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- All Subjects: Trust
- All Subjects: Public Relations
- Creators: Walter Cronkite School of Journalism and Mass Comm
- Status: Published
Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?
A guide to implementing empathy in crisis communications
In journalism school, reporters learn to be unbiased, impartial and objective when covering a story. They are to stay neutral and detached from their reporting. However, this standard has become unrealistic and unachievable for many journalists. "Inside Objectivity" is a five-episode podcast that focuses on what journalistic objectivity looks like in the 21st century. In this podcast, you will hear from journalists, scholars, historians, researchers and a news consumer. These guests will provide their thoughts regarding journalistic objectivity and whether this ethical standard needs to be modified. To listen to the episodes and learn more about the podcast, visit insideobjectivity.com.
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.