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South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The Walt Disney Company has been a worldwide phenomenon for over half a century. Disney's animated films in particular impact a large number of individuals around the world. The fact that they rerelease popular films every few years lends to the lasting influence these movies will hold in the lives

The Walt Disney Company has been a worldwide phenomenon for over half a century. Disney's animated films in particular impact a large number of individuals around the world. The fact that they rerelease popular films every few years lends to the lasting influence these movies will hold in the lives of children to come. It is important to examine the messages Disney animated films can teach children in regards to women's roles, United States history, and racial difference. This essay examines these topics as they appear in Disney's Snow White and the Seven Dwarves, The Little Mermaid, Pocahontas, and The Lion King. Lastly, it examines the potential impact these films can leave on children and suggests ways in which adults can help children analyze what they see in the media.
ContributorsMonnig, Elizabeth Ann (Author) / Baker, Aaron (Thesis director) / Sandlin, Jennifer (Committee member) / Barrett, The Honors College (Contributor) / School of Film, Dance and Theatre (Contributor) / Department of English (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-12
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This research explores how to best communicate positive body images to women. This project was intended to improve a blog I created my freshmen year in college called You're Not A Potato where I used original illustrations to tell a narrative about body image issues. The thesis begins with an

This research explores how to best communicate positive body images to women. This project was intended to improve a blog I created my freshmen year in college called You're Not A Potato where I used original illustrations to tell a narrative about body image issues. The thesis begins with an historical overview of body image issues and finds that women have been dealing with high levels of body dissatisfaction since the Victorian era. The thesis then recaps the role of traditional media as well as contemporary social media and the role they play in imposing rigid beauty ideals on women's bodies. After an analysis of social media culture, it becomes evident women still communicate about their bodies in a negative manner, not only towards themselves, but towards others. To address this issue, I define the Body Positive movement and explore how public figures are using social media to implement Body Positivity. To conclude this project, I utilize my new-found knowledge in body positive communication by impacting my university campus community. I started a "You're Not a Potato" Campaign for Body Pride week with the help of the ASU Wellness Team and designed and facilitated several engaging programs that reflected the values of the Body Positive movement to our students. Through this research, I discovered how our appearance-based culture has stolen self-confidence from young women today, but by the end of this project, I explain how we can attempt to rebuild our culture by effectively communicating self-love and body acceptance in our online and physical communities.
ContributorsMouton, Brianna Anais (Author) / Gruber, Diane (Thesis director) / Taylor, Jameien (Committee member) / Manninen, Bertha (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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As a writer and reader of young adult (YA) literature, I find it is impossible to ignore the rise of traditional masculinity within new, adolescent heroines. In the 21st century, readers have seen the rise of supposedly strong female characters—heroines who carry assault rifles and avoid their emotions. By relinquishing

As a writer and reader of young adult (YA) literature, I find it is impossible to ignore the rise of traditional masculinity within new, adolescent heroines. In the 21st century, readers have seen the rise of supposedly strong female characters—heroines who carry assault rifles and avoid their emotions. By relinquishing their emotions and their flaws, these heroines have sacrificed the qualities about themselves that initially made them appear so interesting. My desire to see more realistic heroines like myself developed into a creative fiction project that follows and acknowledges the voices of feminine heroines. I call these protagonists “female strong.” My project—a collection of linked short stories—is peopled with the types of heroines that are severely lacking in YA novels and in the film industry. In my own short stories, I have embraced the narratives about young women who are both strong and emotional. I wanted to create memorable female characters that the reader could root for simply because of their feminine strength, even if their flaws were naivety, or lack of confidence, or even if they failed to achieve their resolution in the end. Female-strong characters are vital because they present a view of women who aren’t purely fantasy; they are placed in the real and are feminine, too. In other words, they don’t have to be a gorgeous, knockout model who can kick butt; instead, they can derive strength from their intellect, or their intuition, or perhaps even from their emotion.
ContributorsGoldsmith, Ilyssa Sallie (Author) / Gruber, Diane (Thesis director) / Amparano, Julie (Committee member) / School of Humanities, Arts, and Cultural Studies (Contributor) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Insect Girls is a chapbook-length collection of poems exploring the human inclination toward, and desire for, violence. Using insects and other bugs as motifs to show how people can often be treated like insects, these 25 poems complicate the relationships between violent people and their victims. The collection specifically focuses

Insect Girls is a chapbook-length collection of poems exploring the human inclination toward, and desire for, violence. Using insects and other bugs as motifs to show how people can often be treated like insects, these 25 poems complicate the relationships between violent people and their victims. The collection specifically focuses on women's issues such as domestic violence and female sexuality. The speakers range from a prostitute waiting in the rain, to a submissive girl at a fetish party, to a housewife with a werewolf for a husband. Violence and sex are depicted as inherently intertwined. Because of this, many characters in the book show a connection between desire and violence, how cruelty can have a kind of sex appeal. This is explored in the collection with depictions of sadomasochism and BDSM, where power dynamics can be at certain times problematic, and at others, beautiful. In writing these poems, I was inspired by the fact that upon seeing a harmless bug, so many people's first instinct is to crush it, for no reason at all except because they can. Bug imagery appears throughout the collection, illustrating the dehumanizing aspect of cruelty. The capture of a butterfly serves as a metaphor for sexual assault, and elsewhere bee wings show a desire for escape. Imagery as a whole is important to the collection because it illustrates not only the physical scars that result from violent actions, but also the strength and loveliness within the survivors. In Insect Girls, I didn't want to hide away ugliness, but I didn't want to hide away beauty either.
ContributorsPrice, Emily Kay (Author) / Ball, Sally (Thesis director) / Giner, Oscar (Committee member) / School of International Letters and Cultures (Contributor) / Department of English (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Fifty years after the beginning of the modern feminist movement, there is still much to criticize when looking at female representations in all types of media through a feminist lens. With the enormous popularity of the superhero genre in so many media \u2014 comic books, films, television, comic-cons \u2014 now

Fifty years after the beginning of the modern feminist movement, there is still much to criticize when looking at female representations in all types of media through a feminist lens. With the enormous popularity of the superhero genre in so many media \u2014 comic books, films, television, comic-cons \u2014 now is the time to ask: how much has the depiction of female superheroes changed? Due to the huge amount of superhero media, there is a wide range of depictions of female characters. Will new audiences be presented with empowering female protagonists or simply new variations on the same basic character types? This thesis will explore that question by, first, presenting an historical overview of superheroes in their various media. It then turns to the history of female superheroes, comparing them to their male counterparts to trace the ways in which they were presented as characters in their own right, or as merely appendages to the male characters. Some female superheroes represented a new type of female protagonist: powerful, independent, and committed to fighting justice. In others, the female superheroes were simply retreads of already existing perceptions and expectations of women. They were less powerful than their male counterparts, dependent and clingy, and fighters of injustice only because it made them better girlfriends, wives, or prospective wives. The thesis also looks at the visual depictions of women, who never seem to have fully broken away from the oldest dichotomy in Western culture: the virgin or whore. Female superheroes have, for the most part, been drawn as either demure, modest, girlish figures, or as highly sexualized, sometimes borderline pornographic, figures. After completing this historical overview, the thesis turns to an examination of what many have hailed as the most progressive contemporary depiction of the female superheroine: the recent television series Jessica Jones. For many fans, the character breaks important ground in the superhero genre. Jessica is a realistic, multi-dimensional character who channels strength by overcoming her PTSD and defeating her former abuser. She is not dependent on male characters, and her interactions with others show that she is a self-sufficient, compassionate person who can both control her own sexuality as well as pick up a minivan. While the character herself is not overtly feminist, her characteristics, interactions with others, and the story itself have feminist overtones. Jessica Jones shows us that it is possible to have a multi-dimensional, lead female protagonist in a superhero show.
ContributorsSwartz, Alex Cole (Author) / Gruber, Diane (Thesis director) / Kolomyjec, Wanda (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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A posthuman figure like the female cyborg challenges traditional humanist feminism in ways that make room for theorizing new subjectivities and feminist epistemologies. Rather than support a traditional feminism that assumes common experiences within patriarchal society and erases differences among women, cyborg feminism moves beyond naturalism and essentialism to acknowledge

A posthuman figure like the female cyborg challenges traditional humanist feminism in ways that make room for theorizing new subjectivities and feminist epistemologies. Rather than support a traditional feminism that assumes common experiences within patriarchal society and erases differences among women, cyborg feminism moves beyond naturalism and essentialism to acknowledge complex, individual, and ever-changing identity. Three films, Fritz Lang’s Metropolis (1927), Ridley Scott’s Blade Runner (1982), and Alex Garland’s Ex Machina (2015), all offer such a vision of the female cyborg. In these films, the cyborg subject is a composite of machine and human—sometimes physical, dependent on the corporal mixing of flesh and machine, but just as often mental. Human sentiment, human memories, and human emotion merge with mechanical frames and electronic codes/coding to produce cyborgs. Importantly, every main cyborg in these films is coded as female. For each cyborg, a female body hosts preprogrammed sexuality and the emotions each creator thinks a woman should have, whether those are empathy, compassion, or submissiveness.

The cyborgs in these films, however, refuse to let categorizations like female, or even their status as human, alive, or real, restrict them so easily. As human-robot hybrids, cyborgs bridge identities that are assumed to be separate and often oppositional or mutually exclusive. Cyborgs reveal the structures and expectations reified in gender to suggest that something constructed can as easily be deconstructed. In doing so, they create loose ends that leave space for new understandings of both gender and technology. By viewing these films alongside critical theory, we can understand their cyborgs as subversive, hybrid characters. Accordingly, the cyborg as a figure subverts and fragments the coherency of narratives that present gender, technology, and identity in monolithic terms, not only helping us envision new possibilities but giving us the faculties to imagine them at all.
ContributorsMargolis, Madison Lawry (Author) / Dove-Viebahn, Aviva (Thesis director) / Miller, April (Committee member) / Department of English (Contributor, Contributor) / School of Film, Dance and Theatre (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05