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Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such, AI in marketing is a crucial topic to research. By

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such, AI in marketing is a crucial topic to research. By analyzing its current applications, its potential use cases in the near future, how to implement it and its areas for improvement, we can achieve a high-level understanding of AI's long-term implications in marketing. AI offers an improvement to current marketing tactics, as well as entirely new ways of creating and distributing value to customers. For example, programmatic advertising and social media marketing can allow for a more comprehensive view of customer behavior, predictive analytics, and deeper insights through integration with AI. New marketing tools like biometrics, voice, and conversational user interfaces offer novel ways to add value for brands and consumers alike. These innovations all carry similar characteristics of hyper-personalization, efficient spending, scalable experiences, and deep insights. There are important issues that need to be addressed before AI is extensively implemented, including the potential for it to be used maliciously, its effects on job displacement, and the technology itself. The recent progression of AI in marketing is indicative that it will be adopted by a majority of companies soon. The long-term implications of vast implementation are crucial to consider, as an AI-powered industry entails fundamental changes to the skill-sets required to thrive, the way marketers and brands work, and consumer expectations.
ContributorsCannella, James (Author) / Ostrom, Amy (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
Speech nasality disorders are characterized by abnormal resonance in the nasal cavity. Hypernasal speech is of particular interest, characterized by an inability to prevent improper nasalization of vowels, and poor articulation of plosive and fricative consonants, and can lead to negative communicative and social consequences. It can be associated with

Speech nasality disorders are characterized by abnormal resonance in the nasal cavity. Hypernasal speech is of particular interest, characterized by an inability to prevent improper nasalization of vowels, and poor articulation of plosive and fricative consonants, and can lead to negative communicative and social consequences. It can be associated with a range of conditions, including cleft lip or palate, velopharyngeal dysfunction (a physical or neurological defective closure of the soft palate that regulates resonance between the oral and nasal cavity), dysarthria, or hearing impairment, and can also be an early indicator of developing neurological disorders such as ALS. Hypernasality is typically scored perceptually by a Speech Language Pathologist (SLP). Misdiagnosis could lead to inadequate treatment plans and poor treatment outcomes for a patient. Also, for some applications, particularly screening for early neurological disorders, the use of an SLP is not practical. Hence this work demonstrates a data-driven approach to objective assessment of hypernasality, through the use of Goodness of Pronunciation features. These features capture the overall precision of articulation of speaker on a phoneme-by-phoneme basis, allowing demonstrated models to achieve a Pearson correlation coefficient of 0.88 on low-nasality speakers, the population of most interest for this sort of technique. These results are comparable to milestone methods in this domain.
ContributorsSaxon, Michael Stephen (Author) / Berisha, Visar (Thesis director) / McDaniel, Troy (Committee member) / Electrical Engineering Program (Contributor, Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
In this paper, I will show that news headlines of global events can predict changes in stock price by using Machine Learning and eight years of data from r/WorldNews, a popular forum on Reddit.com. My data is confined to the top 25 daily posts on the forum, and due to

In this paper, I will show that news headlines of global events can predict changes in stock price by using Machine Learning and eight years of data from r/WorldNews, a popular forum on Reddit.com. My data is confined to the top 25 daily posts on the forum, and due to the implicit filtering mechanism in the online community, these 25 posts are representative of the most popular news headlines and influential global events of the day. Hence, these posts shine a light on how large-scale social and political events affect the stock market. Using a Logistic Regression and a Naive Bayes classifier, I am able to predict with approximately 85% accuracy a binary change in stock price using term-feature vectors gathered from the news headlines. The accuracy, precision and recall results closely rival the best models in this field of research. In addition to the results, I will also describe the mathematical underpinnings of the two models; preceded by a general investigation of the intersection between the multiple academic disciplines related to this project. These range from social to computer science and from statistics to philosophy. The goal of this additional discussion is to further illustrate the interdisciplinary nature of the research and hopefully inspire a non-monolithic mindset when further investigations are pursued.
Created2016-12
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Description

The pandemic that hit in 2020 has boosted the growth of online learning that involves the booming of Massive Open Online Course (MOOC). To support this situation, it will be helpful to have tools that can help students in choosing between the different courses and can help instructors to understand

The pandemic that hit in 2020 has boosted the growth of online learning that involves the booming of Massive Open Online Course (MOOC). To support this situation, it will be helpful to have tools that can help students in choosing between the different courses and can help instructors to understand what the students need. One of those tools is an online course ratings predictor. Using the predictor, online course instructors can learn the qualities that majority course takers deem as important, and thus they can adjust their lesson plans to fit those qualities. Meanwhile, students will be able to use it to help them in choosing the course to take by comparing the ratings. This research aims to find the best way to predict the rating of online courses using machine learning (ML). To create the ML model, different combinations of the length of the course, the number of materials it contains, the price of the course, the number of students taking the course, the course’s difficulty level, the usage of jargons or technical terms in the course description, the course’s instructors’ rating, the number of reviews the instructors got, and the number of classes the instructors have created on the same platform are used as the inputs. Meanwhile, the output of the model would be the average rating of a course. Data from 350 courses are used for this model, where 280 of them are used for training, 35 for testing, and the last 35 for validation. After trying out different machine learning models, wide neural networks model constantly gives the best training results while the medium tree model gives the best testing results. However, further research needs to be conducted as none of the results are not accurate, with 0.51 R-squared test result for the tree model.

ContributorsWidodo, Herlina (Author) / VanLehn, Kurt (Thesis director) / Craig, Scotty (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Computer Science and Engineering Program (Contributor)
Created2021-12
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Description
In the age of information, collecting and processing large amounts of data is an integral part of running a business. From training artificial intelligence to driving decision making, the applications of data are far-reaching. However, it is difficult to process many types of data; namely, unstructured data. Unstructured data is

In the age of information, collecting and processing large amounts of data is an integral part of running a business. From training artificial intelligence to driving decision making, the applications of data are far-reaching. However, it is difficult to process many types of data; namely, unstructured data. Unstructured data is “information that either does not have a predefined data model or is not organized in a pre-defined manner” (Balducci & Marinova 2018). Such data are difficult to put into spreadsheets and relational databases due to their lack of numeric values and often come in the form of text fields written by the consumers (Wolff, R. 2020). The goal of this project is to help in the development of a machine learning model to aid CommonSpirit Health and ServiceNow, hence why this approach using unstructured data was selected. This paper provides a general overview of the process of unstructured data management and explores some existing implementations and their efficacy. It will then discuss our approach to converting unstructured cases into usable data that were used to develop an artificial intelligence model which is estimated to be worth $400,000 and save CommonSpirit Health $1,200,000 in organizational impact.
ContributorsBergsagel, Matteo (Author) / De Waard, Jan (Co-author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Burns, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-05
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Description
The purpose of this thesis is to accurately simulate the surface brightness in various spectral emission lines of the HH 901 jets in the Mystic Mountain Formation of the Carina Nebula. To accomplish this goal, we gathered relevant spectral emission line data for [Fe II] 12660 Å, Hα 6563 Å,

The purpose of this thesis is to accurately simulate the surface brightness in various spectral emission lines of the HH 901 jets in the Mystic Mountain Formation of the Carina Nebula. To accomplish this goal, we gathered relevant spectral emission line data for [Fe II] 12660 Å, Hα 6563 Å, and [S II] 6720 Å to compare with Hubble Space Telescope observations of the HH 901 jets presented in Reiter et al. (2016). We derived the emissivities for these lines from the spectral synthesis code Cloudy by Ferland et al. (2017). In addition, we used WENO simulations of density, temperature, and radiative cooling to model the jet. We found that the computed surface brightness values agreed with most of the observational surface brightness values. Thus, the 3D cylindrically symmetric simulations of surface brightness using the WENO code and Cloudy spectral emission models are accurate for jets like HH 901. After detailing these agreements, we discuss the next steps for the project, like adding an external ambient wind and performing the simulations in full 3D.
ContributorsMohan, Arun (Author) / Gardner, Carl (Thesis director) / Jones, Jeremiah (Committee member) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
This thesis surveys and analyzes applications of machine learning techniques to the fields of animation and computer graphics. Data-driven techniques utilizing machine learning have in recent years been successfully applied to many subfields of animation and computer graphics. These include, but are not limited to, fluid dynamics, kinematics, and character

This thesis surveys and analyzes applications of machine learning techniques to the fields of animation and computer graphics. Data-driven techniques utilizing machine learning have in recent years been successfully applied to many subfields of animation and computer graphics. These include, but are not limited to, fluid dynamics, kinematics, and character modeling. I argue that such applications offer significant advantages which will be pivotal in advancing the fields of animation and computer graphics. Further, I argue these advantages are especially relevant in real-time implementations when working with finite computational resources.
ContributorsSaba, Raphael Lucas (Author) / Foy, Joseph (Thesis director) / Olson, Loren (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description

The purpose of this paper is to discuss the history of artificial intelligence (AI) and its future implications in the healthcare industry. Utilizing information from research and medical journals, this paper will examine the foundations of AI and the people and events that influenced its development. Further, the various subsets

The purpose of this paper is to discuss the history of artificial intelligence (AI) and its future implications in the healthcare industry. Utilizing information from research and medical journals, this paper will examine the foundations of AI and the people and events that influenced its development. Further, the various subsets of AI and its use in contemporary life will be discussed. While the technological evolution of AI will be discussed, this paper is not a technical treatise on the inner workings of AI software and technology, rather, it is a basic history of the development of AI and its respective subsets, and a look at current and potential future applications of AI. This information will be applied to the healthcare industry to discuss the history of AI in this field, detailing how AI was developed to find innovative solutions to complex medical problems. Finally, future prospects of AI in the medical industry will be discussed, explaining potential applications of this technology as well as various challenges and implications.

ContributorsBrackney, Rachel Elizabeth (Author) / Van Orden, Joseph (Thesis director) / Darcy, David (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description
This project aspires to develop an AI capable of playing on a variety of maps in a Risk-like board game. While AI has been successfully applied to many other board games, such as Chess and Go, most research is confined to a single board and is inflexible to topological changes.

This project aspires to develop an AI capable of playing on a variety of maps in a Risk-like board game. While AI has been successfully applied to many other board games, such as Chess and Go, most research is confined to a single board and is inflexible to topological changes. Further, almost all of these games are played on a rectangular grid. Contrarily, this project develops an AI player, referred to as GG-net, to play the online strategy game Warzone, which is based on the classic board game Risk. Warzone is played on a wide variety of irregularly shaped maps. Prior research has struggled to create an effective AI for Risk-like games due to the immense branching factor. The most successful attempts tended to rely on manually restricting the set of actions the AI considered while also engineering useful features for the AI to consider. GG-net uses no human knowledge, but rather a genetic algorithm combined with a graph neural network. Together, these methods allow GG-net to perform competitively across a multitude of maps. GG-net outperformed the built-in rule-based AI by 413 Elo (representing an 80.7% chance of winning) and an approach based on AlphaZero using graph neural networks by 304 Elo (representing a 74.2% chance of winning). This same advantage holds across both seen and unseen maps. GG-net appears to be a strong opponent on both small and medium maps, however, on large maps with hundreds of territories, inefficiencies in GG-net become more significant and GG-net struggles against the rule-based approach. Overall, GG-net was able to successfully learn the game and generalize across maps of a similar size, albeit further work is required for GG-net to become more successful on large maps.
ContributorsBauer, Andrew (Author) / Yang, Yezhou (Thesis director) / Harrison, Blake (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2022-05
Description

For my Honors Thesis, I decided to create an Artificial Intelligence Project to predict Fantasy NFL Football Points of players and team's defense. I created a Tensorflow Keras AI Regression model and created a Flask API that holds the AI model, and a Django Try-It Page for the user to

For my Honors Thesis, I decided to create an Artificial Intelligence Project to predict Fantasy NFL Football Points of players and team's defense. I created a Tensorflow Keras AI Regression model and created a Flask API that holds the AI model, and a Django Try-It Page for the user to use the model. These services are hosted on ASU's AWS service. In my Flask API, it actively gathers data from Pro-Football-Reference, then calculates the fantasy points. Let’s say the current year is 2022, then the model analyzes each player and trains on all data from available from 2000 to 2020 data, tests the data on 2021 data, and predicts for 2022 year. The Django Website asks the user to input the current year, then the user clicks the submit button runs the AI model, and the process explained earlier. Next, the user enters the player's name for the point prediction and the website predicts the last 5 rows with 4 being the previous fantasy points and the 5th row being the prediction.

ContributorsPanikulam, Caleb (Author) / De Luca, Gennaro (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-12