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ContributorsMunoz Zavala, Jaira (Author) / Weidner, Lauren (Thesis director) / Meeds, Andrew (Committee member) / Neubauer, Mary (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Natural Sciences (Contributor) / School of Art (Contributor)
Created2023-12
Description
A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic

A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic industry.
ContributorsPara, Olivia (Author) / Eaton, John (Thesis director) / Palmer, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-12
Description
The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist

The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist Convention wants their church plants to grow in a media-focused society, they must learn how to communicate with the generations who were born with technology in their hands. The purpose of this study is to identify which content and frequency Southern Baptist Churches in Metropolitan Phoenix should use to reach their target community. The project began by conducting research on twelve Send Network church plants within fifteen miles of the center of downtown Phoenix. The results led to drafting a communications and branding guideline for one of the Send Network’s church plants, Mercy Hill Church, creating a ten-week posting schedule to collect insights on content and frequency of posts, analyzing and identifying best practices for its social media strategy and tactics. The ideal posting schedule and ratio of still image and video content for Mercy Hill Church on Instagram and Facebook was revealed. Additionally, it was identified the best day of the week to publish each type of post out of these seven: community, Scripture, worship, testimony, ministry highlight, sermon recap and church invite. Overall, the project determined that a consistent and cohesive Instagram and Facebook posting schedule increased traditional college-aged student engagement with Mercy Hill Church. It also resulted in an ideal posting schedule for Southern Baptist church plants if their target audience includes traditional college-aged students.
ContributorsDellaripa, Amelia (Author) / Matera, Frances (Thesis director) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-12
Description
My project is a 3-part podcast examining the relationships between athletes and fans on social media. The first episode is an overview of the sports world and social media as well as diving into what causes harassment from fans online. The second episode focusses on the influence of narratives on

My project is a 3-part podcast examining the relationships between athletes and fans on social media. The first episode is an overview of the sports world and social media as well as diving into what causes harassment from fans online. The second episode focusses on the influence of narratives on social media and how they can harm an athlete's reputation. The third episode focusses on an analysis of a survey that I sent out to a bunch of professional athletes.
ContributorsBusker, John (Author) / Johnson, Rich (Thesis director) / Reed, Sada (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-12
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Description

My Honors Thesis was a creative project in which I created a new course, The Road to Women’s Economic Empowerment (SGS 494). This course explores how different societal features affect the agency and economic development of women worldwide. We begin by defining women’s agency and conceptualizing the barriers to women’s

My Honors Thesis was a creative project in which I created a new course, The Road to Women’s Economic Empowerment (SGS 494). This course explores how different societal features affect the agency and economic development of women worldwide. We begin by defining women’s agency and conceptualizing the barriers to women’s economic empowerment. Barriers include gender norms, health conditions, degradation of environmental and/or natural capital, discrimination, and skewness in political representation. Each barrier is given further investigation through case studies in a variety of countries. We end the course by looking at policies and laws in different countries, evaluating their success and failures to improve women’s economic and social autonomy. This is an online course which includes video interviews and podcasts from scholars and activists, a quiz every other week, video posts which enable discussion of material with peers, and a final project to apply the concepts introduced in class.

ContributorsBecerra, Lindsay (Author) / Mueller, Valerie (Thesis director) / Hinojosa, Magda (Committee member) / Barrett, The Honors College (Contributor)
Created2023-12
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Description
Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media

Based on the findings from previous studies and research, social media use and psychological issues among minors are increasing overtime. However, there are still questions about whether or not these factors are related to one another. The goal of my study is to better understand the relationship between social media use and the psychological issues among minors by analyzing their self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My research examined minors' time spent on social media, their influencer engagement, and the social media platforms they use and how these factors impact the constructs of interest: self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. My study was conducted by distributing a survey to minors (ages 12-17) that asked about their social media use and habits. Based on my findings, I concluded that minors that use a large number of social media platforms have lower self-esteem and high levels of peer pressure, the more frequently a minor uses social media, the higher their self-esteem is, and the more social media influencers that the minor is following, the lower their self-efficacy is. Additionally, using certain social media platforms, following certain types of influencers, and participating in certain engagement behaviors had different effects on the minor’s self-esteem, self-efficacy, social anxiety, locus of control, and peer pressure. An implication from my results is that social media can be a positive outlet for a minor's mental health and it can impact a minor positively or negatively depending on how they use it.
ContributorsSmaw, Rebekah (Author) / Dong, Xiaodan (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description

A brief history of the Mediterranean diet and its geographical origins as a meeting point for cultures will guide understanding of the construction of this specific dietary pattern. The nutrients and foods typical of the Mediterranean diet will be outlined as well as their health benefits, allowing for a deeper

A brief history of the Mediterranean diet and its geographical origins as a meeting point for cultures will guide understanding of the construction of this specific dietary pattern. The nutrients and foods typical of the Mediterranean diet will be outlined as well as their health benefits, allowing for a deeper analysis of the ways in which the Mediterranean diet is associated with reducing the risk of certain chronic diseases. The lifestyle choices and physical activity practiced adjacently to the diet will establish the positive synergistic effects of conviviality and moderate exercise on general human health. Contemporary movements in the Mediterranean region, like Slow Foods, aim to preserve traditional dietary and lifestyle choices. In comparison, the U.S. food system seems to be most shaped by the influences of globalization and industrialization. Economic and health-cost perspectives as well as the role of modern-day media in diet trends, body image, and food marketing will establish and deepen the complexities of food choices and health disparities in Western societies. The diagnosis of the Mediterranean Diet in the U.S. as a solution to poor general population health will be challenged and holistic perspectives on eating will provide an exploratory lens for understanding health and food choice as a modern-day consumer.

ContributorsMeyer, Terra (Author) / Levinson, Simin (Thesis director) / Vitullo, Juliann (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Psychology (Contributor)
Created2023-05
Description

Social media has become a prominent part of people’s life worldwide. It allows for easy communication and connection between family, friends, and even complete strangers. It has provided for an increased global interconnectedness and allows people to form new relationships. Despite these positives, there are also negative effects of social

Social media has become a prominent part of people’s life worldwide. It allows for easy communication and connection between family, friends, and even complete strangers. It has provided for an increased global interconnectedness and allows people to form new relationships. Despite these positives, there are also negative effects of social media, including its danger to mental health. With increased social media use, it is possible to develop an addiction, similar to any substance addiction. People may also experience various mental health disorders, like depression and anxiety disorders. The purpose of this review was to identify a clear relationship between social media use and the development of anxiety disorders. Anxiety disorders is a general term, encompassing the different types, but the main types focused on in this review are generalized anxiety disorder and social anxiety. This review also incorporates information on age in order to clarify if certain age groups are more affected by social media use than others.

ContributorsMistry, Urvi (Author) / Jimenez Arista, Laura (Thesis director) / Ocampo Hoogasian, Rachel (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
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ContributorsSera, Anna (Author) / Weiss, Stephanie (Thesis director) / Dreyfoos, Dale (Committee member) / Lajoie, Molly (Committee member) / Barrett, The Honors College (Contributor) / School of Music, Dance and Theatre (Contributor)
Created2022-05
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Description

This project was an exploratory take on outreach in the life sciences - looking into the existing literature and practices and formulating a proof of concept for future outreach with synthesizes my findings. The research culminated in the creation of an insect guide for the novice observer, which reads as

This project was an exploratory take on outreach in the life sciences - looking into the existing literature and practices and formulating a proof of concept for future outreach with synthesizes my findings. The research culminated in the creation of an insect guide for the novice observer, which reads as a modern take on the dichotomous key and allows amateur insect observers to develop some skills of identification with relatively little entomological knowledge.

ContributorsHaddad, Mary (Author) / Polidoro, Beth (Thesis director) / Yule, Kelsey (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / School of Earth and Space Exploration (Contributor)
Created2022-05