Matching Items (26)
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- All Subjects: Public Relations
- All Subjects: Phoenix
- Creators: Walter Cronkite School of Journalism and Mass Communication
Description
The Canyon Suites at The Phoenician is blazing a new trail in the luxury hospitality industry, but is still facing challenges garnering widespread recognition by consumers. Located on the world-renowned Phoenician Resort property in Scottsdale, Ariz,. The Canyon Suites is the first "boutique resort within a resort," of its kind in the nation. It shares restaurants, pools, golf courses and a spa facility with the 583-room Phoenician, while also offering exclusive, higher-end amenities and services of its own. In February 2013, The Canyon Suites became the first Forbes Five Star Hotel in Arizona since 2002, and one of just 76 hotels worldwide. So why aren't its occupancy rates higher? The Canyon Suites is struggling to distinguish itself as a unique world-class resort, while still remaining loyal to its roots at The Phoenician. One key strategy to reach target audiences is through public relations efforts. For purposes of this study, external messaging in the form of press releases were evaluated, as well as a content analysis of print media coverage about the resort. The objective was to determine if the content and frequency of PR tactics corresponds with resort occupancy rates over the course of one year (Summer 2012 through Spring 2013), and to make recommendations on how it can improve future public relations outreach.
ContributorsMcBride, Rachael Noelani (Author) / Matera, Fran (Thesis director) / Silcock, Bill (Committee member) / Artigue, Ray (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Sustainability (Contributor)
Created2013-05
Description
Breathe, Don't Speak is an exploratory public relations campaign that applies strategic communication theories by thought leaders in social media and Millennial marketing to the promotion of an independent musical artist brand created by Allie Long. The project utilized methods of digital communication, including a website, social media channels and music hosting to promote the Breathe, Don't Speak brand. The campaign was also supported by the offline communication strategies of strategic partnership and content co-creation.
ContributorsLong, Alexandra Diane (Author) / Sweeter, Janice (Thesis director) / McConnell, Amy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study investigates the use and perception of communications efforts among 197 animal-related and human services nonprofit organizations. Several facets of nonprofit communication such as traditional communication usage, social media adoption and usage, and the overall perception of the organizations' communications efforts were examined using a survey and Form 990 analysis. More in-depth analysis was conducted on the participating organizations' Facebook and Twitter accounts as well. After analyzing this data, the study found significant differences in how these two types of nonprofit organizations conduct their communications efforts. Animal-related organizations were much more active and saw higher levels of engagement on Facebook than human services organizations; however, there were no differences in how both types of organizations used Twitter. This study also found that human services organizations are more likely to have full-time or part-time staff members in charge of their communications, while animal-related organizations were more likely to assign this responsibility to a volunteer. These findings contribute valuable insight into how different types of nonprofit organizations are communicating with their stakeholders.
ContributorsColeman, Alexandria Elizabeth (Author) / Wu, Xu (Thesis director) / Taj, Torrie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
DescriptionA qualitative analysis that compares the social media usage, perceptions and measurement tools of public relations practitioners across a variety of industries.
ContributorsO'Hara, Leila Terese (Author) / Gilpin, Dawn (Thesis director) / Candello, Elizabeth (Committee member) / Eichler, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
PHXmuraltour is an app for iPhone and Android that guides users through the plethora of mural art in downtown Phoenix. It can be found and downloaded from iTunes and the Android app store. Before the artists began drawing people downtown for events like First Fridays and ArtDetour during the 1980s, Phoenix was notorious for having a deserted city core. The art community brought life, color and vibrancy to the downtown landscape. The website giving more information about the project can be found at http://kristenhwang.com/PHX-mural-tour.html. This project aims to widen the reach of the mural art in downtown Phoenix. Public art has the unique ability to foster a conversation between people who may not think of themselves as art connoisseurs, but like all kinds of art the message can sometimes be mysterious to passersby. Many of the murals downtown portray Hispanic or Native American themes, make political statements, document historic events and people, or serve as visual spice. They are emblems of the values the downtown community identifies with--values like creativity, enterprise, civic responsibility and diversity. This project hopes to make these messages more prominent to people in downtown Phoenix. It is important for the students, workers, shop owners and residents downtown to have the opportunity to learn more about the mural art because the art community surrounding Roosevelt Row played an integral role in shaping the culture and texture of their daily lives.
ContributorsHwang, Kristen Lee Anne (Author) / Thornton, Leslie (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / School of Earth and Space Exploration (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music releases, live music venues, and be able to familiarize themselves with local artists. I designed and built the site in Adobe Edge Animate, and created all content. The website can be found at this link: www.noiseplusheat.com
ContributorsDinell, Sarah Constance (Author) / Jacoby, Jim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
Since the inception of the World Wide Web in the late 1980s, public relations firms and their clients have benefited from a valuable platform allowing for instant and global communication. Essential social engagement tools such as trust, loyalty and information dissemination have been transferred from a physical, non-mediated environment to a virtual, technology mediated one. Therefore, it is now vital that public relations practitioners understand the emerging field of cyberpsychology and the important elements that nurture e-Trust, e-Loyalty and Positive Virality. Through qualitative research methods, e-Trust, e-Loyalty and Positive Virality are comprehensively and conceptually defined. Each is also operationally defined in terms of number of users, number of followers and number of tweets, shares or media impressions. A Cyber-Success Model is proposed as a way to explain how these three digital components may work together to achieve a high degree of public engagement. The specific conceptual and operational criteria as well as the Cyber-Success Model are then used to evaluate public engagement with regard to Edelman Digital campaigns executed for clients PayPal and Ebay as examples of how the model is applied. Conclusions and future recommendations for Edelman Digital, the field of public relations and the field of cyberpsychology are discussed.
ContributorsOliverio-Lauderdale, Patricia Eagle (Author) / Matera, Fran (Thesis director) / Bodford, Jessica (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Psychology (Contributor)
Created2014-12
Description
Sports teams are an integral part of a city. They attract revenue to the area around the stadium and they also give a city a sense of pride. The aim of this study was to determine what makes a team successful in the area of attendance using four factors (Bernthal & Graham; Jensen; Kim, Trail & Magnusen; Edensor & Millington; Clowes & Tapp; Greenhalgh & Greenwell; Denaux & Yalcin; Paul & Weinbach & Robbins; Levin & McDonald; Lee & Kang; Drayer; L'Etang; McDonald & Rascher; Armstrong; Ross): the history of the team, the location and population of the city where the team plays, the social media following of the team and the promotional giveaways the team uses to attract fans. Using these four factors, a comparison was made among the Arizona teams and the top performing team in attendance in the respective leagues during the 2013 season. The Arizona Diamondbacks are compared with the Los Angeles Dodgers. The Diamondbacks were not as equipped as the Dodgers in any of the categories. There is a more storied history for the Dodgers, the Dodgers play in Los Angeles - a significantly larger city that Phoenix, where the Arizona Diamondbacks play, they use social media more frequently and more effectively, and they offer more promotional giveaways than the Diamondbacks. The Phoenix Suns are compared to the Chicago Bulls. The Suns history competes with the Bulls, but they lack in the other three categories. The Bulls have a better location in Chicago, their stadium is located in the downtown area; they have a massive social media following and their promotional giveaways are more substantial. The Phoenix Coyotes are compared to the Chicago Blackhawks. The Blackhawks exceeded in all of the categories, while the Coyotes were poor performers in each of the four factors. The Blackhawks have a storied history, they share a stadium with the Bulls, they have a great social media following and they give promotional items away 30 of the 41 home games. The overall recommendations for the teams are to win, in order to help build their locations and make it fun to be near the downtown area, to use social media effectively and engage with their audience, and finally to provide more promotional giveaways to attract people to the games.
ContributorsDugan, Abby Leigh (Author) / Wu, Xu (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
This paper aims to assess potential similarities and differences in the way that public relations professionals approach ethics in Spain and The United States. The approach taken for this study was first a thematic analysis of industry-accepted codes of ethics. These were the PRSA Code of Ethics from the United States and the ADECEC and Dircom codes of ethics from Spain. Although the codes provide a basis for a basic analysis, it is hard to say how public relations professionals implement ethical practices in their work solely based on codes of ethics. To further study the ethics in practice, interviews with public relations professionals from a 2012 trip to Madrid were transcribed and analyzed for key themes. To assess ethics in practice in the United States, public relations blog posts related to ethics were analyzed for key themes. The history of public relations in Spain is much shorter than in the United States The histories of the and cultural differences may be the cause of some of the differences in ethics.
ContributorsLurie, Hannah Jessica (Author) / Gilpin, Dawn (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
This paper reflects on the processes and outcomes of a multimedia storytelling project on undocumented, queer individuals in Phoenix. It weaves these stories into theories of intersectionality and social movements to give them context. Extensive research has been done on the separate experiences of undocumented immigration and queerness, but little research can as of yet be found on the intersection of both. Participants in this project stand at this intersection, and their stories demonstrate how the UndocuQueer experience brings unique challenges, and thus cannot be solely constructed by existing groups and norms. The web-based project can be found at: http://undoqmented.businesscatalyst.com/
ContributorsCline, Annika Susanne (Author) / Grzanka, Patrick (Thesis director) / Cheng, Wendy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Social Transformation (Contributor)
Created2014-05