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- All Subjects: Creative Project
- All Subjects: Digital Marketing
- Creators: Walter Cronkite School of Journalism and Mass Communication
- Creators: Department of Marketing
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
The foundations of legacy media, especially the news media, are not as strong as they once were. A digital revolution has changed the operation models for and journalistic organizations are trying to find their place in the new market. This project is intended to analyze the effects of new/emerging technologies on the journalism industry. Five different categories of technology will be explored. They are as follows: the semantic web, automation software, data analysis and aggregators, virtual reality and drone journalism. The potential of these technologies will be broken up according to four guidelines, ethical implications, effects on the reportorial process, business impacts and changes to the consumer experience. Upon my examination, it is apparent that no single technology will offer the journalism industry the remedy it has been searching for. Some combination of emerging technologies however, may form the basis for the next generation of news. Findings are presented on a website that features video, visuals, linked content, and original graphics. Website found at http://www.explorenewstech.com/
ContributorsMaxwell, Gavin William (Author) / McGuire, Tim (Thesis director) / Cornelius, David (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
My project focuses on the future of traditional radio and answering the question of whether or not it will be able to survive in a digital age. I provided a literature review to offer background of the history of radio and the challenges it has faced during its existence. I addressed five specific areas: television, satellite radio, Internet radio, podcasts, and mobile devices. My creative element consisted of a radio documentary that compiled interviews from professionals in the broadcast industry. I answered three questions in my research: 1.) Do experts in the industry believe traditional radio will be able to survive the emergence of new technologies and non-traditional programming? Or, will these new technologies and non-traditional programming ultimately overcome traditional radio and become the new standard? 2.) In what ways do industry experts believe that the traditional radio format will have to change in order to compete and prevail over new technologies to remain successful? 3.) Which non-traditional radio formats do industry experts believe pose the biggest threat to traditional radio? In conclusion, I found uncertain times--but also times of opportunity and innovation lie ahead for the broadcast industry. Traditional radio will exist for the foreseeable future. As long as the radio dial exists in cars, traditional radio will remain relevant. In order to adapt as digital technology gains popularity, traditional radio must provide programming that is interesting and compelling to satisfy the increased thirst for audio. Keywords: future of traditional radio, disruption, digital audio
ContributorsBrown, Benjamin Donald (Author) / Blatt, Rebecca (Thesis director) / Rackham, Brian (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Physicians generally agree that immunizations save lives, but parents are starting to opt out of vaccinations for their children at alarmingly high levels. This has caused a debate. Some feel that full immunization coverage is essential to this country's future. Others are choosing alternative medicines and taking their chances with deadly diseases. I first became truly aware of the vaccine debate when my baby cousin, Jacob, passed away in 2002. He was 1 years old. Jacob contracted seizures soon after receiving the routine MMR vaccine. Doctors signed papers contributing his death to a severe reaction to the MMR vaccine, and my aunt and uncle were given a $250,000 settlement for their pain and suffering. My family has been involved in the vaccine world for nearly 15 years, and it is this involvement that drove me to want produce a documentary about immunizations. To view the documentary visit: https://www.youtube.com/watch?v=ZqW7fEntc1A
ContributorsSposato, Laura Jean (Author) / Silcock, Bill (Thesis director) / Snyder, Brian (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
In its totality, “Love and Everything After” consists of five tracks. In musical circles, this is considered an EP (extended play), a collection of music longer than one song but generally more brief than a full album. Each track combines varying degrees of my own acoustic and piano instrumentation with modern production elements, all tied together with a corrected vocal and a quick mix and master by my producer who doubles as my sound engineer for this project. I will outline my experience with the creative process here as well as break down the development of each song. A fair bit of the lyrical composition is dedicated to background information that may seem to verge on oversharing, but alas, I am a writer. I consider verging on oversharing an inevitable cog in any successful songwriting operation. I’ve decided to tackle the songs in chronological order, prioritizing the time during which the bulk of the piece was first assembled.
ContributorsNelson, Christopher Michael (Author) / Wells, Cornelia (Thesis director) / Swoboda, Deanna (Committee member) / School of Politics and Global Studies (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Abstract
Exploring the Veil of Blackness is a creative project in the form of a podcast titled UKME America”. UKME America stands for Uwem mi Kederimbot America, which means “my life in the world in America”. It aims to explore the differences that divide individuals within the black community from a perspective of a First-Generation African American. It also illustrates how diverse the black community is. Drawing from my own experiences and research, this led me to a common theme centered around the following four questions: (a) what is it like to lose one’s identity; (b) where does this insecurity stem from; (c) how does society impact the way we view ourselves; and (d) how can we uplift ourselves. In my podcast, I interviewed individuals who identified as African Americans, First Generation African Americans, and Africans.
Everyone I interviewed told me their stories using historical, social, and cultural narratives. Overall, I want individuals to understand that there is fluidity behind the meaning of “black”, and the more individuals learn to embrace their differences, the more we can break down the barriers, put a united front, fight societal discrimination. I would like to thank my thesis director Dr. Neveser Köker and Second Committee Chair, Matthew Voorhees. I want to thank them for their guidance, motivation, patience, and for pushing and challenging me to reach new heights. I also would like thank my mom and Dr. Cynthia Patiño, for their constant encouragement and support. This would not have been possible without them.
Exploring the Veil of Blackness is a creative project in the form of a podcast titled UKME America”. UKME America stands for Uwem mi Kederimbot America, which means “my life in the world in America”. It aims to explore the differences that divide individuals within the black community from a perspective of a First-Generation African American. It also illustrates how diverse the black community is. Drawing from my own experiences and research, this led me to a common theme centered around the following four questions: (a) what is it like to lose one’s identity; (b) where does this insecurity stem from; (c) how does society impact the way we view ourselves; and (d) how can we uplift ourselves. In my podcast, I interviewed individuals who identified as African Americans, First Generation African Americans, and Africans.
Everyone I interviewed told me their stories using historical, social, and cultural narratives. Overall, I want individuals to understand that there is fluidity behind the meaning of “black”, and the more individuals learn to embrace their differences, the more we can break down the barriers, put a united front, fight societal discrimination. I would like to thank my thesis director Dr. Neveser Köker and Second Committee Chair, Matthew Voorhees. I want to thank them for their guidance, motivation, patience, and for pushing and challenging me to reach new heights. I also would like thank my mom and Dr. Cynthia Patiño, for their constant encouragement and support. This would not have been possible without them.
ContributorsEdoh, Enyonam A (Author) / Koker, Neveser (Thesis director) / Voorhees, Matthew (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Zines have made space for queer, intersectional feminists to bring together academic and artistic knowledge in order to produce a message and inspire readers. In order to criticize the legal definition and practical execution of obscenity in the US, a visual component was a necessity. The use of a Zine allowed for a critical and humorous exploration of obscenity in US law and media. The Zine provides a visual analysis while the companion essay provides a critique of the zine and additional analysis. The Zine brings awareness to ways in which the legal historical objectification of black and native bodies contributed to the creation of modern obscenity laws. These laws are based on racist and sexist ideals of morality and create inherently flawed definitions of obscenity through personal bias. The flaws within the laws allow for exceptions in the legal definition of obscenity which normalizes the commodification of women's bodies. These laws and the exceptions present contribute to the dehumanization of and violence towards women as usefulness is deemed the most important factor when considering the use of women’s bodies in potentially obscene images and films.
ContributorsTidwell, Alana Juliet (Author) / Koker, Neveser (Thesis director) / Switzer, Heather (Committee member) / School of Social Transformation (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Diana Holladay was a mother, sister, daughter, wife, grandmother, friend, and artist. She played many roles and impacted many lives. She sought out beauty and brought it into the world through her art. When she was diagnosed with Alzheimer’s disease her family watched her fade away. The Diana they knew and loved was no longer there. They could not mourn the loss of her being. This creative project served the purpose of exploring Diana’s past and art in order to help her family mourn and celebrate the woman she once was. The goal was to create a final art show and living memorial for Diana. The final art show would foster a sense of family, appreciation, and love. She had hundreds, if not thousands of sketches and pictures. She had a huge collection of painting left behind. During this project they were collected and organized for the show. Diana died exactly one month before the show. Her death brought her family together and helped them mourn. The art show was held in the Sedona Art Center where Diana once held art classes and her husband, Jim, layed the sandstone on the outside of the building. After her death, the attendance of her show nearly tripled. Hundreds of Diana’s family and friends celebrated this amazing woman. This creative project helped honor an incredible woman who truly changed lives and lead her life with love. This thesis helped us remember the woman and artist Diana Holladay was before her diagnosis and death. The final creation of this project was a website dedicated to Diana and her art and an essay describing the journey of this thesis.
www.dianaholladay.com
www.dianaholladay.com
ContributorsTiedeman, Talon Xalee (Author) / Meloy, Elizabeth (Thesis director) / Epperson, Tasili (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The definition of a service animal is often misunderstood by the public. This makes life more difficult for individuals with disabilities who rely on service animals to function and navigate through society.
“Arizona Service Animals” is a creative project in the form of a website
( ArizonaServiceAnimals.com ) designed to provide the public with information,
resources, and true stories about service animals in the state of Arizona.
The site covers the different types of support animals, the training process, the legal rights of service animal handlers and businesses, and Arizona’s new law regarding fake service animals.
It also includes the stories of real service animal handlers and trainers who share their experiences and explain what they would like the public to know.
This paper provides context into the history of dogs and service dogs, as well as
information on the three types of support animals. It also includes the methodology of the project.
“Arizona Service Animals” is a creative project in the form of a website
( ArizonaServiceAnimals.com ) designed to provide the public with information,
resources, and true stories about service animals in the state of Arizona.
The site covers the different types of support animals, the training process, the legal rights of service animal handlers and businesses, and Arizona’s new law regarding fake service animals.
It also includes the stories of real service animal handlers and trainers who share their experiences and explain what they would like the public to know.
This paper provides context into the history of dogs and service dogs, as well as
information on the three types of support animals. It also includes the methodology of the project.
ContributorsMason, Skylar (Author) / Gilger, Kristin (Thesis director) / Pucci, Jessica (Committee member) / Saucier, Fernanda (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
For my creative project, I challenged myself to host my first ever photo gallery. After three years of documenting artists at music festivals and building an impressive portfolio, I felt inspired to display my work in a proper gallery setting. I partnered with another local music photographer and together, we hosted a collaborative pop-up photo gallery at Shady Park in Tempe. Research and analysis of the modernization and widespread success of the recent pop-up phenomenon suggests that hosting a photo gallery in this format is an effective way of appealing to a predominantly millennial audience. This notion was proven valid by the large volume of interest we received during marketing pushes, the high attendance at the gallery itself, and significant social media engagement and reactions received during and after the event. Although no prints were sold, the gallery was considered a success because it served its intended purpose of providing two young artists with a space to showcase work, open themselves to critique, and make new fans.
ContributorsElwell, Nicholas (Author) / Trujillo, Rhett (Thesis director) / Giles, Bret (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
"The Online Entrepreneur's Digital Marketing Handbook" is exactly what it sounds like \u2014 a resource for entrepreneurs (or aspiring entrepreneurs) to learn about all things digital marketing, ranging from web design to advertising to much more, in order to be better equipped to have success with building out their business ideas. The paper serves as not only a resource that explains fundamental elements of marketing strategy and digital strategy, but as something that connects people with the resources they need to actually implement these strategies. By reading this paper, you can learn about web design and how it correlates with digital and business strategy, about key advertising channels and what the current best practices are for using these platforms, about social media marketing tactics, about age-old marketing disciplines like email marketing, and about trends expected for the future of digital marketing. Nearly every discipline discussed within the paper is an extremely deep field itself, and thus learning more in depth about any of the fields is recommended, but the paper at least provides a compilation of what fields are most important to consider, and the most crucial elements of strategy and best practices needed for someone to have success, whether it's for a small project, or for the launch of a new business. Far too many entrepreneurs have the opportunity for success, and the resolve, but they focus their energy on the wrong things when it comes to marketing, because they don't know where to start. With a better grasp on the digital marketing landscape, key elements of strategy, and the most crucial digital marketing channels, entrepreneurs should have higher odds of success by diverting resources to what's important, and not getting distracted by all the choices out there.
ContributorsHubbard, Zachary Scott (Author) / Ostrom, Amy (Thesis director) / Giles, Charles (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12