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- All Subjects: Creative Project
- All Subjects: Social Media
- Creators: Walter Cronkite School of Journalism and Mass Communication
Description
The music business has constantly evolved since its inception. Sheet music was the first physical form of music sold and was influenced by innovations in printing technology. Recorded music came about in the late 1800s and early 1900s, with Thomas Edison pioneering the phonograph record. Technology shifted from records to 8-tracks to cassettes, and finally, digital audio, which revolutionized the entire industry. Compact discs (CDs) skyrocketed in popularity during the 1990s and early 2000s, but so did file-sharing. To combat piracy, record labels began selling and streaming music online. Music sales have plummeted in all formats. Streaming reigns as the most popular form of music distribution, but it produces a mere fraction of the revenue traditional albums once did. The loss affects all those in the industry, especially the artists, who see an average of only $23.40 for every $1000 in music sold. But technology has allowed the independent artist to record and distribute their music to the world for little cost compared to their major label predecessors. Many wonder if the music industry is dead, but as with any other technological change in history, the adaptors and innovators will survive.
ContributorsDamiano, Alec (Author) / Swoboda, Deanna (Thesis director) / Whyte, Rutger (Committee member) / Barrett, The Honors College (Contributor) / School of Music (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The Culture of Study Abroad is a pre-departure resource for prospective American study abroad students. This resource exists in the form of a multimedia website containing expert advice, helpful resources, and true stories of American students and faculty directors who have studied abroad. Through creative non-fiction storytelling, interviews, research, and photographs, readers are encouraged to take full advantage of studying abroad as a way to expand their global knowledge and understanding. This website offers advice on the topics of cultural observation, homestays, traveling while abroad, safety, and foreign language, in an attempt to better prepare students for the unique cultural experiences awaiting them abroad. Visit the website: www.thecultureofstudyabroad.wordpress.com
ContributorsPado, Madeline Grace (Author) / Scott Lynch, Jacquelyn (Thesis director) / Rausch, Kyle (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
This project is a strategic online media proposal for aBloom Salon. In order to provide the salon with a successful social media proposal, there must be an analysis of the current situation informed by secondary and primary research. aBloom in Latin means transformation; this salon specializes in holistic beauty. At this salon all the products are organic, natural and raw. They use a non-toxic ammonia-free color line and have a Raw Beauty Bar where clients can create all-natural custom products. This proposal aims to increase aBloom Salon's brand awareness in the most effective way possible. The project started by analyzing the salon's website, Facebook page and Instagram content and following-up with recommendations for improvement. In addition to that analysis, research was conducted on current clients to gage their social media habits and purpose for using social media. Salon owner, Alejandra Martinez, currently averages 20 to 30 clients a week and said she would like to increase to 25 to 35 clients a week. Martinez was promoting her salon through her website, word-of-mouth, Facebook, Yelp, Instagram and cross-promoting efforts with likeminded businesses.
ContributorsHashemian, Sepeedeh (Author) / Wu, Xu (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The purpose of this project was to establish a digital and social media presence to support a personal fitness trainer and d�TERRA essential oils wellness advocate in growing her health and wellness businesses. The first portion explores the role of digital and social media tools for health and wellness professionals. It incorporates use of both secondary and primary research methods including focus groups and in-depth interviews. The second portion is a campaign proposal that serves as a creative response to the research and findings of the first portion. The proposal includes recommendations for strategic use of new brand building and social networking tools such as a personal website, Facebook, Twitter, LinkedIn and About.Me pages. It also offers collateral material for brand outreach, social media calendars and a 10-page social media guidebook offering suggestions on how to strategically implement the campaign elements.
ContributorsNichols, Emily Jaye (Author) / Wu, Xu (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
DescriptionAbstract This thesis analyses the use of new media by the student movement group #YoSoy132 during the Mexican general elections of 2012. It evaluates the development of the group before speculating on its long term viability and the dependency on the media.
ContributorsMartinez, Andrea Garcia (Author) / Hinojosa, Magda (Thesis director) / Rodriguez, Rick (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2014-05
Description
A study on the effectiveness of different graphic design elements, such as color and shape, in political communication over a digital medium. The study was conducted through an online survey of young adults (18-25 years old). Participants' preferences for the design elements are compared to their online and offline political participation and their primary sources for political information.
ContributorsRyan, Daiquiri Ice (Author) / Lennon, Tara (Thesis director) / Woodall, Gina (Committee member) / Blyler, Lisa (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
Social media is changing the way journalists operate; their use of Twitter is potentially representational of that change. Because of Twitter, journalists can connect to stories, sources, and audiences in ways they never could before. Because this is an evolving practice, role models can be difficult to find, which presents a problem for journalism students. In broadcast journalism, the challenge is even more pronounced when it comes to finding women exemplars for female students; female students are more likely to relate to female role models.This study, using in-depth interviews and textual analysis, examines how Twitter is being used by four prominent journalists in one competitive market. The Twitter feeds of four female TV news anchors in Phoenix, Arizona, the 12th largest broadcast market in the United States, are explored in terms of content and practice. The results show that they used Twitter daily and for more than just tweeting out the day's news, suggesting that Twitter has become a standard journalistic tool and a practice worth emulating.
ContributorsMolina, Tara Lea (Author) / Lodato, Mark (Thesis director) / Thornton, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
The unemployment rate for adults with Autism Spectrum Disorders (ASDs) sits between 88 and 95 percent. With the prevalence of ASDs growing by the year, the transition into adulthood is a problem this country will increasingly face. To shed light on this issue and spread awareness, the method was to create a documentary 26 minutes in length about the transition adults with ASDs face after graduating high school. The result was "Breaking the Spectrum," which includes testimony from adults with ASDs who have jobs, attend skills programs or go to college, experts in the field and founders of organizations who seek to decrease the unemployment rate.
ContributorsLancial, Alexandra Marie (Author) / Craft, John (Thesis director) / Adams, James (Committee member) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
DescriptionBehind the Cages is a documentary that takes a detailed look at Arizona State Hockey which is considered a club, not a sport. They receive no funding from the university, so this reveals how they make it work. The link to the documentary is https://www.youtube.com/watch?v=PNEd61ocnfo
ContributorsArgeros, William Ogden (Author) / Brown, Aaron (Thesis director) / Fergus, Tom (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
Social media has quickly become a dominant tool for businesses across all sectors due to its two-way communication capabilities. Previous research has suggested that companies, particularly the hospitality and travel industry, should be engaging in authentic dialogue with its audience members, be using vibrant imagery and be monitoring and promoting user-generated content and electronic-word-of-mouth. These elements were observed for six luxury hotels and resorts in the Southwestern United States over the course of a month on Facebook, Twitter and TripAdvisor. In addition, three two-part electronic-questionnaires were administered to three of the six luxury hotels and resorts to determine industry perspectives on these subjects and to serve as a comparison of social media tactics in this sector. There were social media differences and similarities based on the location and size of the hotel. Facebook was comprised of 42 percent advertising and used large amounts of imagery to promote the properties. There was very little user-generated content and word-of-mouth. Twitter was comprised of 31 percent dialogue and 22 percent user-generated content. Five of the six properties responded to reviews on TripAdvisor. Three crisis responses via social media were also observed. Later research may choose to include more analytic-based research and examine other social media platforms.
ContributorsWininger, Emily Renee (Author) / Wu, Xu (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Social Transformation (Contributor)
Created2014-05