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- All Subjects: Social Technology
- All Subjects: Public Relations
- Creators: Arts, Media and Engineering Sch T
- Creators: School of Community Resources and Development
This thesis paper examines the challenges and opportunities that are present for nonprofit organizations seeking to engage in social media marketing. By analyzing the rise of social media as a prevalent tool for business-consumer outreach the paper proposes a dialogic approach to social media for nonprofits to effectively engage with their audiences, develop relationships with them, and mobilize them towards a common mission.
A guide to implementing empathy in crisis communications
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
This project explores the potential of an artificial intelligence/machine learning algorithm, K-Means to augment the connection between two individuals through a game interface. Further implementation of such technology is theorized in the form of a two-way chatbot. The role of bias is extensively reported and researched in order to remain cognizant of these new technological advancements.
This project explores the potential of an artificial intelligence/machine learning algorithm, K-Means to augment the connection between two individuals through a game interface. Further implementation of such technology is theorized in the form of a two-way chatbot. The role of bias is extensively reported and researched in order to remain cognizant of these new technological advancements.
This project explores the potential of an artificial intelligence/machine learning algorithm, K-Means to augment the connection between two individuals through a game interface. Further implementation of such technology is theorized in the form of a two-way chatbot. The role of bias is extensively reported and researched in order to remain cognizant of these new technological advancements.