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- All Subjects: Gender
- Creators: School of Historical, Philosophical and Religious Studies
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
Religion and gender are two contemporary, heavily influential social identity markers that the media engages with. In India, Bollywood simultaneously interacts with religious and gender identity by producing many movies on Hindu-Muslim inter-religious romantic relationships in the twenty-first century. Bollywood’s Hindu-Muslim romance movies are stories with a central focus on a romantic relationship in which one lover is Hindu and the second is Muslim. The masculinity and femininity of the Hindu and Muslim characters are not accidental; it is meticulously articulated in every movie. This thesis explores two sets of patterns in the movies: themes in love stories and gender identity across the protagonists. It is important to note that representation of religious identity in Bollywood is highly debated with a special emphasis on Muslim identity since they are a religious minority and the political "Other". This thesis acknowledges that the presence of Muslims in Bollywood is complicated and not black and white, but it focuses on the representation of Muslims that is connected romantically with Hindus.