Matching Items (2)
Description
This study sought to analyze the messages being conveyed through the discourse utilized in presenting the public face of The Arizona Early Childhood Development and Health Board, popularly known as First Things First (FTF) and to reveal how the different discourses and ideologies within FTF have been in the past and currently are "contending and struggling for dominance (Wodak, 2007)." FTF is located within the policy realm of Early Childhood Education and Care (ECEC). The people and the system have been very influential in guiding the course and policies set forth in Arizona since the citizen initiative, Proposition 203, passed in 2006, which allowed for the creation of the Early Childhood Development and Health Board. Lakoff's techniques for analyzing frames of discourse were utilized in conjunction with critical discourse analysis in order to tease out frames of reference, shifts in both discourse and frames, specific modes of messaging, and consistencies and inconsistencies within the public face presented by FTF.
ContributorsMiller, Lisa (Author) / Swadener, Elizabeth B (Thesis advisor) / Nakagawa, Kathy (Committee member) / Romero, Mary (Committee member) / Arizona State University (Publisher)
Created2013
Description
This critical qualitative research study explores the discursive processes and patterns by which humor is gendered in hair salons and barbershops, in support of or resistance to hegemony, through an in-depth analysis and feminist critique of the humorous exchanges of hair stylists and barbers. This study extends prior feminist organizational research from Ashcraft and Pacanowsky (1996) regarding the participation of marginalized populations (i.e., women) in hegemonic processes, and argues that, despite changing cultural/demographic organizational trends, marginalized (as well as dominant) populations are still participating in hegemonic processes 20 years later. A focus on gendered humor via participant narratives reveals how various styles of gendered humor function to reinforce gender stereotypes, marginalize/exclude the "other" (i.e., women), and thus privilege hegemonic patterns of workplace discourse. This study contributes to existing feminist organizational scholarship by offering the unique juxtaposition of humor and gender from a diverse and understudied population, hair industry professionals.
ContributorsFranks, Tara M (Author) / Tracy, Sarah J. (Thesis advisor) / Miller, Katherine (Thesis advisor) / Romero, Mary (Committee member) / Arizona State University (Publisher)
Created2015