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- Creators: Kassing, Jeffrey
- Creators: School of Life Sciences
This study explores the kinds of wildlife messages and underlying values individuals receive by asking them to recall a memorable wildlife message. The study analyzed 108 memorable messages from individuals between the ages of 18-35. The study employs a content analysis to examine message content and values. The study employed sensitizing concepts, such as Stern's Value-Belief-Norm theory to examine the messages’ underlying values, such as altruism and progressivism. Results indicate messages revolve around themes of preservation, stewardship, sanctity, domestication, and complexity of conservation. Of the 108 messages, 66 messages conveyed altruistic and progressive values as defined by Stern while other messages conveyed appreciation, awareness, and dominative values. Additionally, wildlife messages were received mostly through mediated sources. Implications for parents, the media, and wildlife are explored.
The popularity of feminism is growing. Every day more people claim to be feminist and work is done to end the control of patriarchy. Feminism though, because of its different waves and isolated recognition in the media, the actual goals seem unclear to males in particular; it is predicted that this increase in popularity in conjunction with the lack of clarity contributes to the development of toxic masculinity. “Feminism” is defined by bell hooks as a movement to end sexism, sexist exploitation, and oppression and “toxic masculinity” is a specific model of manhood, geared toward dominance and control and fear of the opposite. To understand the relationship between the two, the documentaries The Mask You Live In and Miss Representation were reviewed as well as books by bell hooks and C.J. Pascoe. Popular culture articles contributed to contemporary views at the public level. Using the knowledge gained from the literature, further research was done through one-on-one interviews with males age 18 to 32. Much of the literature does support toxic masculinity being encouraged and reinforced in varying ways including through the lack of acceptance of femininity and society’s strict gender roles. The interviews were inconclusive in defining a direct relationship between feminism promoting the development of toxic masculinity.