Filtering by
- All Subjects: race
- Creators: School of Social Transformation
- Resource Type: Text
For this thesis, I analyzed the discourse and content of Proposition 22, a California law which defined all workers utilizing gig-based apps to sell services as independent contractors meaning they were not legally entitled to certain protections such as minimum wage. The law was overturned in court in 2020, however, the advertisements in favor of and discourse behind the law has had a continued impact on all workers. Because of this it is important to examine and conceptualize the ideologies behind the law in order to understand how it was able to pass in a state which tends to vote in favor of increasing employee rights and regulation of industries. To do so, I utilized two methods of analysis, a discourse analysis of legal documents and a content analysis of advertisements. The former revolves around analyzing the discourse and ideologies around two versions of the legislation which were shown to the public, while the latter analysis categorizes and examines the implications of various advertisements utilized by companies to support the proposition. Ultimately, gig companies created an effective campaign that was able to repackage neoliberal deregulation for the general public while actively misrepresenting information around the law leading to long lasting effects that continue to harm workers while lining the pockets of investors despite its overturning.
Since the early 2010s, there seems to be a shift from the dominant Eurocentric beauty ideal to a new beauty standard that embodies more ethnic features, reflected in the growing number of women who want to enhance or adopt ethnic features through cosmetic procedures. As more white women adopt this new beauty standard, research into how perceptions of race are shifting is warranted and thus I explore the following question: What can we learn from white women who have undergone cosmetic procedures to appear less white and how are contemporary beauty standards changing perceptions of race?