Matching Items (6)
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- All Subjects: Public Relations
- All Subjects: Overuse Injuries
- Creators: Walter Cronkite School of Journalism & Mass Comm
- Member of: Theses and Dissertations
- Resource Type: Text
Description
Youth club sport has become a dominant part of society and the forefront of many childhoods. Youth sport participation holds various physical, psychological, and social benefits for children but as this industry continues to expand, when poorly managed, sport participation can become detrimental (Meân, 2013, p. 339). In this study the experiences and perceptions of female youth club volleyball players (ages 15-17) were explored through semi-structured interviews with a particular focus on key areas of concern identified in the research literature: early specialization, overuse injury, and burnout (Hedstrom & Gould, 2004, p. 4, 15-37). A thematic analysis was used to explore these a priori themes alongside emergent themes that were identified: early motivation and perception, current motivation and perception, pressure and athletic scholarships, perception of high school volleyball, and schedules. The positive perceptions arising from the themes were addressed as a foundation to improve on the negative perceptions. Recommendations to reduce the pressure and stress associated with winning are made, in addition to proposals regarding the schedule of club volleyball in an effort to provide athletes with adequate rest period in order to reduce risks of burnout and overuse injury.
Keywords: youth sport, specialization, overuse injury, burnout, club volleyball.
Keywords: youth sport, specialization, overuse injury, burnout, club volleyball.
ContributorsLifgren, Taylor Nicole (Author) / Mean, Lindsey (Thesis director) / Cayetano, Catalina (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
There are over 4,000 higher education institutions in the U.S., according to the National Center for Education Statistics. With a variety of options at an applicant’s disposal, the competition for institutions to attract their desired student body can be fierce. Some factors many consider when searching for the perfect college are its reputation and brand. Increasingly, universities have chosen to engage in marketing and branding techniques once reserved for corporations. According to a report by the Santa Clara Consulting Group, “a university is no longer just an institution of higher learning but also a business.” In coordination with this growing trend, institutions have been propelled to undergo some extent of a transformation to achieve their goals. This paper examines three institutions representing different higher education categories that have undergone or are currently undergoing some extent of a reputational shift. Looking at a large public university, an Ivy League institution and a liberal arts college, the research explores the various communications efforts made by each institution and how they compare. In some cases, the communications department is an integral component of the shift, while sometimes it provides mostly auxiliary support. Ultimately, this research hopes to provide insight into the following questions: what actions can an institution’s communications department take to help strengthen its reputation and grow its brand; and how do these strategies compare among various types of institutions?
ContributorsWolfe, Alexandra C (Author) / Hass, Mark (Thesis director) / Smiley, Andrea (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
For this project, I analyzed both the amount of overuse injuries or repetitive stress injuries occurring in college baseball and tried to understand why they were happening so frequently. I interviewed over a dozen people to get thoughts and messages on the subject from a variety of people from current college players, to Major League players, to current college coaches. While I spent the majority of the project working on the research and interviews of how these injuries effect college athletes, I always spent time speaking with journalists about the proper ways they go about reporting on injuries, especially those within college athletes. I found data that showed that the average rate of fastballs in Major League Baseball is going up and that is indirectly affecting the way in which players and specifically pitchers are learning to play as they go through college baseball. I got valuable perspective on how the game changing is affecting the injuries that are so common today. The most common occurring repetitive stress issue in baseball has been happening most with pitchers so much of the project is tailored toward the views of some of the best pitchers in college baseball. I found out how college pitchers are taking care of their bodies and using the offseason to help regain strength. Why do some pitchers not take as long an offseason as others? How intense is the pressure to stay healthy in college, as many of these athletes are pursuing professional baseball? What is the mental toll these student-athletes have on a day-to-day basis? All these questions and more are answered in the paper. Included in the long-form paper are all of the full transcripts from the interviews with players, coaches, trainers, doctors, and reporters.
ContributorsWerner, Robert Joseph (Author) / Kurland, Brett (Thesis director) / Dieffenbach, Paola (Committee member) / College of Integrative Sciences and Arts (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
The Walt Disney Company has been successful in developing adored brands for nearly a century. Although the company’s business ventures are in a wide variety of industries, Disney Parks and Resorts has become a staple of the company earning 20.3 billion dollars in revenue.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
ContributorsHathaway, Catherine Elizabeth (Author) / Hass, Mark (Thesis director) / Paniagua, Krista (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Tiger Woods’ adultery scandal was one of the most widely covered sports stories of the 2000s, in part because of how famous he was as a person and athlete. But the scandal and Tiger’s handling of it provided public relations professionals one of the most relevant crisis communications case studies in the history of sports. This case study is split into three sections; pre-scandal, the scandal itself and then his road to recovery. The case study is accompanied by an essay analyzing Woods’ crisis communications and image restoration strategies.
ContributorsVatti, Rayan (Author) / Hass, Mark (Thesis director) / Hege, Kristen (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
On March 12, 2020, The Walt Disney Company announced that its U.S. Disney Parks, Disneyland and Walt Disney World, would close because of COVID-19. This study aims to determine how park annual passholders and frequent guests of the U.S. Disney Parks reacted to COVID-19 related news from The Walt Disney Company and if it impacts their decision to visit the parks. To determine this, five focus groups were conducted with annual passholders and frequent guests of the U.S. Disney Parks. Their social media habits, relationship with The Walt Disney Company, and reactions to COVID-19 related news was discussed. The results showed that while annual passholders and frequent guests may get their information from third party accounts, face confusion on some topics, and have reservations about COVID-19 during park reopenings, they still trust The Walt Disney Company and are eager to enter the parks again.
ContributorsHoldaway, Emily (Author) / Gilpin, Dawn (Thesis director) / Bovio, Sonia (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-12