Matching Items (17)
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- All Subjects: Media
- Creators: Department of Marketing
- Creators: School of Criminology and Criminal Justice
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Member of: Theses and Dissertations
- Status: Published
Description
President Donald Trump announced his candidacy in June 2015, and the America immediately knew that he was an unorthodox candidate. Early on in his campaign, Trump isolated groups of people and treated them as enemies, but none so consistently as the news media. What began as criticism of "fake news," turned into calling the news media "the opposition party." However, media professionals agree that when the Trump administration called the news media the "enemy of the American people" \u2014 a line had been crossed. In the last two years Trump has denied simple fact and credible journalism countless times. His avid use of social media allows his messages to reach millions of people in moments - which had the potential to be a positive thing. However, Twitter is often where Trump turns to dispute the media, science, fact or anything else that "opposes" him. If Americans cannot believe the news media, cannot believe science, and cannot believe established fact, what can they believe? Allowing one man, in this case, Trump, to become the beacon of truth is dangerous and destructive to democracy. The news media must do their best to recapture the trust and faith of the American people by producing good, honest journalism. Seasoned journalism professionals say that his attacks on the media are likely a facade, just another way to appeal to his base, but that those attacks have the potential to wreak havoc in American society. Regardless of Trump's intentions, the toxicity between him and news media could have consequences that reach far beyond his presidency.
ContributorsPenningroth, Kendra Rene (Author) / Crane, Steve (Thesis director) / Downie, Leonard (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Criminology and Criminal Justice (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Society places great trust in the police to uphold and protect the law. People who have a duty to protect (vs. no duty) and violate the institution they are supposed to safeguard are often judged more harshly. I test whether people will punish an on-duty police officers more severely for committing a violent crime compared to an off-duty officer or a civilian. I hypothesized that this effect might be enhanced when a perpetrator commits a violent crime against an African-American compared to a Caucasian. Furthermore, I predicted that this effect will be exacerbated after highly publicized controversial incidents of police use-of-force. In a mock jury paradigm involving a defendant who committed a violent crime, I found that the protective role of the perpetrator and race of the victim did not affect punishment judgments. Participants did, however, punish defendants less and identified with police more after a highly publicized incident (the Ferguson grand jury decision) compared to before the incident.
ContributorsSanchez, Manuel Justin (Author) / Salerno, Jessica (Thesis director) / Schweitzer, Nicholas (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
Description
The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real headlines from the past about the LGBT community. The written portion of this thesis analyzes the history of news coverage of gays and lesbians illustrating how the journalism industry readily discriminated against or ignored sexual minorities in the United States. The analysis also includes original research about how Cronkite School students view their role in covering minorities. The results revealed shortfalls in the Cronkite Schools curriculum and raised concerns if the school meets the Accrediting Council on Education in Journalism and Mass Communication's standards.
ContributorsSorrell, Alex Michael (Author) / Hill, Retha (Thesis director) / Corey, Frederick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing modeling framework and an application of the previously found conclusions to a brief advertising strategy for Paramount Pictures. This thesis first looks at the Millennial Generation to answer the question "Who are the Millennials?" and to more clearly understand their role as media and entertainment consumers. Characteristics of technological dependence, fast-moving attention spans, desire for connection, and unique brand perceptions emerged as most significant. The case studies examine the marketing campaigns of Lionsgate Films' The Hunger Games, Nickelodeon's The 90s Are All That and MTV Iggy's Music Experiment. Strategic tactics used to target and foster a strong Millennial fan-base were identified. The previously discovered principles led to the development of a modeling framework to be used to build a Millennial-focused marketing campaign. The framework utilizes the five key elements of connectedness, hyper-advertising, technological leadership, brand currency and cultural edge. Finally, all findings were gathered and applied to Paramount Pictures. The knowledge gained from Millennial research, the case studies and the marketing framework shaped recommendations for a creative advertising brief for Paramount Pictures' Anchorman 2. The general principles of the thesis were also suggested for use in marketing in various industries.
ContributorsHoy, Grace Dorothy Curran (Author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
Media and technology are integral parts of today’s society. Unlike in the past, most adults in the United States now have access to the internet via their own personal devices. Technology’s popularity does not stop with adults. The children of this generation are extremely knowledgeable when it comes to media and technology and are exposed to it at a very young age. This paper analyzes the effect that this exposure is having on early childhood development. The research shows that there are several benefits to children using technology at a young age. Some of these benefits include increased learning opportunities, preparation for future careers, and support for children with disabilities. However, there are also several challenges that technology can cause. Some of these challenges include increased violence, exposure to inappropriate content, sleep issues, and an increased chance of obesity. In addition to this paper, a resource website titled Toddlers and Technology was created. The purpose of this website is to give parents insight into the information that is available in regards to technology and child development. The website includes the benefits and challenges of children using technology, recommendations on how parents can combat the challenges, and a list of 10 educational apps for early childhood development.
Keywords: children, technology, media, apps, families
Keywords: children, technology, media, apps, families
ContributorsCave, Mckenna Ann (Author) / Farrand, Kathleen (Thesis director) / Boozer, April (Committee member) / Division of Teacher Preparation (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Sexual abuse is a major issue in the United States that has only recently begun to get media attention. This media attention has resulted in a growing awareness of the problem of sexual harassment and assault in society, especially in Hollywood and politics. However, sexual abuse is not limited to those areas, but occurs in all facets of society, including the workplace, schools, prison, and the military. Sexual abuse is only recently being recognized by society as a systemic problem instead of an isolational one. Depsite, this growing awareness of the issue, educator sexual abuse remains understudied. Educator sexual abuse is a largely ignored problem in society. This paper will look at how the media portrays gender in their reporting of educator sexual abuse cases and how this can affect biases, stereotypes, and myths surrounding the issue. We will look at eight cases—four female perpetrators and four male perpetrators—of K-12 educator sexual abuse in the United States. Using two articles for each case, we will analyze how the media reports on these cases and how gender biases are further perpetuated through these reportings. Specifically, we will analyze how perpetrators are portrayed as victims, instances of victim blaming, the implications of terminology in describing consent and responsibility, and the use of click bait all continue to perpetuate stereotypes and myths surrounding the issue of sexual abuse. The media coverage of educator sexual abuse is problematic and it is important to recognize the gender biases in the news coverage. Additionally, we will argue that the media can be a part of the prevention strategy for stopping sexual assault and harassment. Society has a long way to go in stopping sexual assault and educator sexual abuse; however, awareness is often the first step in this process, and the media needs to be careful about further perpetuating damaging stereotypes and myths.
ContributorsLanphier, Erin (Co-author) / Rosenbach, Elizabeth (Co-author) / McGibbney, Michelle (Thesis director) / Johnson, Eric (Committee member) / Computer Science and Engineering Program (Contributor) / School of Criminology and Criminal Justice (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In 1986, Wendy Chapkis published Beauty Secrets: Women and the Politics of Appearance, exploring beauty as it is interpreted through physical appearance, gender, and sexuality. Over thirty years later, many of the trends and problems Chapkis identified still exist or have gotten worse; we still live in a society that praises ideal physical beauty, and creates and reinforces unrealistic beauty standards. This research strives to determine why these problems still exist, and how to solve them. Through a combination of creative writing and analytic research, this project will discuss topics that have helped to create problems like cultural influences, gender norms, and the media, as well as discuss the consequences like mental health and eating disorders, and the unattainable ideal beauty standard. The purpose of this study is to bring new attention to the flaws of a society that teaches people they are defined by their appearance, in order to teach people what actions we need to take to make real progress. Research was conducted using an online survey to allow for anonymous, honest, responses, which were then analyzed to inspire sections of creative writing, as well as fuel the analytical research portions of the paper. In this way, the text mirrors Chapkis’ original style to connect and engage with readers. Research shows that many respondents know there are problems with society’s standards, but feel powerless to change anything. This study provides a platform to restart the conversation, and call people to action, to inspire people not to simply redefine beauty, but teach them that they should not define others or themselves by merely their physical appearance.
ContributorsFast, Elizabeth (Author) / Fontinha de Alcantara, Christiane (Thesis director) / Barca, Lisa (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In this paper I examined whether the media, for example news outlets and social media sites, had any effect on how the public viewed police officers. I wanted to see if the police and citizen incidents that were dominating the airwaves actually happened as frequently as it seemed, whether the media and social media outlets had anything to do with the increase of these types of incidents, and if these incidents and reporting styles had any effect, negative or positive, on how citizens watching viewed police officers. I think it is important to see if the media can influence the way citizens think especially in regards to law enforcement officers because their role in society is crucial to keeping everyone safe and peaceful. I also believe it is important to see how these citizens are being influenced. Ultimately, I wanted to see if I could prove that the media and social media have an effect on how citizens view police officers through the way they report on certain issues. In order to do this I conducted research looking into the various news reports that have been going on, I also looked into the different issues going on and looked at research going into both the sides of police officers and media outlets. I also conducted my own research by interviewing four police officers three retired and one active, as well as distributing a survey asking specific questions relating to my thesis to college students ages 18 and over. At the end of all this research I found that media does in fact have an effect on the opinions of citizens because they seem to report on only negative incidents or those dealing with different races. Social media also plays a big part by allowing everyone to see clips of incidents without any information allowing people to form uneducated biased opinions and running with it. Which in turn influences citizens to think a certain way and believe in "facts" that are not true.
ContributorsMoreno, Christiana J. (Author) / Johnston, Coy (Thesis director) / Cerven, James (Committee member) / School of Criminology and Criminal Justice (Contributor) / School of Social Work (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
This project offers an argument that isolates several major forces that it contends pose a critical threat to the endurance of modern American democracy. It evaluates modern and classic political philosophy to identify the prerequisites for a stable democracy, identifying and defining voter education and participation as necessary contributors to civic engagement. It provides a socio-legal framework for evaluating four phenomena that have shifted in their impact on politics over the past 20 years: the roles of money and media in politics, as well as disenfranchisement by gerrymandering and by felon voting restrictions. It demonstrates how each has a new and worsening impact on voter education and/or participation, thus threatening the continued existence of modern American democracy.
ContributorsMorote, Nicole (Co-author) / Burnquist, Andrew (Co-author) / Mason, Maria (Co-author) / Affolter, Jacob (Thesis director) / Hoekstra, Valerie (Committee member) / School of Civic & Economic Thought and Leadership (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05