Matching Items (7)
Filtering by
- Creators: School of Sustainability
- Creators: Hass, Mark
- Creators: Strong, Kaleigh
- Resource Type: Text
Description
A guide to implementing empathy in crisis communications
ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
As recent statistics from the U.S. Food & Drug Administration (FDA) show, “in the United States, food waste is estimated at between 30-40 percent of the food supply…at the retail and consumer levels, correspond[ing] to approximately 133 billion pounds and $161 billion worth of food in 2010” (“Food Loss and Waste | FDA”, 2020). Not only is excess food waste an economic problem for numerous companies, it’s unsustainable and inefficient when there could be the potential for learning and implementing innovative solutions, both on a large and small scale. The research from this creative project will focus on comparing The Walt Disney Company’s current food waste sustainability practices at Walt Disney World in Orlando, Florida, with Arizona State University’s (ASU’s) local Aramark Catering Services practices and initiatives throughout the Tempe campus’ dining halls. Specifically, the thesis will explore the benefits of anaerobic digesters and The Walt Disney Company’s use of anaerobic digesters at their Walt Disney World Parks and Resorts as a central means of converting food waste material into renewable natural gas. It will also explore Aramark’s current food waste management processes, specifically composting with the City of Phoenix’s industrial-grade composting yard, and the potential for implementing anaerobic digestion via a partnership with the City of Mesa into or in place of their current processes on ASU’s Tempe campus in the future.
ContributorsNagy, Billie Isabella (Author) / Burns, Kevin (Thesis director) / Cloutier, Scott (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
The Walt Disney Company has been successful in developing adored brands for nearly a century. Although the company’s business ventures are in a wide variety of industries, Disney Parks and Resorts has become a staple of the company earning 20.3 billion dollars in revenue.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
The Walt Disney Company theme parks would be nothing without its integral Disney branding. Utilizing characters and storytelling from both classic and brand new Disney brands, Disney Parks and Resorts creates a quality brand through unique theming and world class service.
This thesis will dive into the different areas of the Disney Parks and Resorts and how the company has managed and tailored their brand in these faucets to create an unforgettably Disney experience through storytelling and impeccable service.
ContributorsHathaway, Catherine Elizabeth (Author) / Hass, Mark (Thesis director) / Paniagua, Krista (Committee member) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
With each new Disney princess being hailed as finally representing a strong, positive female role model, the images presented by older princesses come into question. This investigation delves into the messages put forth by the Disney princess films and the way in which these ideas are developed within each of their movies. By defining the core of feminism to revolve around agency and the freedom of choice available to the women in the films, each princess' adherence to feminist values was analyzed. All current and expected Disney princesses were evaluated (Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, Anna, and Elsa). The princesses were split into five categories to offer comparison and conclusions between women with similar characteristics: the Traditionals, the Dreamers, the Adventurers, the Rebels, and the Non-Conformists. Major findings include the evolution of the marriage ideal presented by Disney, the issue between race and labor within the princess franchise, and the amount of agency each princess is allowed in her movie. Disney presents many stories where the individual wishes of a princess class with her society or community, but not all princesses are successful in going against their cultural values. A majority of the princesses do exercise their agency in their films, but this is done with varying degrees of freedom and choices available to them. Disney's representation of traditional love stories has slowly evolved, now allowing women to pursue other dreams concurrently with romance, or even dreams entirely devoid of love. Disney has also made an effort to branch out with princesses of color and from other cultures, yet these films often end up presenting a cultural critique as opposed to a feminist critique of gender roles. The franchise also seems to present labor as a form of oppression which white princesses must escape while princesses of color do not receive the same respite or salvation at the end of their films. White princesses end with a life of luxury and relaxation that isn't afforded to Disney's princesses of color. Though there is much room for improvement with future Disney princess films, the past princesses are not necessarily as "anti-feminist" as they have been portrayed. Each princess exhibits more autonomy and agency than the last, providing more paths and options for young girls to consider as they grow up watching these films.
ContributorsFerrero Mendoza, Vanessa Cristina (Author) / Dove-Viebahn, Aviva (Thesis director) / Kitch, Sally (Committee member) / Chemical Engineering Program (Contributor) / School of International Letters and Cultures (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing a larger variety of body types in their films in order to make a determination as to whether or not Disney has improved in their presentation of the female body overtime. Overall, our findings indicate that Disney movies have not progressed significantly over time in terms of representing a realistic female body type to its young audience quite yet in a meaningful way.
ContributorsStrong, Kaleigh (Author) / Maschino, Hannah (Co-author) / Fontinha de Alcantara, Christiane (Thesis director) / Sandoval, Mathew (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
Description
This study presents documentary analysis and observational data evaluating the portrayal of female body types in movies produced by the Walt Disney Company and its impact on our most vulnerable population, young children. We examine past scholarly works and present a tool for quantifying the progression of Disney in representing a larger variety of body types in their films in order to make a determination as to whether or not Disney has improved in their presentation of the female body overtime. Overall, our findings indicate that Disney movies have not progressed significantly over time in terms of representing a realistic female body type to its young audience quite yet in a meaningful way.
ContributorsMaschino, Hannah (Author) / Strong, Kaleigh (Co-author) / Fontinha de Alcantara, Christiane (Thesis director) / Sandoval, Mathew (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Politics and Global Studies (Contributor)
Created2022-05