Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of our strengths and complements to weaknesses puts the firm in a strong position to garner market share and provide value to our company. Throughout on-campus research, the team found that the average Arizona State University student does not feel that they have the sufficient means to be healthy, which is a huge misalignment that prevents the average ASU student from living a healthy lifestyle. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming. Habitual Health is a paid platform where ASU students can go to access fitness plans, recipes, topical discussions and analysis, and other health related resources. The product we have established is an interactive, user-friendly website that includes various healthy recipes, nutritional tips and habits, and physical exercise routines. Our data is based on running the website from 01/20/2023 - 03/01/2023. Our company's value proposition is that students’ health would benefit long-term from our platform's resources. We have targeted the ASU Greek Community, which includes roughly 6% of the ASU population.1 We tested our product within the Greek community because of the tight knit nature of the community, as well as the communal kitchen system in the Greek Leadership Village making it harder for those individuals to cook for themselves. We expect to see a revamped community within the GLV, causing a positive impact across the entire campus.

Our company, Habitual Health, is a holistic health firm with the goal to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices, including but not all limited to diet, fitness, and cooking. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming.

Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of our strengths and complements to weaknesses puts the firm in a strong position to garner market share and provide value to our company. Throughout on-campus research, the team found that the average Arizona State University student does not feel that they have the sufficient means to be healthy, which is a huge misalignment that prevents the average ASU student from living a healthy lifestyle. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming. Habitual Health is a paid platform where ASU students can go to access fitness plans, recipes, topical discussions and analysis, and other health related resources. The product we have established is an interactive, user-friendly website that includes various healthy recipes, nutritional tips and habits, and physical exercise routines. Our data is based on running the website from 01/20/2023 - 03/01/2023. Our company's value proposition is that students’ health would benefit long-term from our platform's resources. We have targeted the ASU Greek Community, which includes roughly 6% of the ASU population.1 We tested our product within the Greek community because of the tight knit nature of the community, as well as the communal kitchen system in the Greek Leadership Village making it harder for those individuals to cook for themselves. We expect to see a revamped community within the GLV, causing a positive impact across the entire campus.

The Founder’s lab is a year-long program that gives students an opportunity to participate in a unique team-based, experiential Barrett honors thesis project to design and apply marketing and sales strategies, as well as business and financial models to start up and launch a new business. This Barrett honors thesis project focuses on increasing the accessibility of health and wellness programs for small businesses and their employees through a customizable and easily implemented third party program that encourages employee retention.

This thesis project was conducted in accordance with the Founders Lab, a Barrett Honors Thesis program, hosted by the Center for Entrepreneurship at the W.P. Carey School of Business. This paper focuses on the development of Invicta Synergy, a student-led start-up that seeks to provide holistic approaches in developing healthy lifestyle practices as a solution to growing sedentary lifestyles (i.e., sitting at work, school, gaming, etc.) and recently increasing isolation amongst young adult populations. Primary research from interviews conducted during the customer discovery phase showed that many people suffer from self-esteem issues, the lack of a positive support system, and/or inadequate resources which were noted as more of a barrier than even time or financial constraints when it comes to engaging in healthier lifestyle habits. As a solution, Invicta Synergy seeks to connect people to safe, affordable, and engaging classes hosted by experts in yoga, breath-work, and guided meditation. Regularly engaging in these practices has been shown to have a positive effect on one's resilience and may divert health problems associated with chronic stress. This paper outlines Invicta Synergy’s traction since January 2022, including details on fourteen paying clients, four official business partnerships, four successful program classes with high attendance, the packaging and delivering of fourteen individualized wellness gift boxes to purchasing clients, a full-page publication in Elevate Magazine, and $420 in sales revenue so far.

This thesis project was conducted in accordance with the Founders Lab, a Barrett Honors Thesis program, hosted by the Center for Entrepreneurship at the W.P. Carey School of Business. This paper focuses on the development of Invicta Synergy, a student-led start-up that seeks to provide holistic approaches in developing healthy lifestyle practices as a solution to growing sedentary lifestyles (i.e., sitting at work, school, gaming, etc.) and recently increasing isolation amongst young adult populations. Primary research from interviews conducted during the customer discovery phase showed that many people suffer from self-esteem issues, the lack of a positive support system, and/or inadequate resources which were noted as more of a barrier than even time or financial constraints when it comes to engaging in healthier lifestyle habits. As a solution, Invicta Synergy seeks to connect people to safe, affordable, and engaging classes hosted by experts in yoga, breath-work, and guided meditation. Regularly engaging in these practices has been shown to have a positive effect on one's resilience and may divert health problems associated with chronic stress. This paper outlines Invicta Synergy’s traction since January 2022, including details on fourteen paying clients, four official business partnerships, four successful program classes with high attendance, the packaging and delivering of fourteen individualized wellness gift boxes to purchasing clients, a full-page publication in Elevate Magazine, and $420 in sales revenue so far.