Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.

Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.

In 2020, all states and territories within the United States have at least 20% obesity rates among adults, with the state of Arizona specifically being between 30-35% of adults (CDC, 2021). Being overweight and having obesity are linked to increased risk of heart disease, stroke, type 2 diabetes, high blood pressure, certain cancers, as well as other chronic conditions (NIH, 2018). The high percentage is partly due to the work environment in society, which has become increasingly sedentary with the rise of labor-saving technologies, like computers for example. As a result, sedentary jobs have increased 83% since 1950 (American Heart Association, 2018). Our proposed solution to this problem of people not getting enough exercise is Bet Fitness. Bet Fitness is a mobile app that utilizes social and financial incentives to motivate users to consistently exercise. The quintessence of Bet Fitness is to bet money on your health. You first create a group with your friends or people you want to compete with. You then put in a specified amount of money into the betting pool. Users then have to exercise for a specified amount of days for a certain period of time (let’s say for instance, three times a week for a month). Workouts can be verified only by the other members of the group, where you can either send photos in a group chat, link your fitbit/other health data, or simply have another person vouch that you worked out as proof. Anyone who fails to keep up with the bet, loses their money that they put in and it gets equally distributed to the other members of the party. According to our initial survey, this idea has generated much interest among college students.