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Description
Although the social network site (SNS) Facebook achieved great success around the world, in China, it was over taken by the local website Kaixin001. Using comparative analysis and interviews, this thesis compared the architecture of the two websites and Chinese users' attitude towards them. From one side, the result indicates

Although the social network site (SNS) Facebook achieved great success around the world, in China, it was over taken by the local website Kaixin001. Using comparative analysis and interviews, this thesis compared the architecture of the two websites and Chinese users' attitude towards them. From one side, the result indicates that they are almost the same, but not quite. Kaixin001 is a copycat which adapts to local cultures and political regulations. From the other side, the research also highlights that people associate Kaixin001 with a game platform rather than a social tool. It suggests that there are two layers of digital divide: access and utilization. Chinese users can not get equal access because of the Great Firewall. At the same time, unlike western users, they are fond of playing games, listening music and other functions, rather than creating original content or building social capital. Therefore, the SNS utilization is not equal. Because of regulations and self-surveillance, their SNS use is enjoying the apolitical does not challenge the Chinese state. At the end of the thesis, the author points out the limitations of this research. As Internet-mediated qualitative research, this study lacks extended time and samples to explore the SNSs in global context. Further research is needed to collect extended samples. Moreover, the users' dependence on social network websites may be addressed to seek more comprehensive and deeper understanding of SNS.
ContributorsQin, Yuchun (Author) / Wise, Greg (Thesis advisor) / Kassing, Jeffrey (Committee member) / Waldron, Vincent (Committee member) / Mean, Lindsey (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Increasing elementary school attainment globally remains a key focus for improving internationally child development (UNESCO, 2010), and for girls in particular (UNICEF, 2015). This dissertation was designed to test and explore specific areas to target to improve educational attainment for rural indigenous communities using a mixed-methods approach (i.e., quantitative survey

Increasing elementary school attainment globally remains a key focus for improving internationally child development (UNESCO, 2010), and for girls in particular (UNICEF, 2015). This dissertation was designed to test and explore specific areas to target to improve educational attainment for rural indigenous communities using a mixed-methods approach (i.e., quantitative survey of 264 mothers and qualitative interviews with 37 of those mothers 3.5 years later) with a Mayan community in Camanchaj, Guatemala. The first study was designed to examine the educational trajectories available to children in this community (e.g., dropping out, graduating 6th grade) by age, grade, and gender, and identified risks and vulnerabilities for educational attainment. The second study was a logistic regression to examine maternal factors that predict the likelihood of a child graduating from elementary school or dropping out in this community, above and beyond covariates of poverty and health and found that maternal education predicted educational attainment for both boys as girls as well as maternal beliefs about the importance of school for getting a job, which was particularly strong predictor for boys. The third study probed findings from Studies 1 and 2 using Experiential Thematic Analyses and Frequency Analyses to examine processes and cognitions involved in a child’s graduating elementary school, dropping out, and community beliefs and attitudes regarding education and gender equality. Findings highlight the need for interventions that are contextually and culturally appropriate and that consider complex and interacting factors of poverty, health, and gender inequality as well as maternal and community-level attitudes and beliefs to promote elementary school attainment globally.
ContributorsEngland, Dawn Elizabeth (Author) / Martin, Carol L (Thesis advisor) / Cooper, Carey E (Committee member) / Bradley, Robert H (Committee member) / Miller, Cindy F (Committee member) / Arizona State University (Publisher)
Created2016
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Description
The present study explored memorable messages that professional female athletes have recalled throughout their careers. This study sought to understand what types of memorable messages are recalled by female athletes that have made it to the top of their sports at the professional level and to understand whether the recalled

The present study explored memorable messages that professional female athletes have recalled throughout their careers. This study sought to understand what types of memorable messages are recalled by female athletes that have made it to the top of their sports at the professional level and to understand whether the recalled memorable messages were gendered or not. Respondents were asked via a survey questionnaire to recall a memorable message, describe the meaning and context of the message and finally what effect, if any, the message had on them. Qualitative survey questionnaire responses were analyzed using thematic analysis. Results indicated that memorable messages were not gendered in any way but there were several relevant themes, which included: wisdom, performance, instruction, motivation, dedication and identity. These results are new to the field of memorable messages within the field of sport and hold significance for future research.
ContributorsMatthews, Robyn J. H (Author) / Kassing, Jeffrey (Thesis advisor) / Mean, Lindsey (Committee member) / Waldron, Vincent (Committee member) / Arizona State University (Publisher)
Created2016
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Description
Wildlife endangerment and extinction is a significant and pressing issue. Environmental research notes that if humans hope to preserve wildlife, change needs to occur within the next decade. Therefore, it is important to understand the kinds of messages young adults are receiving about wildlife. This communication may affect their attitudes,

Wildlife endangerment and extinction is a significant and pressing issue. Environmental research notes that if humans hope to preserve wildlife, change needs to occur within the next decade. Therefore, it is important to understand the kinds of messages young adults are receiving about wildlife. This communication may affect their attitudes, beliefs, and ideals toward nature. Communication and socialization remain significant factors in cultivating environmental values in individuals. Memorable messages remain a socialization tool utilized to promote values in others.

This study explores the kinds of wildlife messages and underlying values individuals receive by asking them to recall a memorable wildlife message. The study analyzed 108 memorable messages from individuals between the ages of 18-35. The study employs a content analysis to examine message content and values. The study employed sensitizing concepts, such as Stern's Value-Belief-Norm theory to examine the messages’ underlying values, such as altruism and progressivism. Results indicate messages revolve around themes of preservation, stewardship, sanctity, domestication, and complexity of conservation. Of the 108 messages, 66 messages conveyed altruistic and progressive values as defined by Stern while other messages conveyed appreciation, awareness, and dominative values. Additionally, wildlife messages were received mostly through mediated sources. Implications for parents, the media, and wildlife are explored.
ContributorsMays, Tiffany (Author) / Waldron, Vincent (Thesis advisor) / Kassing, Jeffrey (Committee member) / Nadesan, Majia (Committee member) / Arizona State University (Publisher)
Created2016