a paintbrush, but is hesitant to live in her shadow. Upon seeing their desire to paint, their high school art teacher—Miss Ro—encourages Finn and Lu to enter the world-renowned art competition Palette Parfaite, created by the famous French artist Madame Inès. In order to enter this art competition, contestants must dive inside a painting. As such, Lu and Finn are forced to literally enter the art world. Once inside the painting, they are introduced to colorful characters, stunning landscapes, and an entire studio of art materials that can only be described as every artists’ dream. However, the more time they spend inside the painting, the sooner Lu and Finn realize that this dreamlike world is not quite what it seems. "The Art of Humans Being" seeks to explore the world of art through the following questions: What happens to the forgotten art that has been discarded after being deemed “not good enough” to be finished? What happens to human beings who are treated the same? And finally, what happens when we accept people for who they are and what they create, even if they have flaws; even if they’re still works in progress?
ContributorsGraves, Cassidy Aadland (Author) / Bernstein, Gregory (Thesis director) / Maday, Gregory (Committee member) / School of Film, Dance and Theatre (Contributor) / Department of Marketing (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In collegiate athletics, recruiting talented prospective athletes is imperative to be successful at the Division I level. This creative project aims to explore the recruiting culture of NCAA Division I women's soccer programs across the United States. More specifically, it will analyze the surfacing trend of recruiting players at increasingly younger ages and evaluate how this trend is affecting institutions, coaches, recruits, and the game as a whole. In today's recruiting landscape, youth soccer players are being recruited by college coaches as early as seventh grade with some athletes offering verbal commitments before they even enter high school. With 333 Division I women's soccer programs in the country, competition to recruit the most talented athletes has caused the age at which athletes are being recruited to take a dive. While college coaches feel it is wrong to be recruiting players this young, if they don't secure the top talent now, their teams won't win in the future and they will be without a job. Throughout the course of this creative project, multiple prospective athletes, college coaches, and youth club soccer coaches provide insight into their own experiences in this recruiting age. The future of recruiting in this collegiate sport is more deeply discussed, concluding that in order for this trend to be slowed or halted, the NCAA must step in. Additional resources and information such as the NCAA rules governing the process and suggested recruiting timelines for players are available for prospective athletes who are currently going through the recruiting process or just getting started. Website: https://minimaddie14.wixsite.com/recruitingepidemic
ContributorsStark, Madison Ann (Author) / Zermeno, Gilbert (Thesis director) / Casavantes, Michael (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
DescriptionWondering Wanderer: A Collection of Personal Reflections is a creative project that captures the lifestyle and nuances of Florence, Italy through photographs paired with nonfiction flash captions. Excerpts from the novel, The Stones of Florence by Mary McCarthy served as the inspiration for these pieces.
ContributorsCiancio, Catherine Rose (Author) / Popova, Laura (Thesis director) / Dombrowski, Rosemarie (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Herzog History is a retelling of the Holocaust escape of Godofredo Herzog and his family. This thesis project aims to provide a family history for the Herzog family, as well as a Holocaust story that you don't typically see, in a different way than a documentary or book. The creator took a journey with her grandfather to retrace the escape through the cities he and his family lived in. She used her knowledge in videography, editing and website development she gained from the Walter Cronkite School of Journalism and Mass Communication to create this project. There are many stories of Holocaust survivors, but this one is a personal history that impacts her family. The project comes in the form of a website with photos, journal entries and an interactive map. Website link: https://isabelgreenblatt.wixsite.com/herzoghistory
ContributorsGreenblatt, Isabel Louise (Author) / Dunn, Heather (Thesis director) / Blatt, Rebecca (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Locals only. An exclusionary phrase used to preserve the unique, lesser known aspects of a destination. Sunny San Diego's city defining local spots are in danger of being washed away by overwhelming tourism. This visual journey acts as a historical marker for the local destinations that exemplify San Diego's diverse culture. The website and book design outlines ten different places that play integral roles in the foundation of the city through photography and written stories. The places were chosen based off of their significance to the San Diego community, whether that be in relation to lifestyle, history or culture. The process for determining each destination was an initial discussion with San Diego natives to determine the top 15 places that are influential in the city. From there, research was conducted on each place to determine which ten places would best fit the visual and storytelling platform of the project. Once the destinations were determined, people representing each place were contacted to gather more information. Each destination had at least one, if not several days of shooting photos in order to gather an array of visuals that would fit properly into the design and goal of the final thesis project. The website design was built almost originally using wix.com. Using the photos and stories from the site, the final project was turned into a digital layout of a book that can be printed. The places that the book and website outline are Kobey’s Swap Meet, Hodad’s, Carlsbad Flower Fields, Sunset Cliffs, Windansea, Torrey Pines Gliderport, Spruce St. Bridge, Julian, Mount Soledad and Presidio Park.
ContributorsHernandez, Nicole Elizabeth (Author) / Dunn, Heather (Thesis director) / Breen, Patrick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This case study is intended to determine how a top-ranked journalism school approaches and emphasizes racial and ethnic diversity. The objective of the project is to evaluate the impacts of the school's overall efforts to emphasize diversity and inclusion. Most of the study is based on interactions with students, admissions directors, faculty and the administrative offices. There are at least four chapters of national diversity organizations including National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), Asian American Journalists Association (AAJA), and NLGJA (The Association of LGBTQ Journalists). The project was initiated by surveying members, executive boards and advisors of these chapters to gauge their expectations, experiences, and suggestions regarding the Cronkite School's concentration on diversity. The final presentation of results consists of digital articles in a blog format and literary reviews. LINK TO CREATIVE PROJECT: https://www.wcschooldiversity.com/
ContributorsKing-Sumner, Kayla Monet (Author) / Fedock, Rachel (Thesis director) / Hawthorne James, Venita (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Social media is shaping a new generation of hikers and adventurers, as more and more millennials are finding themselves out on the trails. Are they doing it all for the 'gram? Are they seeking adventure? Or is it a combination of the two? "Social Parks" follows three millennials through national parks like Zion, The Grand Canyon, and Rocky Mountain in search of an answer.
ContributorsCutlip, Joshua Dean (Author) / Craft, John (Thesis director) / Emmert, Charles (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Nutrition and Health Promotion (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The primary goal of this paper is to walk the reader through Arizona State University student Alicia Gonzales’ documentary-making process from the early beginnings of her Barrett, the Honors College at ASU creative thesis project all the way through her distribution strategies. The documentary, Fire Strong, was made to inform viewers about the wear and tear of the firefighter career — emotionally, mentally and physically — on the individual and on his or her family. The documentary was made to help raise awareness about the duty these individuals have committed to their city, and what they must deal with after the multitude of incidents they respond to every 24-hour shift. Gonzales provides several sources to help describe the mental, physical and emotional trials that both Phoenix Fire Department members and their families endure. While some sources take the form of a traditional document, others come from a firefighter or family member directly. The pre-production, production and post-production processes are explored in depth. The hurdles Gonzales faced throughout the last year are explained and eventually her solves are revealed at the end of the paper. Additionally, the reader will gain more insight as to what a documentary is and what the overarching purpose of making documentaries is by comparing the works of Bernard (2011) and Hewitt and Vazquez (2014). Gonzales uses Bernard (2011) and Hewitt and Vazquez (2014) to demonstrate her argument that almost every documentarian is usually trying to either inform or entertain the viewers. Quite often, it seems that the he or she aims to do both.
Find the documentary here: https://youtu.be/jSJjdrnfee8
Find the documentary here: https://youtu.be/jSJjdrnfee8
ContributorsGonzales, Alicia Maria (Author) / Craft, John (Thesis director) / Emmert, Charles (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12