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The National Basketball Association (NBA) is one of the Big Four Sporting Leagues of US Professional Sports. In recent years, the NBA has enjoyed milestone seasons in both attendance and television ratings, resulting in steady increases to both, over the previous decade. (Morgan, 2017) This surge can be attributed in part to the integration of "cultural recognition" initiatives and the overall message of inclusivity on the part of NBA franchises, with their respective promotions and advertisements such as television, social media, radio, etc. Heritage Nights, such as "Noche Latina," among other variants in the NBA, typically feature culturally influenced changes to team logos, giveaways, and other consumer offerings. In markets where Hispanics make up a significant percentage of the fan-base, such as Phoenix, NBA franchises such as the Phoenix Suns must ascertain the financial or perceptual impacts, associated with risks of stereotyping, offending or otherwise unintentionally alienating different categories of fans. To this end, data was collected from the local NBA franchises' fanbase, specifically Phoenix Suns season-ticket holders, and was statistically checked for significant relationships between both categories of fans and several different variables. This analysis found that only $192K in revenue is being missed through the investment of Heritage Nights, and that fan perceptions of stereotypical or offensive giveaways and practices have no significant effect on game or event attendance, despite the stereotypes toward giveaways and practices still being present. Implications of this study provide possible next steps for the Suns and continue to widen the scope of demographical sports marketing both in professional basketball and beyond.
ContributorsGibbens, Patrick Alexander (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Supply Chain Management (Contributor) / School of Music (Contributor) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Essential to the field of petroleum engineering, well testing is done to determine the important physical characteristics of a reservoir. In the case of a constant production rate (as opposed to a constant pressure), the well pressure drop is a function of both time and the formation's boundary conditions. This pressure drop goes through several distinct stages before reaching steady state or semi-steady state production. This paper focuses on the analysis of a circular well with a closed outer boundary and details the derivation of a new approximation, intended for the transient stage, from an existing steady state solution. This new approximation is then compared to the numerical solution as well as an existing approximate solution. The new approximation is accurate with a maximum 10% margin of error well into the semi-steady state phase with that error decreasing significantly as the distance to the closed external boundary increases. More accurate over a longer period of time than the existing line source approximation, the relevance and applications of this new approximate solution deserve further exploration.
ContributorsKelso, Sean Andrew (Author) / Chen, Kangping (Thesis director) / Liao, Yabin (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / School of Music (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05